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Alcoholic Beverages Market: Information by Product Type (Distilled Spirits, Beer, Wine), Distribution Channel (Supermarkets, Liquor Stores, On-Premises), and Region — Forecast till 2027

Market Snapshot
Study Period:
2019-2027
Base Year:
2021
Fastest Growing Market:
North America
Largest Market:
Europe
CAGR:
2.0 %
Key Players
Carlsberg A/S

Suntory Holdings Ltd.

Constellation Brands Inc.

Brown-Forman Corporation



Market Synopsis:

From 2021 to 2025, the worldwide alcoholic drinks market is predicted to grow at a CAGR of 2.0 percent, with a worth of $1,684 billion in 2025.

Global Statistics Representing Alcoholic Beverages Market Scenario

With more than 33% of current users, alcoholic drinks are the most extensively used recreational substance on the planet. The global alcoholic drinks industry is being driven by rising demand for alcoholic beverages and growth in young-adult demographics throughout the world. According to current International Wine and Spirits Research estimates, worldwide beverage alcohol is showing indications of recovery from the economic breakdown due to COVID-19, with production volume expected to increase by +2.9 percent by the end of 2021. Furthermore, nations in Europe, such as Lithuania, the Czech Republic, France, Ireland, and Belarus, have the largest alcoholic beverage demand. As the population grows, so does the demand for alcoholic beverages. To accommodate the rising population, trade volumes will need to expand. As a result, throughout the projected period, firms in this market are likely to gain from increased demand for alcoholic drinks due to expanding population.

The market is growing due to innovations and developments in the production of vodka, flavoured wine, beer, and cocktails, as well as changing consumer lifestyles, beverage preferences, and an increase in the number of brewers and wineries throughout the world. Moreover, demand for premium and super-premium alcoholic beverages is increasing rapidly in both developed and developing nations. The industry has also benefited from the increased trend of socialising and mid-week/weekend gatherings among young and working professionals. Premium drinks have become linked with class and refinement as a result of increased urbanisation, resulting in increased consumption.

As a result, there is a growing trend in experimenting with various flavours of flavoured alcohols and mixed beverages. The expansion of the market is also aided by improved distribution and retail channels.

What are the Most Popular Alcohol Drinks in 2021?

The global alcoholic beverages market is segmented on the basis of type, distribution channel, and region.

The worldwide alcoholic drinks market is divided into five categories: distilled spirits, beer, wine, champagne, and others. Whiskey, rum, vodka, and other distilled spirits are divided into several categories. Lager, ale, and hybrid beers are the three types of beer. There are two types of wine: sparkling and fortified. Due to the growing popularity of beer across the world, the beer category holds the greatest proportion of the market. In 2020, the Global beer output is expected to reach 1.82 billion hectolitres, up from 1.3 billion. This figure is expected to rise dramatically between 2021 and 2026. Furthermore, the distilled spirits segment, followed by the wine segment, is predicted to account for a large part of the global alcoholic drinks market. Modelo, for example, was the most popular imported beer brand in the United States in the 52 weeks ending December 27, 2020, with sales of nearly 2.9 billion dollars. This category's sales totalled $7.06 billion US dollars.

Alcoholic Beverages Market Supply Chain

The worldwide alcoholic drinks market is divided into supermarkets, liquor stores, convenience stores, on-premises, grocery stores, and online retailing based on distribution channels. The supermarket category is likely to take up a significant portion of the market. Partnerships between supermarkets and significant participants in the global alcoholic drinks industry are credited with the expansion of the supermarket segment. Because of a considerable increase in the number of convenience stores in developed nations such as North America and Europe, the convenience store category is predicted to grow rapidly. In growing regions like the Asia Pacific and the Middle East and Africa, the liquor shop market is anticipated to rise.

Alcoholic Beverage Consumption by Region

In terms of region, the global alcoholic beverages market industry is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.

The European market for alcoholic drinks has the highest proportion of the worldwide market. Because of the high demand for alcoholic drinks in the region and the presence of big players, it is predicted to develop at an optimal CAGR. According to Eurostat, more than a third of Europeans aged 15 and up use alcohol at least once a week. Furthermore, the demand for alcohol is higher in the United Kingdom, with 45 percent of individuals drinking every week, compared to 41 percent in Ireland and Luxembourg and 40 percent in Germany and Denmark.

North America accounts for a sizable portion of the market. Some of the reasons driving the global alcoholic drinks market include an increase in beer demand and a leaning tendency toward alcohol usage. In 2020, sales of craft beer, import beer, and export craft beer increased by 5.0 percent, 3.2 percent, and 3.6 percent, respectively, according to the BREWERS ASSOCIATION. Another aspect driving market expansion is generational changes in consumer preferences. In 2020, the whiskey category increased by 3.2 percent.

Due to the rising demand for alcoholic drinks and a large number of young and adult populations in the area, the Asia Pacific alcoholic beverages market is predicted to accelerate. During the projected period, the Asia-Pacific alcoholic beverage market is predicted to grow at a CAGR of 4.41 percent (2021-2025).

The alcoholic drinks market in the Middle East and Africa is predicted to develop considerably in the next years, thanks to an increase in tourism in recent years and a surge in demand for alcoholic beverages in the duty-free retail segment.

Key Players

Some of the major players in the Global Alcoholic Beverages Market industry are Carlsberg A/S, Suntory Holdings Ltd., Constellation Brands Inc., Brown-Forman Corporation, Craft Brew Alliance Inc., Anheuser-Busch InBev SA/NV, Diageo Plc., Molson Coors Brewing Co., The Wine Group LLC, Asahi Group Holdings Ltd., United Breweries Limited, Bundaberg Brewed Drinks Pty Ltd, Halewood International Holdings Plc, Bacardi Limited, Heineken Holding N.V., The Boston Beer Company Inc., Pernod Ricard SA, DGB Pty Ltd., Accolade Wines Holdings Australia Pty Limited, and Bronco Wine Company.

The market is also benefitted from constant developments and strategic movements from key market players.

In January 2020, Constellation Brands Inc. through its The Prisoner Wine Company brand, launched Unshackled, a new luxury wine brand available across United States. The portfolio included Red Blend, Cabernet Sauvignon, and Rosé, each sourced from California’s Central Coast and North Coast wine-growing regions.

Alcoholic Beverages Market: Segmentation

By Type

  • Distilled Spirits
    • Whiskey
    • Rum
    • Vodka
    • Others
  • Beer
    • Lager
    • Ale
    • Hybrid
  • Wine
    • Sparkling
    • Fortified
  • Champagne
  • Others

By Distribution Channel

  • Supermarkets
  • Liquor Stores
  • Convenience Stores
  • On-Premises
  • Grocery Shops
  • Internet Retailing

By Region

  • North America (the U.S and Canada)
  • Europe (Germany, France, Italy, and Rest of Europe)
  • Asia-Pacific (China, Japan, India, South Korea, and Rest of Asia-Pacific)
  • MEA (Saudi Arabia, UAE, South Africa, and Rest of MEA)
  • Latin America (Brazil, Argentina, and Rest of Latin America)

Why Buy This Report?

Due to the region's rapid expansion, the Coca-Cola Company plans to offer its first alcoholic beverage in the Asia Pacific market. The business plans to launch a new alcoholic beverage that contains between 3% and 8% alcohol by volume.

In the near future, new entrants introducing new goods and beverage industry heavyweights entering the alcoholic beverage market are projected to have an impact on market growth.

Our analysis examines the alcoholic beverages industry, concentrating on current market changes in various regions and company growth plans. In addition, the following areas are explored in-depth in the study.

  • Definitive Market Data
  • Alcoholic Beverages Market Growth Analysis
  • Recent Opportunities in the Market
  • 6–7-year performance forecasts: major segments covering onset type, distribution channel, and regions
  • Market Share Analysis
  • Potential Venture Avenues

Frequently Asked Questions (FAQs)

The Alcoholic Beverages Market is studied from 2019-2027.
The Alcoholic Beverages Market is growing at a CAGR of 2.0% over the next 6 years.
North American is the largest market share in Alcoholic Beverages Market is growing.
Europe holds highest share in Alcoholic Beverages Market.
The key players in the Alcoholic Beverages Market are Carlsberg A/S, Suntory Holdings Ltd., Constellation Brands Inc., Brown-Forman Corporation, Craft Brew Alliance Inc., Anheuser-Busch InBev SA/NV, Diageo Plc., Molson Coors Brewing Co., The Wine Group LLC, Asahi Group Holdings Ltd., United Breweries Limited, Bundaberg Brewed Drinks Pty Ltd, Halewood International Holdings Plc, Bacardi Limited, Heineken Holding N.V., The Boston Beer Company Inc., Pernod Ricard SA, DGB Pty Ltd., Accolade Wines Holdings Australia Pty Limited, and Bronco Wine Company.
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