Traditional Processing Method and Presence of Probiotics are Bolstering the Kombucha Market Growth

Mon, 20 July 2020 4:10

Kombucha tea is usually consumed for its tangy taste and various health benefits like gut health, detoxification, boosting immunity, and more. Kombucha contains a probiotic that promotes intestinal tract health and enhances immune function. Besides the health benefits associated with consuming fermented foods and beverages, Millennials, in particular, are known to favor traditional processing methods, and fermentation is probably as traditional as it gets. Demand for kombucha may be driven by an increase in production and innovation in segments such as health drinks and energy drinks. Recently, kombucha has been used in the manufacturing of supplements such as capsules.

Impact of COVID-19

The fermented food industry is expected to grow to 700 billion dollars by 2023. As the coronavirus continues to spread, kombucha companies around the world are reporting a significant impact on their businesses and consumer behavior. While some have temporarily shut their doors, others are trying new survival strategies. Even lockdown made many borders to be closed, which impacted the distribution channel and online delivery.

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Key highlights

  • The Kombucha market is expected to grow by USD XXXX.XX million during 2020–2029, progressing at  CAGR of over XX%.
  • The trend for natural, clean-label, and organic beverages is driving the market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the kombucha market industry across North America, Europe, APAC, and South America
  • Introduction of new flavors
  • Challenges faced by the Kombucha market due to different fermentation rates.

Kombucha Market: Segmentation

  • By Type  
    • Original
    • Flavored 
      • Citrus
      • Herbs and Spices
      • Others
  •  By Distribution Channel
    • Store-Based Retail
      • Hypermarket & Supermarket
      • Specialty Store
      • Forecourt Retailers
    • Online Retail
  • By Region
    • North America
    • Europe
    • Asia-Pacific
    • Central and South America
    • The Middle East
    • Africa
    • Latin America
  • Key players  
    • PepsiCo  
    • The Hain Celestial Group
    • Reed’s Inc.
    • Brew Dr.Organic Kombucha
    • Live Soda Kombucha
    • The Humm Kombucha
    • Shen Zen Tea
    • Kombucha Wonder Drink
    • Red Bull GmbH
    • GT's Living Foods  
    • Townshend's Group
    • Kosmic Kombucha

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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