Global Location-based Service Market Driven by Growing Hyperlocal Engagement and Expansion of Smart Cities

Insights into Market Size, Trends, Market Dynamics, Key Segments, and Emerging Players

Straits Research, a leading market research organization, announced the release of the report titled “Location-Based Service Market Size and Outlook —Forecasts till 2034”. The report provides an in-depth analysis of the market size, trends, opportunities, and market mechanism. The report also covers a regional analysis of several market factors.

According to the report, the market is valued at USD 74.34 billion in 2026, which is expected to grow to USD 374.3 billion by 2034. The projected CAGR for this period is 24.8%.

The location-based service market is segmented by service type, positioning technology, end-use industry, and region. Some of the insights provided in the report are highlighted below:

• The location-based advertising segment is expected to register a CAGR of 27.12% during the forecast period.
• North America is expected to lead the location-based service market due to high smartphone penetration and strong adoption of real-time location intelligence across consumer and enterprise applications.
• Users are increasingly shifting from static location data to real-time location intelligence for more responsive and context-aware digital services.
• India is expected to lead the Asia Pacific location-based service market, driven by rapid smartphone adoption and expanding use of location intelligence across digital and mobility platforms.

Straits Research adopts a rigorous 360° research approach that integrates both primary and secondary research methodologies. The report data is triangulated with a mix of market indicators, macroeconomic outlook, industry sources, and strategic briefings.

The report is designed to enable decision makers, such as CXOs, policymakers, investors, startups, and other related stakeholders, to understand the current and future scenario of the market. 

Market Segments

The contents of the report are as follows:

By Service Type

• Navigation Services
• Mapping Services
• Location-based Advertising
• Proximity Services
• Asset Tracking Services
• Emergency Services

By Positioning Technology

• GPS/GNSS-based Services
• Cell ID-based Services
• Wi Fi Positioning Services
• Bluetooth Beacon-based Services
• Hybrid Sensor Fusion Services

By End Use Industry

• Retail
• E-commerce
• Transportation
• Logistics
• BFSI
• Healthcare

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America