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Alcoholic Beverages Market: Information by Product Type (Distilled Spirits, Beer, Wine), Distribution Channel (Supermarkets, Liquor Stores, On-Premises), and Region — Forecast till 2030

Market Snapshot
Study Period:
Base Year:
Fastest Growing Market:
North America
Largest Market:
2.5 %
Key Players
Asahi Group Holdings Ltd

United Breweries Limited

Halewood International Holdings Plc

Bacardi Limited

Heineken Holding N.V

The global alcoholic beverages market size was valued at USD 1,564.57 billion in 2021 and is expected to rise at a CAGR of 2.5% from 2022 to 2030 and reach around USD 1,900 billion. With over 33% of current users, alcoholic beverages are the most widely consumed recreational substance on the Earth. The global alcoholic drinks industry is being driven by rising demand for alcoholic beverages and increasing the young adult population worldwide. European countries with the highest alcoholic beverage demand include Lithuania, the Czech Republic, France, Ireland, and Belarus. Trade volumes will need to increase to accommodate the growing population. As a result, players in this market are likely to benefit from increased demand for alcoholic beverages as the population grows over the forecast period.

The market is prospering due to innovations and developments in the production of vodka, flavored wine, beer, and cocktails, as well as changing consumer lifestyles, beverage preferences, and an increase in the number of brewers and wineries throughout the world. Moreover, demand for premium and super-premium alcoholic beverages is increasing rapidly in developed and developing nations. The industry has also benefited from the increasing trend of socializing and mid-week/weekend gatherings among young and working professionals. As a result of increased urbanization, premium drinks have become associated with class and refinement, leading to increased consumption.

As a result, players in this market are likely to benefit from increased demand for alcoholic beverages as the population grows over the forecast period.

Global Alcoholic Beverages Market

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Market Dynamics

Drivers: The Rising Urban Population and Rising Disposable Incomes are Vital Drivers

Because of the increasing urban population and rising disposable incomes, people in emerging economies are exploring new ways of entertainment, such as night parties and spending time in bars and lounges. Furthermore, young people with high family income, significant social media influence, and easy access to alcoholic beverages drive alcoholic beverage sales.

Increased consumption of alcoholic beverages occurs in urban areas due to high-pressure jobs and the belief that drinking alcohol relaxes the mind. Alcoholic beverage manufacturers are constantly introducing new flavors to their products. Curiosity motivates customers, particularly millennials, to try these products, which are suitable for the alcoholic beverage industry.

Drivers: Innovations in the Contents of Alcoholic Beverages are Pushing the Market

The primary ingredients in alcoholic beverages are usually ethanol and water, with some containing significant amounts of sugar. In addition, they've come to include a variety of other flavor and scent enhancers, such as herbs and spices. New consumer propositions will emerge as a result of focusing on fragrance. Emphasizes the enormous ecology of the alcoholic beverages market. Because of its high level of impurities, there has been a consensus that synthesized ethanol should not be used over time.

Drivers: Tradition and Health Consciousness

Alcoholic beverage production has been considered a traditional beverage in Indochina and Thailand for hundreds of years. A growing number of studies aimed at improving alcoholic beverage safety and reducing contamination have benefited the industry. Over the years, beverage companies have used exotic fruit to enhance their products' health profile and entice consumers. Several companies take pride in the alcoholic beverages they produce secret ingredient compositions, essential in the market's shape.

Restraints: Emerging Energy Drinks and Consumer’s Health Perspectives

Non-alcoholic and energy drinks threaten business by replacing various alcoholic beverages as consumers' perceptions of health and well-being influence their purchasing decisions. Consumers are more conscious of health than ever before, and the industry may face a challenge due to this increased awareness of the dangers of alcoholic beverages.


Segmental Insights: Alcoholic Beverage Market

The global market for alcoholic drinks is divided into the distribution channel, types, and regions.

Popular Alcoholic Beverages in the World

Distilled spirits, beer, champagne, wine, and other alcoholic beverages make up the global alcoholic drinks market. Whiskey, rum, vodka, and other distilled spirits are categorized. Beer comes in three varieties: lager, ale, and hybrid. Sparkling and fortified wines are the two types of wine. Beer has the largest market share due to its growing popularity worldwide.

Alcoholic Beverages Market Supply Chain

The global alcoholic beverage market is segmented into supermarkets, liquor stores, convenience stores, on-premises, grocery stores, and online retailing based on distribution channels. Supermarkets are expected to dominate the market. The growth of the supermarket segment can be attributed to partnerships between supermarkets and significant players in the global alcoholic drinks industry. The convenience store category is expected to move rapidly due to a substantial increase in the number of stores in developed countries such as North America and Europe. The market for liquor shops is expected to grow in developing regions such as the Asia Pacific, the Middle East, and Africa.


Regional Insights: Alcoholic Beverages Market

North America, Europe, Asia Pacific, the Middle East, Africa, and Latin America make up the global alcoholic beverages market.

Alcoholic Beverages Market Regional Analysis

Regional Growth Insights Request Sample Pages

The European market for alcoholic beverages accounts for the largest global market share. It is expected to grow at an optimal CAGR due to the high demand for alcoholic beverages in the region and prominent players. According to Eurostat, more than a third of Europeans aged 15 and more consume alcohol at least once a week. Furthermore, the United Kingdom has a higher demand for alcohol, with 45 percent of people drinking once a week than 41 percent in Ireland and Luxembourg and 40 percent in Germany and Denmark.

North America makes up a significant portion of the market. An increase in beer demand and a leaning tendency toward alcohol usage are two factors driving the global alcoholic drinks market. According to the BREWERS ASSOCIATION, craft beer and export craft beer sales have increased by 5.0%, 3.2%, and 3.6 %. Another factor driving market expansion is rapidly transforming the way across generations. In 2020, the whiskey market was expected to grow by 3.2%.

Because of the growing demand for alcoholic beverages and many young and adult populations in the region, the Asia Pacific alcoholic beverages market is expected to grow rapidly. The Asia-Pacific alcoholic beverage market is expected to grow at a CAGR of 2.5% (2022-2030).

Due to an increase in tourism in recent years and a surge in demand for alcoholic beverages in the duty-free retail segment, the alcoholic drinks market in the Middle East and Africa is expected to grow significantly in the upcoming time.


Top Key Players

List of Top Alcoholic Beverages Market Manufacturers

  • Asahi Group Holdings Ltd.
  • United Breweries Limited
  • Bundaberg Brewed Drinks Pty Ltd
  • Halewood International Holdings Plc
  • Bacardi Limited
  • Heineken Holding N.V.
  • The Boston Beer Company Inc.
  • Pernod Ricard SA
  • Carlsberg A/S, Suntory Holdings Ltd.
  • Constellation Brands Inc.
  • Brown-Forman Corporation
  • Craft Brew Alliance Inc.
  • Anheuser-Busch InBev SA/NV
  • Diageo Plc., Molson Coors Brewing Co.
  • The Wine Group LLC, DGB Pty Ltd.
  • Accolade Wines Holdings Australia Pty Limited
  • Bronco Wine Company.


Alcoholic Beverages Market: Segmentation

By Type

  • Distilled Spirits
    • Whiskey
    • Rum
    • Vodka
    • Others
  • Beer
    • Lager
    • Ale
    • Hybrid
  • Wine
    • Sparkling
    • Fortified
  • Champagne
  • Others

By Distribution Channel

  • Supermarkets
  • Liquor Stores
  • Convenience Stores
  • On-Premises
  • Grocery Shops
  • Internet Retailing

By Region

  • North America (the U.S and Canada)
  • Europe (Germany, France, Italy, and the Rest of Europe)
  • Asia-Pacific (China, Japan, India, South Korea, and the Rest of Asia-Pacific)
  • MEA (Saudi Arabia, UAE, South Africa, and Rest of MEA)
  • Latin America (Brazil, Argentina, and the Rest of Latin America)


Recent Developments

Constant developments and strategic movements by crucial market players also benefit the market in January 2020: Constellation Brands Inc. launched Unshackled, a new luxury wine brand available across the United States through its The Prisoner Wine Company brand. Red Blend, Cabernet Sauvignon, and Rosé were among the wines in the portfolio, all of which were sourced from California's Central Coast and North Coast wine-growing regions.

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