How is the Clean Label Food Trend Changing the Food Ingredient Industry?

Today, consumers are placing more and more importance on what is in their food. It is, therefore, imperative to make the right product labeling and ingredient choices. Consumers demand clean label on the product packaging to know what exactly they are going to consume and at what level. Consumers globally are much aware of long term side effects of synthetic additives such as colors, flavors, and preservatives in the food products. Hence, the demand from the consumers is increasing for clean label products, which show what they are buying.

Growing Health and Fitness Trends among Consumers Drives the Clean Label Foods Market Growth

Globally, the growing health and fitness trend among consumers is expected to increase the demand for the clean label foods market. Health and fitness enthusiast people demand healthy products, and they are much aware of what they are going to consume. Hence, increasing health and fitness trend globally is expected to accelerate market growth in the near future. However, the COVID-19 has impacted the food processing industries, and due to the disruption in the supply chain, the shortage of clean label food products may be witnessed in the coming years.

Clean Label Foods Market Segmentation

The global clean label foods market is broadly segmented into 4 major segments i.e., by product type, by ingredients, by distribution channel, and by region.

Market Segments

1. By Product Type
   1. Baked Products
   2. Prepared Foods/Ready Meals & Processed Foods
   3. Beverages
   4. Dairy & Frozen Desserts
   5. Cereals & Snacks
   6. Others
2. By Ingredient
   1. Natural Flavours
   2. Natural Colours
   3. Starch and Sweeteners
   4. Flours, Malt
   5. Fruit & Vegetable Ingredients
   6. Natural Preservatives
   7. Oils & Shortenings
   8. Emulsifiers
   9. Cereal Ingredients
      1. Others
3. By Distribution Channel
   1. Store-based Retail
      1. Hypermarket/Supermarket
      2. Convenience Stores
      3. Specialty Stores
      4. Others
   2. Online Retail