Activewear Market Size, Share & Trends Analysis Report By Product  (Ready to Wear, Fashion Outer, Pants, and T-Shirts, Rash Guard, Wet Suit, and Swim Wear, Sports shoes, Aqua Shoes, and Aqua Socks, Fashion Brand), By Fabric (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, Others), By Distribution Channel (Retail, Online, Sales Channel), By Material (Natural, Synthetic), By Gender (Men , Women, Kids), By Price Range (Economy, Mid-Range, Premium) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Market Overview

The Global Activewear Market size was valued at USD 317.38 billion in 2022 and is projected to reach a value of USD 509.50 billion by 2031, registering a CAGR of 5.40% during the forecast period 2023-2031.

Activewear is clothing suitable for sports and recreational activities – it combines style, comfort, and function. Sustainable materials that offer comfort and a long lifespan are used to make Activewear. Until a few years back, apparel manufacturers focused on sportswear, which found applications in sports activities. However, increasing social activities and active lifestyles have accelerated the demand for Activewear, which can provide a sense of style, comfort, and flexibility. Several sportswear manufacturers, such as Nike, Adidas, and Puma, undertake research activities to develop and utilize newer and better materials for Activewear that complement people's active lives.

People are now more likely to stay fit at home in several methods in recent years. Wearing outfits suited for any situation is necessary for a healthy lifestyle. Women's clothing was one of the fresh choices that appeared due to the growing popularity of exercises like Pilates, yoga, jogging, and at-home workouts. As a result, there is now more demand for Activewear. As consumers' concerns about sustainability have grown, businesses have responded by providing more products. This trend is anticipated to continue shortly, leading to significant sales and market growth.

Awareness regarding health and hygiene contributes to the growing popularity of yoga and other fitness-related activities, which is expected to drive the activewear market during the forecast period 2019–2026. Moreover, sports activities and events around the globe are also projected to fuel the market. Research and development targeting the introduction of materials capable of providing a higher degree of flexibility, comfort, and aesthetics are expected to further scale up the activewear market growth during the forecast period. Using sustainable and biodegradable materials in the manufacturing of Activewear is also expected to provide impetus to market growth.

Market Dynamics

Market drivers

Innovation

Innovation and product premiumization is fueling the Activewear market's expansion. Manufacturers are developing innovative activewear clothing. Vendors' product lines are being expanded to cover clothing for all age groups and pursuits. Sales of such clothing are driven by expanding consumer spending power and a growing desire for fashionable, cozy, and light sportswear. A long-standing fashion trend has made its way to the athleisure industry. Many firms are working to close the gap between fashion and cutting-edge, practical designs as consumers continue to seek and purchase new products made of sustainable, long-lasting, and high-quality materials. Manufacturers can increase consumer involvement with their brands and goods by immunizing them. This will drive the demand for activewear clothes over the forecast period.

Social media influence

To reach a more extensive client base, sports- and athleisure wear businesses are working with fitness influencers on social media and e-commerce platforms. Other growth-inducing elements include a variety of product advancements, such as the release of variations with more padding to enhance blood circulation and oxygen delivery, maintain uniform pressure on the skin, and avoid infections.

Market restraints

High cost

Market expansion is anticipated to be hampered by the high cost of the finished product caused by the high cost of designing and the unstable cost of raw materials. Additionally, the women's activewear market is expected to face difficulties during the forecast period of 2023-2031 due to a fall in sales of Activewear among price-sensitive consumers.

Market opportunity

Rising adoption

The Activewear market statistics for fitness clothes are expected to improve as more people choose functional clothing and footwear and technology advances. People are more inclined to use more comfy products rather than formal or casual wear, thereby creating significant market growth.

Health consciousness

More significant than ever, consumers have more power. Reputation is everything, and health is a priority that cannot be compromised. More and more customers are making thoughtful decisions about where to spend their money. This purchasing behavior is expected to increase, especially in the health and wellness sector. Consumers' increased awareness of their health due to sedentary lifestyles will help the activewear market grow.

Moreover, Activewear helps stop muscle sprains and other ligament and muscle injuries by offering sufficient support and a good fit. The market for activity apparel has expanded quickly over the world as a result. Hence, the activewear market has grown more quickly as customers' health consciousness has increased due to sedentary lifestyles and the incidence of numerous ailments, including diabetes and heart disease.

Regional Analysis

Depending on the region, the activewear market share is analyzed in North America, Asia-Pacific, Europe and LAMEA. North America dominates the market.

North america is the dominant region in the global market

North America controlled approximately a 37.5% market share a few years back. The region's prominence can be ascribed to the rising popularity of athletic clothes for formal and informal occasions, such as printed leggings, shoes, and t-shirts.

Due to the presence of numerous major companies as well as regional sportswear producers, North America is predicted to expand significantly in the global activewear market. The sportswear market is predicted to increase significantly in Europe as athleisure clothing becomes more prevalent in business and casual settings. People are becoming more conscious of their health and fitness, and the rising life level further supports this trend.

Asia-Pacific is anticipated to have the market's highest growth throughout the timeframe. This is mainly related to the increased knowledge of leading an active lifestyle among the region's populace. Numerous charitable organizations, including InspiringHK Sports Foundation, HandsOn Hong Kong, Share Limited (Liberty Asia Project), Hong Kong Cancer Fund (HKCF), Hong Kong Breast Cancer Foundation, and Youth Diabetes Action, promote yoga and an active lifestyle as a means of treating people with chronic illnesses. The region's activewear market is anticipated to be driven by this trend.

Europe holds a moderate share in the market. The most prominent market in the region is located in Germany. In Germany, activewear has a significant share of e-commerce (42% in 2021), and over the forecast period, additional growth is anticipated.  Europe is expected to witness significant growth in the activewear market due to the increasing adoption of athleisure wear for corporate and as well as casual purposes. People are becoming more aware regarding health and fitness, and this trend is further supplemented by the improving standard of living.

LAMEA Due to the gradual improvement in Brazil's political situation and upcoming sporting events like the FIFA World Cup in 2022, the World Aquatics Championship in 2023, and the UCI Road World Championship in the Middle East, LAMEA is anticipated to experience healthy market growth during the assessment period. Important sporting events increase item sales as supporters don team colors.

Segmental Analysis

The global Activewear market is segmented by Product, Distribution channel, and material.

Based on the product

It is further classified into clothing, footwear, and accessories.

Clothing

The clothing market is further segmented into upper-body, lower-body, and other categories. They can be worn for athletic activities and more laid-back occasions like going to the movies with friends or eating at a neighborhood restaurant. Leggings are excellent for even the most strenuous sports classes because of their high stretch capabilities.

Footwear

Due to rising sales of footwear for sports, the gym, yoga, and other activities, the footwear category is anticipated to account for a sizeable portion of the global market. Activewear footwear has a cozy feature, providing a comfortable touch to the user; hence the footwear market is expected to see a hike during the forecast period.

Accessories

Activewear accessories include a duffel, jump rope, balance ball, cycling gloves, running armband, cooling towel, snow goggles, performance socks, waist bag, and swim cap.

Based on the distribution channel

It is further bifurcated into retail and online.

Retail

The retail segment earned the most significant revenue share. Traditional sporting goods retailers and specialty shops can be found in the retail sector. The world's most famous athletic footwear and clothing manufacturer distributes its goods through various retail stores. Retail outlets offer a wide variety of goods and brands. This is expected to stimulate Activewear market expansion. Additionally, these businesses offer assistance from sales personnel, which helps the industry flourish. To increase their retail sales, significant companies in the worldwide market are also making basic moves, like tailoring the shopping experience and promoting the in-store experience.

Online

Over the projection period, the online segment is anticipated to have the highest CAGR of 8.3%. The increase in the number of internet and cell phone users, as well as a fast-paced way of life, are responsible for the online platform's expansion. The speedy exchange and refund options online portals offer also contribute to the segment's expansion.

Based on the material

It is further segmented into natural and synthetic.

Natural

Cotton, wool, and other natural materials can be further divided into categories, while synthetic materials include polyester, nylon, spandex, neoprene, polypropylene, and others.

Synthetic

Because it has a lower recovery value and doesn't absorb or hold water molecules, polyester fiber is often used for sportswear. As a result, polyester clothing doesn't absorb sweat from the body.

Recent Developments

• In September 2022, Nike launched its brand-new sneakers- LeBron 20.
• In October 2022, Nike developed their new disruptive design Air Max Scorpion.
• In July 2022, Nike and Martine Rose's SHOX Mule MR4 sneakers went on sale through Martine Rose's website.
• In May 2022, Foot Locker, Inc. and Adidas announced a new long-term strategic partnership.
• In November 2022, with the launch of the new Asics X Solana Ui collection, Asics showcases the future of web3 commerce. 
• In September 2022, ASICS presented the lightest CO2E emissions sneaker ever, which emits just 1.95kg per pair.