Organic bakery products are a subcategory that focuses on baking with organic ingredients. These products use ingredients not produced or processed with synthetic pesticides, herbicides, genetically modified organisms (GMOs), or chemical additives. The organic bakery products market offers bread, pastries, cakes, cookies, muffins, and other items.
As food safety and quality concerns rise, the rising customer desire for clean-label and organic products is a primary force driving market expansion. Consumers seek healthy, organic items free of synthetic and hazardous chemicals. Furthermore, the growing food industry and greater product innovation by organic bakery product manufacturers have increased the market share of organic bakery products.
Health and Wellness Awareness Drives the Global Market
Consumers are becoming health-conscious and seeking healthier foods. Organic bakery items are healthier since they employ organic, non-GMO ingredients and rarely contain additives or preservatives. According to Nielsen, 43% of global food buyers favor the absence of artificial tastes and colors. Due to this appreciation for natural ingredients, many organic bakery items are additive-free.
Whole grain sales have been rising, according to the Whole Grains Council. Whole-grain bread sales rose 9.2% in the U.S. in 2020. Organic bakeries use fiber- and nutrient-rich whole grains like wheat and oats. Organic whole-grain bakery products are popular among health-conscious consumers. Organic bakeries often provide reduced- or sugar-free options to meet consumer demand for healthier options. Health-conscious sugar-eaters like this. The organic bread products market is evolving. Finally, consumers increasingly seek bakery items that fit their health goals, dietary restrictions, and clean, natural ingredient choices. This demand has driven the organic bakery business, with producers offering various products to health-conscious consumers.
Online Retailing and E-Commerce Creates Tremendous Opportunities
Online sales help organic bread manufacturers reach more customers. E-commerce lets small firms sell directly to consumers and compete globally. The food industry has been greatly impacted by e-commerce. By 2022, Statista expects worldwide food and beverage e-commerce sales to hit 24 billion USD. Amazon has seen a rise in organic sales. Organic grocery sales on Amazon rose over 30% in 2020. Online marketplaces like Amazon, Alibaba, and others can help organic bakery product companies expand. Large client bases and logistical support allow companies to advertise their items to a wider audience on these platforms. Organic bakery brands can, according to market insights,
North America is predicted to grow dramatically throughout the forecast period. The U.S., Canada, and Mexico are the major consumers of organic bread per capita. Organic bread and rolls are popular breakfast staples in North America, increasing sales. Customer demand for clean-label, gluten-free bread products, and organic producers may also drive regional market expansion. Organic bread demand is expanding in the region as consumers want transparency in the food supply chain and food without harmful synthetic additives. US organic bread goods had the largest market share. However, Canada's organic bakery products market grew quickest in North America. Organic food sales in the US rose 5.9% in 2018, according to the Organic Trade Association (OTA). Organic food sales made up 5.7% of national food sales that year. Organic bread is in demand in the region because consumers seek transparency in the food supply chain and food without harmful synthetic additives.
Europe's market is expected to grow significantly due to increased bread and biscuit consumption. Organic bread consumption is highest in the U.K., Netherlands, and Bulgaria. Retail giants like supermarkets sell organic baked goods. They simplify supermarket shopping in one place. Organic baking is common at supermarket bakeries. Supermarkets offer one-stop shopping for organic bread products and other goods. They often have many organic options. Corner stores and gas stations are small retail operations that serve customers who want quick and easy transactions. While convenience stores have fewer organic bread goods than supermarkets, they have on-the-go options. Consumer demand for clean-label, gluten-free bread products and organic producers should boost the regional market growth.
The key players in the global organic bakery products market are the Hain Celestial Group, Inc., Flower Foods, Inc., Honeyrose Bakery Ltd., Toufayan Bakery, Inc., Nature's Bakery Cooperative, Alvarado Street Bakery, Grupo Bimbo, S.A.B. de C.V., Manna Organics LLC, Finsbury Food Group Plc, and United States Bakery.