Multiexperience Development Platforms Market Grows at a Staggering CAGR of 22.8%

Introduction

Multiexperience Development Platforms (MXDPs) are comprehensive solutions designed to help organizations develop, manage, and optimize applications across a wide array of digital touchpoints and devices, including smartphones, wearables, virtual reality systems, and more. These platforms empower businesses to deliver a seamless, consistent user experience across various interfaces—combining mobile apps, websites, chatbots, and voice assistants. By supporting omnichannel engagement, MXDPs allow developers to build, test, and deploy applications that work efficiently across diverse devices and user interactions.

Market Dynamics

Increasing demand for omnichannel experiences drives the global market

A key driver behind the growth of the global multiexperience development platforms (MXDP) market is the increasing demand for omnichannel experiences. Consumers today interact with brands through a variety of touchpoints, including mobile apps, websites, social media, and in-store engagements. To provide a seamless and consistent user experience, businesses require a unified approach. MXDPs empower companies to create platform-agnostic applications that deliver cohesive, uniform experiences across all channels and devices.

• For instance, the American Marketing Association reports that 73% of shoppers use multiple channels to research, compare, and purchase products. This highlights the critical need for businesses to adopt omnichannel strategies to remain competitive and meet the evolving demands of today's consumers.

Growing demand for low-code/no-code development creates significant opportunities

A key opportunity for the global multiexperience development platforms (MXDP) market is the rising adoption of low-code/no-code development platforms. These platforms enable businesses to speed up application development, minimize dependence on professional developers, and empower non-technical users to create their own applications. This shift not only accelerates time-to-market but also fosters innovation, reduces development costs, and makes MXDPs more accessible to a broader range of organizations.

• For example, a study by techUK shows that over 87% of organizations have already adopted or plan to adopt low-code solutions, underscoring their growing role in modern development strategies. As low-code/no-code platforms continue to advance, they unlock new possibilities for businesses to seamlessly integrate applications across various channels and devices, further driving demand for MXDPs.

This trend positions MXDPs as an essential element of the future digital landscape, providing scalable and efficient solutions for organizations aiming to stay competitive.

Regional Analysis

North America led the global multiexperience development platforms market in 2024, driven by the region’s high adoption of digital technologies, robust IT infrastructure, and increasing demand for personalized customer experiences. The U.S. and Canada, home to numerous large firms, SMEs, and start-ups, are key players in MXDP adoption as businesses strive to stay competitive in a rapidly evolving digital landscape.

• For instance, in June 2024, KPMG Canada partnered with OutSystems to create AI-powered business applications, marking a significant step in digital transformation.

Moreover, the region’s advanced financial, healthcare, and retail industries are major drivers, utilizing MXDPs to improve operational efficiency, enhance customer engagement, and create seamless multichannel experiences. The combination of digital innovation and industry demand solidifies North America’s dominant position.

Key Highlights

• The global multiexperience development platforms market size was valued at USD 3.89 billion in 2024 and is expected to grow from USD 4.78 billion in 2025 to reach USD 24.70 billion by 2033, growing at a CAGR of 22.8% during the forecast period (2025-2033).
• Based on Components, the global multiexperience development platforms market is divided into Platforms and Services. The platforms segment dominated the market with the largest market revenue.
• Based on Deployment mode, the global multiexperience development platforms market is segmented into Cloud and On-Premises. The cloud segment dominated the market with the largest market revenue.
• Based on Enterprise Size, the global multiexperience development platforms market is divided into Large Enterprises and Small and Medium Enterprises. The large enterprises segment dominated the market with the largest market revenue.
• Based on Application, the global market is segmented into Web-Based Applications, Mobile Applications, Voice-Enabled Applications, Augmented Reality (AR) & Virtual Reality (VR) Applications, Chatbots & Conversational Apps, Multi-Device & Wearable Apps, Progressive Web Applications (PWAs), and others. The web-based segment dominated the market with the largest market revenue.
• Based on End-User Industry, the global market is segmented into BFSI, Healthcare & Life Sciences, Retail & E-commerce, IT & Telecommunications, Manufacturing & Industrial Automation, Media & Entertainment, Transportation & Logistics, Government & Public Sector, Education & E-Learning, and others. The IT and telecommunication segment dominates the global market.
• North America is the most significant shareholder in the global market.

Competitive Players

1. Appian
2. GeneXus
3. IBM
4. Mendix Technology BV
5. Clover Infotech Private Limited
6. OutSystems
7. Pegasystems Inc.
8. Progress Software Corporation
9. Salesforce, Inc.
10. ServiceNow
11. Others

Recent Developments

• In August 2024, Appian launched the latest version of its platform, enhancing AI-driven enterprise data orchestration and process automation. The update expands compliance support, enabling organizations to align with evolving AI regulations. This development strengthens AI integration in Multiexperience Development Platforms (MXDPs), allowing businesses to leverage automation while ensuring regulatory adherence.

Segmentation

1. By Component
   1. Platforms
   2. Services
2. By Deployment Mode
   1. On-Premises
   2. Cloud-Based
3. By Enterprise Size
   1. Small & Medium Enterprises (SMEs)
   2. Large Enterprises
4. By Application
   1. Web-Based Applications
   2. Mobile Applications
   3. Voice-Enabled Applications
   4. Augmented Reality (AR) & Virtual Reality (VR) Applications
   5. Chatbots & Conversational Apps
   6. Multi-Device & Wearable Apps
   7. Progressive Web Applications (PWAs)
   8. Others
5. By End-User Industry
   1. Banking, Financial Services, and Insurance (BFSI)
   2. Healthcare & Life Sciences
   3. Retail & E-commerce
   4. IT & Telecommunications
   5. Manufacturing & Industrial Automation
   6. Media & Entertainment
   7. Transportation & Logistics
   8. Government & Public Sector
   9. Education & E-Learning
   10. Others