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Understand the influence of COVID-19 on the Alcoholic Beverages Market with our analysts monitoring the situation across the globe.

Global Statistics Representing Alcoholic Beverages Market Scenario

Alcoholic beverages are prepared by adding ethanol to the beverages. It is available in the varied alcohol concentration of 3%–50% and is consumed socially or daily. Consuming alcohol socially in low dose reduces anxiety and causes euphoria with improvement in sociability. Consumption of higher doses of alcohol unconsciousness, drunkenness, stupor, or death in some cases. Prolonged consumption of alcohol in high doses cause alcohol abuse, alcoholism, physical dependence, and cancer. Alcoholic beverages is the most widely used recreational drug across the globe with more than 33% current drinkers.

Rising demand for alcoholic beverages across the globe and surge in young-adult demographics worldwide are the key factors driving the global alcoholic beverages market. After decline in alcoholic beverages consumption by 1.25% across the globe, the market experienced 0.01% growth in 2017. Moreover, highest alcoholic beverage demand is experienced by countries in the Europe including Lithuania, the Czech Republic, France, Ireland, and Belarus.

According to the Population Reference Bureau, global youth population is expected to increase and reach 1.4 billion by 2050. Furthermore, same bureau states that countries with largest percentage of youth demographics are Ethiopia, Swaziland, Lesotho, Yemen, Afghanistan, Timor-Leste, and Guatemala.

However, addiction nature of the alcoholic beverages and surge in the crime rates across the globe due to alcohol consumption are some of the factors which may slow the global alcoholic beverages market during the forecast period 2019–2026.

The global alcoholic beverages market was valued at USD 1,547 billion in 2018, and is expected to reach USD 1,784 billion by 2026, registering a CAGR of 2.1% during 2019–2026.

Alcoholic Beverages Market CAGR

Segmental Insights

The global alcoholic beverages market is segmented on the basis of type, distribution channel, and region.

Based on type, the global alcoholic beverages market is segmented into distilled spirits, beer, wine, champagne and others. Distilled spirits is further segmented into whiskey, rum, vodka, and others. Beer is segregated into lager, ale, and hybrid. Wine is further divided into sparkling and fortified. Beer segment accounts for largest share of the market owing to the increasing popularity of beer across the globe. According to the Brewers of Europe, in 2016, 415,517 hectoliter of beer was produced in Europe with 1.3% growth from 2014 and 1.0% growth from 2015. Moreover, distilled spirits segment is expected to account for significant share of the global alcoholic beverages market followed by wine segment. In 2016, wine segment experienced growth of 0.5% as compared to 2015 and is expected to grow significantly during the forecast period 2019–2026.

Based on distribution channel, the global alcoholic beverages market is segmented into supermarkets, liquor stores, convenience stores, on premises, grocery shops, and internet retailing. Supermarkets segment is expected to account for major share of the market. Growth of the supermarket segment is attributed to the partnerships between supermarkets and major players of the global alcoholic beverages market. In developed regions including North America and Europe, convenience stores segment is expected to grow swiftly owing to significant rise in the convenience store number the regions. Liquor stores segment is expected to grow in the developing regions including Asia Pacific and the Middle East & Africa.

Regional Insights

In terms of region, the global alcoholic beverages market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.

Europe accounts for largest share of the global alcoholic beverages market. It is expected to grow significantly with optimum CAGR owing to the heavy demand of alcoholic beverages in the region and presence of major players in the region. According to the Eurostat, more than 30% people of the age of 15 years and over consumes alcohol every week in Europe. Additionally, demand for alcohol consumption is higher in the U.K with 45% people drinking every week as compared to 41% in Ireland & Luxembourg and 40% in Germany & Denmark.

North America largely makes up a substantial share of the market. Increase in the demand for beer and leaning trend towards alcohol consumption are some of the factors driving the global alcoholic beverages market. According to the BREWERS ASSOCIATION, sales of craft beer, import beer, and export craft beer has grown by 5.0%, 3.2%, and 3.6% in 2017. Generational shifts of changing tastes is the other factor escalating the market growth. Whiskey segment experienced growth of 3.2% in 2017.

Asia Pacific alcoholic beverages market is expected to gain pace owing to the growing demand of alcoholic beverages and high number of young & adult demographics in the region. Demand for alcoholic beverages has increased by 1.2% in 2017 as compared to 2016.

The Middle East & Africa alcoholic beverages market is expected to grow significantly owing to the rise in tourism in the last few years and surge in the duty free retail segment demand for alcoholic beverages.

Key Players

Some of the major players in the market are Carlsberg A/S, Suntory Holdings Ltd., Constellation Brands Inc., Brown-Forman Corporation, Craft Brew Alliance Inc., Anheuser-Busch InBev SA/NV, Diageo Plc., Molson Coors Brewing Co., The Wine Group LLC, Asahi Group Holdings Ltd., United Breweries Limited, Bundaberg Brewed Drinks Pty Ltd, Halewood International Holdings Plc, Bacardi Limited, Heineken Holding N.V., The Boston Beer Company Inc., Pernod Ricard SA, DGB Pty Ltd., Accolade Wines Holdings Australia Pty Limited, and Bronco Wine Company.


By Type

  • Distilled Spirits
    • Whiskey
    • Rum
    • Vodka
    • Others
  • Beer
    • Lager
    • Ale
    • Hybrid
  • Wine
    • Sparkling
    • Fortified
  • Champagne
  • Others

By Distribution Channel

  • Supermarkets
  • Liquor Stores
  • Convenience Stores
  • On Premises
  • Grocery Shops
  • Internet Retailing

By Region

  • North America (U.S and Canada)
  • Europe (Germany, France, Italy and Rest of Europe)
  • Asia-Pacific (China, Japan, India, South Korea and Rest of Asia-Pacific)
  • MEA (Saudi Arabia, UAE, South Africa, and Rest of MEA)
  • Latin America (Brazil, Argentina, and Rest of Latin America)

Why Buy This Report?

The Coca-Cola Company is planning to launch its first alcoholic drink in the Asia Pacific market due to the significant growth of the region. The company is going to introduce the new alcoholic beverage with 3% and 8% alcohol content by volume.

New entrants offering new products and giants in the beverage industry entering the alcoholic beverage market is expected to affect the market growth in the near future.

Our report covers the alcoholic beverages market insights, focusing on recent developments in the market in different regions and development strategies of the companies. Moreover, following sections are specifically covered in the report.

  • Definitive Market Data
  • Alcoholic Beverages Market Analysis
  • Recent Opportunities in the Market
  • 6-7 year performance forecasts: major segments covering onset type, distribution channel, and regions
  • Market Share Analysis
  • Potential Venture Avenues

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