Global Pink Himalayan Salt Market to Register a CAGR of 3.6% by 2031

Introduction

Pink Himalayan salt is a gourmet salt from one of the world's largest rock-salt mining operations, the Khewra Salt Mine in the Punjab region of Pakistan. The pink hue of the salt is a result of various mineral impurities, particularly iron and trace elements. The pink Himalayan salt market is directly influenced by food industry trends, particularly in the fast food and meat industries. Pink salt is becoming increasingly popular as the demand for gourmet foods rises. These salts are naturally harvested salts with a relatively low sodium content and no additives; they add abundance, flavor, and seasoning to a food item. Gourmet salts are more soluble, have an exotic flavor, contain more moisture, and have a higher mineral content.

Market Dynamics

Changing Consumers' Taste Palate Generating Need for Ethnic and Authentic Cuisine to Drive the Global Pink Himalayan Salt Market

Gourmet salts, such as Himalayan pink salt, are becoming essential ingredients for all types of international cuisines, including those from China, Korea, Japan, India, Mexico, and France, because each type of gourmet salt has its own distinct function and imparts a distinct flavor and texture to the food. Pink Himalayan salt is mined in Asia, particularly in the Punjab region of Pakistan, and is widely utilized as a food additive in various ethnic cuisines. In addition, the increasing number of immigrants who demand authentic cuisines drives the global sales of ethnic cuisines, thereby increasing the demand for pink Himalayan salt. In addition, the popularity of Indian flavors and cuisine continues to rise as significant retailers incorporate more aromatic and complex cuisine into their product lines.

In addition, demand for Asian cuisine from other nations, such as the United States, is anticipated to surpass the Hispanic food segment, which is a mature market, due to indulgent factors such as the use of fresh ingredients, vegetables, wild herbs, and seasoning blends in Asian foods. Long-term, the changing preferences of consumers are likely to expand the market offerings for Indian and Southeast Asian cuisines, with packaged authentic food gaining momentum.

A Shift Toward More Eating at Home to Provide Opportunities for the Global Pink Himalayan Salt Market

The "new normal" will likely involve increased eating at home, including cooking/grocery shopping and takeout/delivery. Permanent work-from-home options are one of the leading factors enabling employees to choose to work from home. Cooking is correlated with time spent at home, and home-based employment is likely to increase permanently after COVID. Google has stated that until 2021, most of their employees can work from home. Even after COVID, Twitter CEO Jack Dorsey informed employees that they would be permanently permitted to work from home.

As a result, consumers are likely to drive this trend in the near future, increasing the demand for pink Himalayan salt for household consumption, including those beneficial for boosting immunity due to the minerals present in them compared to regular table salt.

Regional Analysis of the Global Pink Himalayan Salt Market

Based on region, the global pink Himalayan salt market is bifurcated into North America, Asia-Pacific, Europe, Middle East & Africa, and South America

North America dominated the market and is anticipated to witness a CAGR of 3.2% during the forecast period. The market for Himalayan pink salt in the United States showed tremendous growth during the review period. This trend will likely continue throughout the projected period, primarily due to the perceived health benefits, diverse product alternatives, and product innovation. According to the Centers for Disease Control and Prevention, almost half of American adults (108 million, or 45%) have hypertension, which is characterized as a systolic blood pressure of 130 mm Hg or a diastolic blood pressure of 80 mm Hg, or are seeking treatment for hypertension. The average American eats 3,400 mg of sodium daily, much more than the recommended amount. Approximately 90% of American individuals ingest an excessive amount of salt. The market is benefiting as consumers continue to seek alternatives to typical table salt, such as Himalayan pink salt and others.

Asia-Pacific is the second largest region. It is estimated to reach USD 98 million by 2031 while registering a CAGR of 4%. The market for pink Himalayan salt in China continues to expand due to the increasing number of health-conscious Chinese consumers, rising living standards, and rising income. In addition, with a growing preference for natural and simple ingredients in their food, consumers are seeking less processed food and beverages because they believe it is beneficial for their overall health; this has contributed to the expansion of the studied market. This is bolstered by the fact that Himalayan pink salt is minimally processed, naturally abundant in 84 trace minerals, and has numerous health benefits compared to common table salt. Furthermore, Himalayan pink salt gained a great deal of attention across the nation due to its promotion as an important superfood/seasoning, with its ability to combat various non-communicable diseases, including obesity, heart disease, and skin health issues.

Europe is the third largest region. Due to the influence of celebrity chefs, health benefits, health and wellness trends, and social media, the market for Himalayan pink salt in the United Kingdom grew modestly during the projected period. Consumers are more knowledgeable than ever about the products they consume and seek minimally processed natural and more naturally positioned products. This is bolstered by increased consumer awareness of the benefits of pink salt, rapid product penetration, and a rise in household cooking usage. In addition, celebrity chefs' use and recommendation of Himalayan pink salt are driving market growth in the region.

Key Highlights

• The global pink Himalayan salt market was valued at USD 222 million in 2021, and it is anticipated to reach USD 300 million by 2031 while registering a CAGR of 3.6% during the forecast period (2022-2031).
• Based on distribution channel, the global pink Himalayan salt market is segmented into supermarkets/hypermarkets, convenience stores, online retailers, and other distribution channels. The supermarket/hypermarket segment led the market, registering a CAGR of 4% during the projected period. 

Competitive Players

Competitive Landscape

Major companies in the global pink Himalayan salt market are McCormick & Company, K+S AG (Morton Salt), BJ's Wholesale Club Holdings Inc., Frontier Co-op, Kainos Capital (Olde Thompson LLP), Premier Foods Plc, Hsk Ward Proprietary Limited (Mckenzie's Foods), Natierra Superfoods, Badia Spices Inc., WBM International.

Recent Developments

Market News

• March 2022 - Today, McCormick & Company, Inc. (NYSE: MKC) announced the suspension of operations in Russia. This decision follows the company's decision at the beginning of the conflict to cease all advertising, promotional activity, and other investments in Russia.
• October 2022 - BJ's Wholesale Club (NYSE: BJ) announced that its newest club will open in Greenburgh, New York, on Friday, October 28, 2022, at 373 Tarrytown Road in White Plains, New York. The retailer will now have 232 clubs in the United States.

Segmentation

Global Pink Himalayan Salt Market: Segmentation

By Distribution Channel

• Supermarket/Hypermarket
• Convenience Store
• Online Retailer
• Other Distribution Channels

By Region

• North America
• Asia-Pacific
• Europe
• Middle East & Africa
• South America