March 2026 Procter & Gamble introduced Febreze Tranquil Cyprus Coves, its 2026 Scent of the Year, across Febreze AIR and other formats. The formulation was developed by the Febreze Fragrance Group using P&G's AI-powered Molecular Discovery Suite to accelerate fragrance and ingredient R&D.
October 2025 Reckitt expanded consumer engagement around Lysol Air Sanitizer through the launch of the StinkCheck initiative, promoting the spray's air-sanitizing and odor-elimination functionality rather than conventional odor masking.