Rising Demand for Annatto Extract Due to Its Good Heat Stability and Solubility Drives the Annatto Extracts Market Growth

Introduction

Annatto extract is a natural colorant obtained from the seeds of the achiote plant. The extract offers good heat stability and solubility in both oil as well as water, owing to which it has found its use in several applications, including dairy products, cosmetic products, and dye. In addition, stringent government regulations on the use of synthetic food colors have boosted the demand for annatto extracts as a food colorant.

COVID-Impact Analysis

The COVID-19 outbreak had a significant impact on the food and beverage industry. Currently, the companies engaged in the food and beverage industry are tussling with severe hurdles due to the sharp decline in consumption from the demand side. In addition, the imposed restriction measures by the government have led to the downfall in the production capacities.

The off-premise business has taken a huge hit during the lockdown as most of the cafes, restaurants, bars, and the hotel have been shut down. The manufacturers in the industry are focusing on reshaping their business models by rerouting their business channels and tying up with various e-commerce to increase customer engagement. Unlike the off-premise sales channels, the on-premise sales channels are witnessing a spike in sales. As now, the costumers are stocking up consumer goods for isolation and quarantine. It can also be foreseen that once the lockdown is lifted the market will witness a major change in the consumer sentiments, which are now less inclined towards off-premise business channels

Competitive Players

1. Fiorio Colori
2. Sensient Technology Corporation
3. Parchem fine and specialty chemicals
4. D. Williamson and Co. Inc.
5. Naturex S.A.
6. Kalsec Inc.
7. Hansen Holding A/S
8. FMC Corporation
9. Wild Flavors

Recent Developments

• February 2024- The discovery of botany research could maximize annatto powder manufacturing. For the first time, bixin, or annatto powder, a carotenoid pigment extracted from the seeds of the achiote or annatto tree (Bixa Orellana), has been demonstrated by researchers at the Federal University of Viçosa (UFV) in Brazil and the Luiz de Queiroz College of Agriculture (ESALQ-USP) of the University of São Paulo. Additionally, the process is intensified in the adult phase of the plant.

Segmentation

1. By Pigment
   1. Bixin
   2. Carotenoid
   3. Norxibin
2. By Product Type
   1. Oil-Soluble Annatto
   2. Water-Soluble Annatto
   3. Emulsified Annatto
3. By End-User
   1. Food
   2. Cosmetic
   3. Textile
   4. Others