The U.S. to Dominate the Beverage Can Market in North America

Introduction

Market Dynamics

The U.S. is projected to have the highest market share in the North American beverage can industry. In recent years, as consumer preference has shifted more toward personal health and fitness, the alcohol industry is also compelled to change in line. Many botanical ingredients are now added to spirits, and a plethora of fruit favor beers are available in the market. A shift has been observed in the young demographic's consumption patterns, which prefers more premium drinks.  

The craft beers and low-alcohol alternatives have gained traction recently. The advent of new and exotic flavors in alcoholic beverages, especially spirits, has also attracted a sustainable female consumer base who earlier preferred only wine or beer. The country enjoys the presence of early adopters who continuously seek innovative products and new flavors, which is expected to boost the beverage's growth. Offerings of different sizes of cans with various attributes for the beverage manufacturers are determining future growth. Moreover, the flavored water segment's emergence is an ideal solution to drinking more water or consuming fewer carbonated soft drinks.

Growing demand for flavored and carbonated waters reflects modern trends of beverage consumption in the U.S. Since consumers are adopting healthy life, there is a growing demand for organic beverages infused with functional ingredients, influencing the beverage can market. In line with this, prominent players in the market, such as Coco-Cola, are shifting focus on flavored sparkling water production. For instance, in 2020, the company announced sparkling water AHA in North America, to gain a larger share in the market.

Impact of Covid-19

The outbreak of the COVID-19 pandemic has significantly surged at-home beverage consumption. Due to the lockdown and social distancing norms, most of the consumers preferred ordering online and consuming beverages at home. The market has witnessed unprecedented sales as beverage cans have virtually replaced glass bottles that were the preferred packaging medium in restaurants and bars. This is expected to create an overwhelming demand for packaging, especially the cans. Manufacturers underestimated this demand, which has caused the shortage in supply of aluminum cans.

U.S. manufacturers are expected to cut down on exports to neighboring countries to cater to local consumers. This is expected to create different avenues for European beverage can manufacturers to export in Canada. However, delayed shipments and potential higher pricing from European and Asian manufacturers can increase Canadian prices. It remains to be seen the pandemic's supply chain impact and how things will normalize in logistics.

Competitive Players

Key Players

Ball Corporation, Allstate Can Corporation, Ardagh Group S.A., Land & Sea Packaging, Crown Holdings, Inc., Envases Group, Gamer Packaging, Inc., Metal Container Corporation, Silgan Containers LLC, among others.

Recent Developments

Segmentation

North America Beverage Can Market Segmentation

By Type

• Aluminum
• Steel

By Application

• Beer
• Wine
• Carbonated Soft Drinks
• RTD Fruit and Vegetable Juices
• Others

By Country

• The U.S.
• Canada
• Mexico