Kombucha tea is usually consumed for its tangy taste and various health benefits like gut health, detoxification, boosting immunity, and more. Kombucha contains a probiotic that promotes intestinal tract health and enhances immune function. Besides the health benefits associated with consuming fermented foods and beverages, Millennials, in particular, are known to favor traditional processing methods, and fermentation is probably as traditional as it gets. Demand for kombucha may be driven by an increase in production and innovation in segments such as health drinks and energy drinks. Recently, kombucha has been used in the manufacturing of supplements such as capsules.
Impact of COVID-19
The fermented food industry is expected to grow to 700 billion dollars by 2023. As the coronavirus continues to spread, kombucha companies around the world are reporting a significant impact on their businesses and consumer behavior. While some have temporarily shut their doors, others are trying new survival strategies. Even lockdown made many borders to be closed, which impacted the distribution channel and online delivery.
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Kombucha Market: Segmentation
" Crucial Insights The Report Provides:"
* Known and Unknown Adjacencies Influencing the Growth of Market
* Explorable Revenue Sources
* Customer Behaviour Analysis
* Target Partners
* Customized Geographical Data Based on Customers as well as Competitors
* Analysis of Market Size and CAGR between the Forecast PeriodsView Full Report Buy This Report Now