The global market for soft drinks was valued at USD 413.46 billion in 2021, and it is anticipated to reach USD 654.17 billion by 2030 at a CAGR of 5.23%.
Soft drinks are non-alcoholic beverages containing natural or artificial sweeteners, edible acids, artificial or natural flavours, and juice. Natural flavours come from fruits, berries, nuts, herbs, roots, and other plants. Soft drinks don't include coffee, tea, milk, chocolate, and undiluted juices. The term "soft drink" was coined to distinguish flavoured drinks from hard alcohol. Soft drinks were recommended to hard-drinking early Americans. Modern customers' health concerns spurred the establishment of low-calorie, low-salt, caffeine-free, and "all-natural" soft drink categories.
Carbon dioxide gas adds sparkle and tanginess and prevents spoilage. It's delivered to soft drink producers as solid (dry ice) or liquid in large steel containers at 1,200 psi (84 kilograms per square cm). Steel canisters chill liquid CO2 under 325 lbs/in2 of internal pressure. Cooling the liquid and cascading it above plates in a carbon dioxide-pressurized enclosure carbonates the water or beverage mixture.
The industry participants' ongoing product innovations will be the main driving force behind the soft drink market. Players constantly innovate their products' ingredients, formulations, packaging, and other features to boost sales. As an illustration, PepsiCo introduced three new cola tastes in April 2019: Pepsi Lime, Pepsi Berry, and Pepsi Mango. These tastes were said to reduce the amount of sugar in the drinks by around 50%. Thus, it is anticipated that the market for soft drinks will be driven in the following years by new product introductions that take target customers' health requirements into account.
One of the major factors driving the expansion of the carbonated soft drink market in numerous regions is the fast-food industry. Many fast-food restaurants, like McDonald's, Domino's, Pizza Hut, Subway, Burger King, and a host of others, provide meals with minimal prices that are of excellent value. Most of these meals come with a drink, which is typically a soft drink. The lengthy practice of consuming and savouring their food more is why fast-food restaurants serve soft beverages. The flavour of fast food is enhanced when it is served with a suitable beverage, such as a soft drink. It has been found that eating fast food alone causes a temporary obstruction in the food pipe.
The market is divided into Europe, North America, Asia-Pacific, Central & South America and the Middle East & Africa based on region. North America dominates the market.
In terms of revenue, North America was the world's largest market for soft drinks. However, one of the critical factors for the area to see a gradual decline in market share throughout the projection period is the dropping demand for carbonated drinks due to the rising health awareness among consumers, notably in the US. On the other hand, in the future, APAC will become the market for soft drinks with the quickest rate of revenue growth. The expansion of the soft drink industry in APAC is primarily due to the rising popularity of bottled water and soft drinks in developing nations like China and India. The growth of the soft drinks market in APAC throughout the projected period will also be aided by other factors, including expanding investments, the launch of new products, and the construction of manufacturing facilities.