Home Biotechnology Agritourism Market Size, Industry Demand, Share And Forecast to 2033

Agritourism Market Size, Share & Trends Analysis Report By Activity Type (On-Farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Entertainment, Others), By Age Group (Millennials, Families with Children, Retirees, Young Adults/Gen Z), By Sales Channel (Travel Agents, Direct Sales) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Report Code: SRBI1684DR
Author : Debashree Bora

Agritourism Market Size

The global agritourism market size was valued at USD 7.87 billion in 2024 and is estimated to grow from USD 8.79 billion in 2025 to reach USD 21.30 billion by 2033, growing at a CAGR of 11.7% during the forecast period (2025–2033).

Agritourism refers to a type of tourism where visitors engage in farm-related activities and experiences. It combines agriculture with tourism by allowing people to visit farms, ranches, or rural areas to learn about farming practices, experience local produce, and enjoy hands-on activities such as harvesting crops, feeding animals, or participating in seasonal festivals. Agritourism promotes sustainable farming, supports local economies, and provides tourists with a unique opportunity to reconnect with nature and traditional agricultural practices while contributing to the preservation of rural heritage.

The market is driven by several factors. One of the primary drivers is the government support and incentives for rural tourism development, which include subsidies, grants, and initiatives to improve the infrastructure and facilities in rural areas. Additionally, the rising interest in local food systems and agricultural education also contributes to the market's growth. Moreover, agritourism plays a role in rural employment and community development. By attracting tourists to rural areas, agritourism creates jobs in hospitality, farming, and related industries, thus contributing to the overall economic health of these regions.

Latest Market Trends

Emergence of luxury agritourism experiences

One of the prominent trends shaping the global agritourism market is the emergence of luxury agritourism experiences, where traditional farm stays are evolving into premium eco-retreats. These upscale offerings blend sustainability with sophistication, appealing to affluent travelers seeking immersive rural getaways without compromising on comfort.

  • A notable example is Hilton's announcement of the Al-Ahsa Agritourism Resort under its LXR Hotels & Resorts brand in March 2024. This resort, situated in Saudi Arabia's Al-Ahsa region—a UNESCO World Heritage site known for the world's largest date palm oasis—aims to offer high-end facilities connected to agricultural experiences, including gardens, amphitheaters, dining, retail options, and spaces for local agricultural vendors.

Such developments reflect a growing demand for refined rural tourism experiences that celebrate both nature and culture.


Agritourism Market Drivers

Increasing demand for unique and experiential travel

The shift in travel preferences among younger generations is reshaping the global tourism landscape. Millennials and Gen Z are moving away from traditional tourism and gravitating toward unique, experience-driven travel that offers authenticity and personal enrichment. This behavioral change is a major driver of the market for agritourism. These travelers increasingly seek immersive rural experiences such as farm stays, crop harvesting, cheese-making, or wine-tasting that allow them to connect with local cultures and sustainable practices.

  • For example, Kampgrounds of America's 2025 report revealed that Gen Z and Millennials accounted for 61% of new campers in 2024. Gen Z also emerged as the highest daily spenders, averaging $266, almost twice that of baby boomers ($134). Younger generations are increasingly prioritizing unique, experience-driven travel and outdoor getaways.

This highlights a growing interest in meaningful, hands-on travel experiences that agritourism perfectly caters to.

Market Restraining Factors

Lack of infrastructure and modern amenities in remote/rural areas

One of the primary restraints in the global agritourism market is the lack of infrastructure and modern amenities in remote and rural areas. Many potential agritourism destinations suffer from poor road connectivity, inadequate transportation facilities, and limited access to healthcare and emergency services. Moreover, the absence of high-speed internet, proper sanitation, and quality accommodations can deter tourists from visiting these areas. This infrastructural gap not only affects the overall visitor experience but also limits the scalability and commercial viability of agritourism ventures. Without substantial investment in rural infrastructure, the market's growth potential may remain significantly constrained.

Market Opportunities

Technological advancements enabling virtual farm tours and digital storytelling

Technological advancements are transforming agritourism by enabling virtual farm tours and digital storytelling. These innovations allow consumers to experience agricultural practices and rural life from the comfort of their homes, making agritourism more accessible to a global audience. Virtual farm tours provide an immersive experience, showcasing farm operations, sustainable practices, and local food production.

  • For instance, in September 2023, the University of Maine Cooperative Extension 4-H launched virtual field trips for youth learners, enabling them to explore Maine’s aquaculture industry. This initiative allowed learners to tour facilities and understand sustainable practices without needing to travel.

Such virtual engagements are attracting tech-savvy travelers and educators while offering farms new revenue streams and marketing opportunities.

Study Period 2021-2033 CAGR 11.7%
Historical Period 2021-2023 Forecast Period 2025-2033
Base Year 2024 Base Year Market Size USD 7.87 billion
Forecast Year 2033 Forecast Year Market Size USD 21.30 billion
Largest Market North America Fastest Growing Market Asia Pacific
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Regional Insights

North America agritourism market: Dominant Region

North America is witnessing steady growth due to increasing urban interest in rural experiences, including farm stays, harvest festivals, and educational farm visits. Local farms are transforming into tourist-friendly destinations offering hands-on activities like cheese-making or berry picking. For instance, family-owned orchards hosting apple-picking events have become popular weekend getaways, reflecting a growing trend toward sustainable and experiential travel across the region's agricultural landscapes.

  • The United States agritourism market is growing, especially in states like California and Texas. Farms offer activities like wine tasting, farm stays, and corn mazes. For example, California's Napa Valley combines wine tourism with farm experiences, providing visitors with both agricultural insights and luxury accommodations, catering to tourists seeking both adventure and relaxation.
  • Canada’s agritourism market thrives in provinces like British Columbia and Ontario. Activities include farm tours, apple picking, and dairy farm visits. For instance, British Columbia's Fraser Valley offers visitors a chance to experience farm stays and participate in seasonal activities like berry picking, while learning about sustainable farming practices, promoting both tourism and agriculture.

Asia-Pacific agritourism market: A Significantly growing region

Asia-Pacific is witnessing significant growth in the market for agritourism, driven by an increasing desire for rural, nature-based experiences. Visitors are drawn to activities such as farm stays, organic farming tours, and nature walks, promoting sustainable tourism. The region’s rich agricultural heritage and biodiversity provide a unique opportunity to develop immersive agritourism experiences. For example, rural areas offering traditional farming practices alongside modern eco-lodges attract tourists seeking authentic, educational, and eco-friendly travel options.

  • India’s agritourism market is expanding, driven by the country’s rich agricultural diversity. Rural areas are offering farm stays, organic food tours, and crop-picking experiences. For example, the “Sula Vineyards” in Maharashtra combines wine tourism with farm visits. Such initiatives are attracting urban dwellers seeking authentic rural experiences while supporting local economies.
  • Singapore's agritourism industry thrives on its emphasis on sustainability and urban farming. The government encourages agritourism through initiatives like the “Singapore Agro-Food Innovation Park,” where visitors can explore urban farming practices. A prominent example is the “Kranji Countryside,” offering farm tours, organic markets, and farm-to-table dining, making agritourism a unique experience in this urban setting.

Europe agritourism market: Substantial growth 

In Europe, agritourism has seen substantial growth, driven by a desire for authentic rural experiences and sustainable tourism. Tourists increasingly seek hands-on activities like harvesting, cooking classes, and farm stays, supporting local agriculture. For example, many agritourism operators offer immersive experiences in vineyards or organic farms. This trend is further supported by EU policies promoting rural development and sustainable tourism, creating opportunities for farmers to diversify their income streams and enhance rural economies.

  • Italy’s agritourism market is driven by its rich agricultural heritage. Regions like Tuscany and Umbria offer wine tours, olive oil tastings, and farm stays. Agriturismi (farm stays) have grown popular, combining rural life with luxury. An example is Agriturismo La Poggiolina, where visitors experience authentic farm life while enjoying fine wines and local delicacies.
  • The UK agritourism market is gaining traction, particularly in rural areas like Cornwall and Yorkshire. Visitors can explore traditional farming, local produce, and heritage sites. The Green Cow in Herefordshire offers a chance to stay on an organic farm, engage in farm activities, and taste fresh, locally-sourced products, bridging the gap between agriculture and tourism.
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Segmentation Analysis

By activity type

The outdoor recreation segment plays a vital role in the market by offering tourists engaging, nature-based activities on farms and rural landscapes. Experiences such as fruit picking, horseback riding, hiking, and fishing allow visitors to connect with the natural environment while enjoying leisure and relaxation. These activities promote physical wellness and attract eco-conscious travelers seeking sustainable tourism. Seasonal events like harvest festivals and garden tours further boost visitor interest. Outdoor recreation appeals to a broad demographic, making it a key revenue stream for agritourism operators, particularly in regions with diverse climates and rich agricultural landscapes.

By age group

Millennials represent a major growth driver due to their strong preference for experiential and sustainable travel. This demographic actively seeks authentic, off-the-beaten-path experiences that align with eco-conscious values. Agritourism offerings such as farm stays, farm-to-table dining, and hands-on agricultural activities resonate well with millennial interests. Their high social media engagement also contributes to organic marketing, boosting farm visibility and outreach. With a growing tendency to prioritize wellness, nature, and cultural immersion, millennials are shaping the future of rural tourism by demanding more personalized, meaningful travel experiences that support local communities and sustainable practices.

By sales channel

Travel agents remain a crucial sales channel in the global market, especially for curated and group experiences. They facilitate access to remote or lesser-known farm destinations and simplify booking for tourists unfamiliar with rural travel. By offering packaged itineraries that combine transportation, accommodation, and activities, travel agents cater to both domestic and international tourists seeking convenience. Moreover, agents play a key role in promoting agritourism in new markets by collaborating with local operators and tourism boards. As demand for experiential travel grows, travel agents are expanding their portfolios to include more immersive and sustainable agritourism offerings.

Market Size By Activity Type:

Market Size By Activity Type:
On-Farm Sales Outdoor Recreation Agritainment Educational Tourism Accommodations Entertainment Others

Company Market Share

Companies in the agritourism market are focusing on diversifying their offerings to attract a broader range of consumers. They are investing in sustainable farming practices, enhancing visitor experiences with educational programs, and adopting digital platforms for easier booking and marketing. Collaboration with local producers and the development of unique, personalized experiences are also key strategies to strengthen their market position and drive growth in the competitive agritourism sector.


List of key players in Agritourism Market

  1. Agricultural Tour Operators International
  2. Farm to Farm Tours
  3. Agrilys Voyages
  4. Bay Farm Tours
  5. Greenmount Travel
  6. Blackberry Farm, LLC
  7. Harvest Travel International
  8. Field Farm Tours Limited
  9. Select Holidays
  10. Sita Group
Agritourism Market Share of Key Players

Recent Developments

  • April 2025 – Georgia Grown unveiled its 2025 You-Pick Agritourism Map, highlighting more than 30 farms throughout the state where visitors can experience picking their own fresh produce. The map offers a guide to seasonal fruits, vibrant flowers, and locally made products, all while encouraging support for Georgia’s farmers and rural communities.

Analyst Opinion

As per our analyst, the global agritourism market is poised for significant growth driven by increasing consumer interest in sustainable, experiential travel. The rise in demand for authentic rural experiences and the growing popularity of farm-based activities, such as wine tasting and fruit picking, are contributing factors.

However, challenges like limited infrastructure in rural areas and seasonal fluctuations in demand present considerable opportunities for growth. Governments are increasingly supporting rural tourism development, providing a solid foundation for long-term expansion. Moreover, advancements in digital marketing and online booking platforms are helping smaller agritourism operators reach a broader audience.

Despite the hurdles, the market is expected to thrive, with opportunities for diversification into wellness and agro-educational tourism further enhancing growth prospects. Overall, agritourism is well-positioned to emerge as a key segment in the global tourism industry.


Agritourism Market Segmentations

By Activity Type: (2021-2033)

  • On-Farm Sales
  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Entertainment
  • Others

By Age Group: (2021-2033)

  • Millennials
  • Families with Children
  • Retirees
  • Young Adults/Gen Z

By Sales Channel (2021-2033)

  • Travel Agents
  • Direct Sales

Frequently Asked Questions (FAQs)

How much is the agritourism market worth?
Straits research predicts that the global agritourism market size was valued at USD 7.87 billion in 2024 and is projected to reach USD 21.30 billion by 2033.
The rising demand for unique and experiential travel, is a key growth factor driving advancements in agritourism.
North America holds the largest market share with its rising urban interest in rural experiences.
The global market growth rate growing at a 11.7% from 2025 to 2033.
Some of the top industry players in agritourism market are, Agricultural Tour Operators International, Farm to Farm Tours, Agrilys Voyages, Bay Farm Tours, Greenmount Travel, Blackberry Farm, LLC, Harvest Travel International, Field Farm Tours Limited, Select Holidays, Sita Group, etc.
Currently, the travel agents segment dominates the market, fueled by biotech advancements and rising demand for targeted therapies.


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