Research Methodology – Amusement Parks Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Amusement Parks Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Amusement Parks Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Total number of visitors or attendees in a given year or during a given period.
- Total revenue generated by amusement parks, which can include ticket sales, food and beverage sales, and merchandise sales.
- Market trends and growth rates, both globally and regionally.
- The saturation or fragmentation of the market, i.e., the presence of numerous small players or a small number of large ones.
- Investment in new amusement parks and expansion of existing ones.
- Consumer spending on entertainment and leisure activities.
- Future forecast and growth prospects.
- Impact of digital transformation on amusement parks.
Key Market Indicators
- Revenue contribution of different product/service segments.
- Revenue contribution by different regions and countries.
- Visitor demographics including age, income level, and geographical location.
- Seasonal fluctuation in visitor numbers.
- Trend data such as popularity of different park types or attractions.
- Level of competition and market concentration ratio.
- Economic indicators extending impact on the market such as consumer spending, GDP growth, tourism rates etc.
Growth Trends
- Technological advancements, such as the rise of virtual reality and augmented reality attractions.
- Trends in personal disposable income and consumer spending on leisure activities.
- Investment in eco-friendly and sustainable practices.
- Increasing popularity of theme-based parks and events, including film or book-themed parks.
- Growth in tourism industry leading to influx of international tourists at key destinations.
- Increased partnerships with media and entertainment companies for licensed attractions.
- Growth in urban population leading to demand for new recreational attractions.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Amusement Parks Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Amusement Parks Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights