Global Pet Oral Care Products Market to Register at a CAGR of 6.9% by 2031

Introduction

It is projected that the widespread use of technologically advanced and innovative oral care products will significantly contribute to expanding the pet oral care products market. The market is also driven by the efficient function of distribution channels and the expansion of animal hospitals and clinics. The region's demand for pet dental care products is primarily boosted by the increasing demand for technical developments and innovative and new diagnostic equipment. There is a rapid increase in the consumption of oral care goods, such as dental chews, among pet owners in the region, gradually reflecting their taste for pet food. During the forecast period, the market for oral care products is projected to expand due to increased disposable income in gen Z and baby boomers' households.

Market Dynamics

High Prevalence of Dental Diseases in Pets and Increase in Animal Health Expenditure to Drive the Global Pet Oral Care Products Market

The increased prevalence of various oral illnesses is the primary factor driving market expansion. The most prevalent clinical ailment in cats and dogs that can be prevented by brushing teeth is periodontal disease. According to the American Veterinary Medical Association (AVMA), this condition can cause serious health issues, including tooth loss and organ failure. According to the American Veterinary Medical Association, nearly 70% of cats and 80% of dogs have periodontal disease by age three. In addition, pets frequently have calculus, gingivitis, gum disease, and tooth fractures. In addition, according to the WSAVA, 10% of dogs have shattered teeth with serious pulp exposure. However, pet owners are becoming more cognizant of their pets' teeth and mouths as a component of overall animal health. They seek efficient product solutions from the pet business to maintain canine oral health.

According to the American Pet Products Association (APPA), the overall expenditures of the pet sector in the United States in 2018 were $90.5 billion. In 2020, this grew to 99 billion. In 2019, pet care and product sales in the United States totaled $30,2 billion. Hence, with the high cost of veterinary treatment, pet owners prioritize preventive dental care and use more oral care products.

Rising Pet Humanization to Provide Opportunities for the Global Pet Oral Care Products Market

Pet humanization has gotten much attention in the mainstream media in recent years. Research undertaken by the American Pet Products Association (APPA) as part of the National Pet Owners Survey (2018-19) indicated that over 76.8 million U.S. households have one or more pets, with dogs present in 39% of homes. As of 2016, China is also a large market, with 73.5 million pet owners. There were around 33.9 million dog owners and 22.6 million cat owners. In terms of the pet population, Europe holds comparable numbers.

As pets are increasingly seen as family members, pet owners become more ready to pay for quality items, resulting in increased spending on pet dental care products. The market research also indicated that between 2012 and 2017, sales of oral care items for pets exceeded total pet food sales by 29.6%. The global trend of owning small pets, particularly cats and small dogs, is increasing. This pet culture is rapidly expanding among affluent city people, who increasingly adopt cats and dogs as lifestyle companions. The adoption of pets by consumers drives the premiumization of pet food, which is expected to expand the market for pet oral care products throughout the forecast period.

Regional Insights

By region, the global pet oral care products market is segmented into North America, South America, Europe, Africa, and Asia-Pacific. North America dominated the market and is anticipated to register a CAGR of 7.1% during the forecast period. The United States has the most significant domestic animal population in the world. According to the 2019-2020 American Pet Products Association (APPA) National Pet Owners Survey, 67 percent of U.S. households, or 84.9 million homes, own a pet. 63.4 million homes have dogs as pets, while 42.7 million households have cats, accounting for around 74.6% and 50.2% of the total pet-owning households in the country, respectively. Such a large pet population and increased expenditures on pet health needs by pet owners have led to an increase in the number of new product launches throughout the country. In addition, the corporations run several awareness projects emphasizing the significance of oral care for pets. All of these factors are expected to boost the studied market in the United States throughout the forecast period.

Europe is the second largest region. It is estimated to reach n expected value of USD 1050 million by 2031, witnessing a CAGR of 6.8%. According to the European Pet Food Industry Federation (FEDIAF), cats accounted for 14.7 million of the country's pet population in 2019, followed by dogs with 9.0 million. Cats were the most common pet in Germany, with 23% of German homes owning a cat and 19% of German households owning a dog. As the cat population dominates the United States, most cat owners experience dental problems. In their lifespan, about 90% of cats suffer dental problems. Most reported gum disease, tartar and plaque accumulation, bad breath, and abscesses can lead to infection and tooth loss. In addition, numerous private companies introduced their dental care products in the country in response to the growing pet population. For example, in 2016, the German company Cat H2O introduced Dental Care, a dental additive product. The product dissolves gently in drinking water and releases chemicals that guard against plaque and tartar buildup, resulting in healthier gums and fresher breath in pets. With an increasing pet population and a growing interest in pet health, it is projected that the demand for the studied market will increase steadily during the forecast period.

Asia-Pacific is the third largest region. Growing pet humanization and rising household disposable income are projected to benefit the Chinese market for pet dental care goods. Consequently, the demand for dental care products for pets is expanding significantly in China. As a result, people are more concerned about the safety and authenticity of pet products. This has contributed to expanding organic and natural products in the United States. Natural pet oral care solutions, which contain natural substances instead of chemicals, are believed to be safer than conventional pet oral care products. In addition, the popularity of multinational brands with stringent quality control rules has increased in China. However, according to the Food and Drug Administration (FDA), the domestic production of pet products in China is not subject to any regulatory policies, despite a series of concerns from pet owners around the world due to illnesses associated with the consumption of Chinese-made treats beginning in 2001. Consequently, it is projected that this will diminish confidence in Chinese products, causing China to rely heavily on outside markets. In addition, rising concerns about the health of pets and increased distrust of Chinese pet products are expected to increase reliance on imports to supply local demand for pet dental care products.

Key Highlights

• The global pet oral care products market was valued at 1796 million in 2022. It is estimated to reach n expected value of USD 3275 million by 2031, witnessing a CAGR of 6.9% during the forecast period (2022-2031). 
• By product type,the global pet oral care products market is divided into mouthwash/rinse, toothpaste, toothbrush, dental chew, veterinary products, and other product types. The mouthwash/rinse segment dominated the market and is anticipated to register a CAGR of 6.7% during the forecast period. 
• By animal type, the global pet oral care products market is segmented into dogs and cats. The dog segment dominated the market and is anticipated to register a CAGR of 6.8% during the forecast period. 
• By distribution channel, the global pet oral care products market is segmented into supermarkets/hypermarkets, online channels, specialized pet shops, veterinary channels, and other distribution channels. The specialized pet shops segment dominated the market and is anticipated to grow at a CAGR of 7% during the forecast period. 

Competitive Players

Competitive Landscape

Major companies in the global pet oral care products market are Ceva, Hills Pet Nutrition Inc. (Colgate Palmolive), Dechra Veterinary Products, Nestle Purina Pet Food, HealthyMouth LLC, AllAccem Inc., ImRex Inc., Mars Incorporated, Petzlife Products Inc. (Manna Pro Products LLC), TropiClean Pet Products, Vetoquinol SA, and Virbac.

Recent Developments

Market News

• July 2022 - Vetoquinol India Team Participated in the Modern Dairy Farm Management Program organized by Delaval India and KrishiVigyan Kendra (KVK) Baramati, Maharashtra, from 05 to 9 February 2020. A total 20 Dairy Producers across India were the participant for this program. 
• May 2022 - Vetoquinol India launched "rintose beta oral" for follow-up feed supplementation after rintose IV infusion for complete rehydration.

Segmentation

Global Pet Oral Care Products Market: Segmentation

By Product Type

• Mouthwash/Rinse
• Toothpaste
• Toothbrush
• Dental Chew
• Veterinary products
• Other Product Types

By Animal Type

• Dogs
• Cats

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Channel
• Specialized Pet Shops
• Veterinary Channel
• Other Distribution Channels

By Region

• North America
• South America
• Europe
• Africa
• Asia-Pacific