Traditional Processing Method and Presence of Probiotics are Bolstering the Kombucha Market Growth

Introduction

Kombucha tea is usually consumed for its tangy taste and various health benefits like gut health, detoxification, boosting immunity, and more. Kombucha contains a probiotic that promotes intestinal tract health and enhances immune function. Besides the health benefits associated with consuming fermented foods and beverages, Millennials, in particular, are known to favor traditional processing methods, and fermentation is probably as traditional as it gets. Demand for kombucha may be driven by an increase in production and innovation in segments such as health drinks and energy drinks. Recently, kombucha has been used in the manufacturing of supplements such as capsules.

Impact of COVID-19

The fermented food industry is expected to grow to 700 billion dollars by 2023. As the coronavirus continues to spread, kombucha companies around the world are reporting a significant impact on their businesses and consumer behavior. While some have temporarily shut their doors, others are trying new survival strategies. Even lockdown made many borders to be closed, which impacted the distribution channel and online delivery.

Key highlights

• The Kombucha market is expected to grow by USD XXXX.XX million during 2020–2029, progressing at CAGR of over XX%.
• The trend for natural, clean-label, and organic beverages is driving the market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the kombucha market industry across North America, Europe, APAC, and South America
• Introduction of new flavors
• Challenges faced by the Kombucha market due to different fermentation rates.

Competitive Players

1. GT's Living Foods (US)
2. Brew Dr. (US)
3. SYSTM Foods Inc. (US)
4. Health-Ade LLC (US)
5. Tropicana Brands Group (US)
6. MOMO Kombucha (UK)
7. GO Kombucha (UK)
8. Harris Freeman (US)
9. Kosmic Kombucha (US)
10. Equinox Kombucha (UK)
11. Remedy Drinks (Australia)
12. Soulfresh Global Pty Ltd (Australia)
13. Cruz Group Sp. z o. o. (Poland)
14. NessAlla Kombucha (US)
15. FedUp Foods (US)
16. and others.

Recent Developments

• June 2024- Leon is collaborating with Remedy, a kombucha company from the UK, to provide its customers with a more health-conscious beverage option. Starting this month, Remedy will introduce its Wild Berry and Ginger Lemon flavors in 250ml cans (RRP. £2.79) at Leon restaurants around the country. Remedy is the exclusive no-sugar kombucha brand to be offered at this health-conscious fast-food chain. 
• February 2024- Mermaid, an industry leader in functional beverages, is delighted to declare the introduction of Lunar Berry Kombucha, which has been specially formulated for Serenity, thereby expanding its kombucha portfolio.

Segmentation

1. By Product Type
   1. Hard
   2. Conventional
2. By Type
   1. Natural
   2. Flavored
3. By Nature 
   1. Organic
   2. Inorganic
4. By Packaging Type 
   1. Bottle
   2. Can
5. By Distribution Channel 
   1. Supermarkets/Hypermarkets
   2. Online Retailers
   3. Specialist Stores
   4. Convenience Stores
   5. Other Distribution Channels