The global air purifying spray market was valued at USD 36.71 million in 2022. It is expected to reach USD 78.42 million by 2031, growing at a CAGR of 8.8% during the forecast period (2023–2031).
An aerosol product called an air purifying spray reduces the growth of microbes and airborne illnesses while also eliminating unpleasant odors in indoor areas, including houses, offices, airports, etc. The spray can be used in various locations, including bathrooms, wet rooms, workplaces, workshops, public spaces, and autos. Due to its ability to disinfect when aerosolized into the air, triethylene glycol is a common active ingredient in air sanitizer and disinfectant sprays. Alternatives to chemical-based (Triethylene glycol) air purifying products include essential oil-based air purifier sprays.
Increasing Sensitivity to Cleanliness and Hygiene
Numerous respiratory disorders and diseases, such as asthma, chronic obstructive pulmonary disease, and various flu strains, are brought on by air pollution and the increase in airborne pathogens. The market is expanding due to increased awareness of these diseases and concerns about indoor air quality. Air care products, like air fresheners and air purifiers, remove offensive odors, slow the spread of airborne pathogens in indoor spaces, and create a comfortable and secure atmosphere. The air purifying spray market has flourished due to people's increased awareness of pollution and diseases from airborne microorganisms.
Expanding Retail Sector
The retail sector consists of businesses and people selling goods and finished products to consumers. The United States' stable electricity prices and low unemployment rate have contributed to the expansion of the country's retail industry. Numerous retail outlets sell various beverages, including grocery stores, forecourt retailers, discounters, convenience stores, and hypermarkets. In addition, internet retailing is one of the most popular retail formats in the air purifying spray industry that is growing the fastest. These shops serve as a marketing tool that helps produce an impressive premium image and raises brand awareness for various foods and drinks. Consequently, the growth of the retail market is a crucial factor driving the market for air purifying spray.
Lack of Knowledge, Consumer Skepticism, and the Availability of Superior Alternatives
The market for air purifying spray is still in its infancy and has yet to be discovered or widely known by the general public. This severely restricts the global market for air purifying sprays. Consumers have become very skeptical due to the spread of the COVID-19 pandemic and the introduction of several products that falsely claim to be effective at neutralizing the virus. Customers want to refrain from spending money on products that falsely claim to be effective, which causes manufacturers to lose sales and, in turn, has a negative impact on product adoption and market growth. Additionally, a wide range of machinery and goods on the market are superior in dependability, such as plasma and electric air filters. These products are preferred over aerosol-based sprays because they have a track record of disinfection reliability.
Increase Consumer Demand for Luxurious and High-end Lifestyles
Increased consumer demand for luxurious and high-end lifestyles creates a lucrative opportunity for the widespread use of air fresheners. Due to people's increased disposable income, the need for luxury has rapidly increased. Additionally, the foul odor caused by chemicals and bacterial infections in hospitals and healthcare facilities has increased the demand for air fresheners. Future opportunities for the growth of the air freshener industry are anticipated to grow with the increase in such institutes.
The global air purifying spray market is segmented by type, end-user, and sales channel.
Based on type, the global air purifying spray market is bifurcated into aromatic and non-aromatic.
The aromatic segment is the highest contributor to the market and is expected to grow at a CAGR of 9.5% during the forecast period. The scented type of air care product known as aromatic purifiers aids in maintaining a healthy level of indoor air quality. The fastest-growing market for air purifier sprays worldwide is aromatic air purifiers. This is because these products have multiple uses, as they not only slow down the spread of microorganisms but also improve the smell of the space. There are many fragrance options for aromatic purifiers, ranging from fruity to floral. Due to their pleasant fragrance and use of only natural ingredients, aromatic purifiers based on essential oils are very popular.
The odorless non-aromatic air purifying spray helps to stop the spread of pathogens through the air. The non-aromatic market segment has a small market share worldwide and lowers consumer appeal. However, it is anticipated that this segment will become more common in public spaces like airports, stalls, and others. In order to meet the needs of those who are allergic to scented products, Sherlekar Aircare's "Clean AIR" unscented air purifier has been made available on the online retailer Amazon. The rise in the use of this category in public places, particularly in restrooms, hospitals, and airports, is driving the non-aromatic air purifying spray market. The emergence of the novel coronavirus has also raised concerns about airborne infections, which has increased demand for non-aromatic purifiers.
Based on end-user, the global air purifying spray market is bifurcated into institutional and household.
The institutional segment owns the highest market share and is expected to grow at a CAGR of 9.5% during the forecast period. The institutional segment includes air purifying sprays used inside public spaces like offices, gyms, stores, educational institutions, and more. Due to the increase in offices and other public facilities worldwide brought on by the ongoing COVID-19 pandemic, the use of air care and hygiene products is anticipated to rise dramatically. This market is expanding as people become more worried about illnesses brought on by airborne pathogens in the workplace and public spaces. Additionally, the market is anticipated to expand due to the rising demand for sanitation among office workers.
Sprays inside residential buildings to purify the air are included in the household segment. In developed nations like the U.S., Canada, the UK, and Germany, household use of air care and hygiene products is high. It is still in its early stages in less developed nations like Africa and Asia. Due to higher levels of education and the growing influence of the developed western countries on their lifestyles, wealthy people in developing countries tend to adopt air care products at the highest rates. The household sector held a sizeable share in the global market for air purifying sprays on a global scale. The expansion of this market can be attributed to both an increase in air pollution and diseases that spread through the air. In addition, rising consumer concerns about indoor air quality have fueled demand for air care products, propelling the global market for air purifying spray.
Based on sales channels, the global air purifying spray market is bifurcated into supermarkets/hypermarkets, retail pharmacy, and online.
The supermarket/hypermarket segment owns the highest market share and is expected to grow at a CAGR of 8.7% during the forecast period. A wide range of products is available at large retail establishments like supermarkets and hypermarts. Most air purifying spray is bought in large retail settings like supermarkets and hypermarkets. They are more substantial than traditional grocery stores but smaller and with a limited selection of products than hypermarkets or big-box markets. A hypermarket is a type of retail establishment that offers a wider range of goods than a supermarket, including food, groceries, and merchandise, all under one roof.
Online store sales have grown significantly over the past few years. Many different air purifying sprays are available on company websites and other specific websites like www.walmart.com, www.amazon.com, and others. Examples include aromatic air purifying spray, essential oil-based air purifying spray, and others. One quickly developing sales channel for air purifying sprays is distribution through online stores. Customers favor online platforms because they are convenient and easily accessible. This platform offers several discounts when purchasing air purifying spray online to entice more customers.
By region, the global air purifying spray market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
Asia-Pacific Dominates the Global Market
Asia-Pacific is the most significant shareholder in the global air purifying spray market and is expected to grow at a CAGR of 10.4% during the forecast period. Asia-Pacific, which gains from increased infrastructure and ease of launching new enterprises, is one of the regions with the most significant development. The Asia-Pacific region has a large population and rising demand for luxury goods. The Asia-Pacific nations' rapid economic growth has impacted the regional population's consumption habits and way of life. The use of air care products in this region has significantly increased over time due to people beginning to place more emphasis on personal hygiene and general health.
Europe is expected to grow at a CAGR of 8.2% during the forecast period. Consumer demand for air purifiers powered by essential oils is rising among regional institutional and household users. Air fresheners with creative packaging and design are becoming more and more well-liked by consumers. Additionally, customers in the European region favor purchasing air purifiers with floral and fruity scents, such as citrus. Many people in Europe are becoming more knowledgeable about airborne pathogens and the diseases they can cause. People in this region have started to spend a lot of money on air care products, like air fresheners and air purifiers, to fight airborne diseases. The recent virus outbreak also strengthened the value of cleanliness among Europeans, which has increased demand for air care products.
A moderate growth rate is anticipated to continue in the North American region. North America is a developed region with highly developed distribution channels, which promotes significant sales of consumer goods like air care and hygiene products. The North American air purifying spray market has seen more companies enter the market as a result of the rising demand for air care products, and even more new players intend to establish themselves there. Market consolidation has been occurring in the area due to fierce rivalry. Furthermore, the market for air purifying sprays is anticipated to grow as consumer preferences shift toward chemical-free alternatives to air purifiers.
As the economy in LAMEA has expanded over the past decade, so have the citizens' demands for goods and services. These include improved sanitation and safety facilities, more trendy apparel, and a more health-conscious style of life. A sizable portion of the population in LAMEA nations is concerned about the quality of the air indoors. Consumers in this area have been prompted to spend money on air fresheners and purifiers by their desire for a high-end lifestyle and their growing need for cleaner, scented indoor environments. As a result, there is a greater need for air fresheners, driving the market's expansion.
The global air purifying spray market’s major key players are
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