Global Veterinary Dietary Supplements Market Revenue Grows at a CAGR of 8.92%

Introduction

Straits Research today released its highly anticipated report, “Global Veterinary Dietary Supplements Market Size & Outlook, 2026-2034”. According to the study, the market size is valued at USD 4.02 billion in 2025 and is projected to expand to USD 8.65 billion by 2034, registering a compound annual growth rate (CAGR) of 8.92%.

Market Dynamics

The global veterinary dietary supplements market is experiencing steady expansion, primarily driven by the rising trend of pet humanization and the increasing awareness among owners regarding preventive healthcare for companion animals. As pets are increasingly viewed as family members, consumers are investing more in functional supplements that support joint health, digestion, skin and coat condition, and overall wellness. This shift is further supported by veterinarians recommending nutritional supplements as part of long term health management, for aging pets and those with chronic conditions.

However, market growth is restrained by the lack of regulatory harmonization across regions, creating inconsistencies in product standards, labeling, and approved claims. Veterinary supplements often fall into a grey area between food and pharmaceuticals, leading to variations in quality and efficacy across brands. This ambiguity reduces consumer confidence and poses challenges for manufacturers seeking international expansion.

On the other hand, a notable opportunity lies in the development of condition-specific supplements supported by scientific validation. As diagnostic tools such as genetic testing, microbiome analysis, and digital health monitoring become more accessible, brands have the potential to create tailored formulations that address individual pet needs. The growing demand for natural, clean-label, and functional ingredients such as probiotics, omega-3 fatty acids, botanicals, and joint-support complexes provides manufacturers with avenues to differentiate their offerings.

Market Highlights

• Type: The CBD segment is expected to register the fastest CAGR of 9.35% during the forecast period.
• Indication: The digestive health segment is estimated to grow at the fastest CAGR of 8.94% during the forecast period.
• Animal: The companion animals segment dominated the market in 2025.
• Distribution Channel: The E-Commerce segment is expected to register the fastest CAGR of 9.38% during 2026-2034.
• Regional Insights: North America dominated the market, accounting for 31.24% of market share in 2025, owing to high expenditure on companion animal health and widespread awareness of preventive nutrition among pet owners.

Competitive Players

1. AMORVET
2. Ark Naturals
3. Beaphar
4. Biovencer Healthcare Private Limited
5. Boehringer Ingelheim
6. Colgate-Palmolive Company
7. Elanco Animal Health
8. FoodScience LLC
9. H&H Group
10. Kemin Industries, Inc.
11. Mars, Incorporated
12. Nestlé S.A.
13. Nordic Naturals
14. NOW Health Group
15. Nutramax Laboratories Veterinary Sciences, Inc
16. Swedencare AB
17. Vetoquinol
18. Virbac
19. Zesty Paws
20. Zoetis Inc.
21. Others

Recent Developments

November 2025: Pro Plan Veterinary partnered with Ease to Raise Awareness of Veterinary Behavioral Support Services. Under this partnership, Ease will provide an online home for veterinary behavior specialty care.

Segmentation

1. By Type (2026-2034)
   1. Multivitamins & Minerals
   2. Probiotic & Prebiotic
   3. Protein & Peptides
   4. Omega-3 Fatty Acids
   5. CBD
   6. Others
2. By Indication (2026-2034)
   1. Joint Health Support
   2. Calming/Stress/Anxiety
   3. Digestive Health
   4. Nutritional Support
   5. Immunity Support
   6. Skin & Coat Health
   7. Others
3. By Animal (2026-2034)
   1. Companion Animals
      1. Dogs
      2. Cats
      3. Horses
      4. Others
   2. Livestock Animals
      1. Cattle
      2. Poultry
      3. Others
4. By Distribution Channel (2026-2034)
   1. Pet Specialty Stores & Retail
   2. E-Commerce
   3. Veterinary Hospital & Clinic Pharmacies
   4. Others