Anti-Acne Serum Market

Market Overview

The global anti-acne serum market size was valued at USD 1.09 billion in 2022. It is estimated to reach USD 2.03 billion by 2031, growing at a CAGR of 7.2% during the forecast period (2023–2031). Women's increasing awareness of skincare, emphasis on personalized routines, and desire for clear skin contribute to the growing popularity of anti-acne serums.

Anti-acne serum is a specialized skincare product that targets and addresses the concerns of acne-prone skin. This type of serum is formulated with active ingredients that work synergistically to combat the factors contributing to acne formation and promote a clearer complexion. The serum is designed to be lightweight and easily absorbed into the skin, allowing the active ingredients to penetrate deeply and effectively address acne-related issues. One of the key benefits of anti-acne serums is their ability to control excess oil production. Excessive sebum production is a common factor in acne development, as it can clog the pores and contribute to the formation of comedones. Anti-acne serums often contain salicylic acid or benzoyl peroxide, which help regulate oil production and prevent pore blockage. These ingredients work to unclog pores, reduce the formation of acne lesions, and promote a smoother skin texture.

In addition to controlling oil production, anti-acne serums typically incorporate anti-inflammatory ingredients. Acne is often associated with redness, swelling, and inflammation, which can be uncomfortable and contribute to the appearance of blemishes. Salicylic acid, tea tree oil, or niacinamide are active ingredients that help reduce inflammation and soothe irritated skin. This can lead to a calmer complexion and lessen the swelling and pain that acne can cause.

Market Dynamics

Market Drivers

Increase in Demand for Anti-Acne Serum Among Women

The lifestyle adopted by most women, such as constant traveling as demanded by their professional or personal life, makes them more prone to blemishes and acne than men. According to the American Academy of Dermatology, over the past couple of years, a surge has been witnessed in the number of women in their late 30s and 40s who reported acne. Most cases of acne in adult women are low to average in severity. In addition, hormonal changes caused due to pregnancy or menstrual cases increase the risk of developing acne. Thus, all these factors collectively boost the sale of anti-acne products. Hence, the rise in acne-related problems among women triggers the growth of the global market.

The rise in demand for anti-acne serums among women is a significant driver of the global market. Women's increasing awareness of skincare, emphasis on personalized routines, and desire for clear skin contribute to the growing popularity of anti-acne serums. As more women prioritize skincare and seek effective solutions for their acne concerns, the market for anti-acne serums is expected to experience sustained growth.

Key Marketing Strategies Adopted by Manufacturers

Manufacturers are changing how they name and market their products to accelerate sales across various countries. Innovative strategies such as new product launches with natural ingredients and regular cosmetic products packaged attractively have been adopted by manufacturing companies to increase the sales of cosmetics products. As cosmetics have become an integral part of an individual’s lifestyle, consumers, especially women, prefer to use cosmetics products, which are handy and easy to use while traveling or attending social meetings.

Furthermore, using natural ingredients for manufacturing cosmetics products, which do not have adverse effects on the skin, is a popular way for companies to bring in more people. Collectively, all the strategies adopted by the manufacturers are helping to increase revenue generation, thereby driving the expansion of the global market.

Market Restraints

Availability of Advanced Beauty Treatments

In most cases, cosmetic products temporarily accentuate an individual's beauty or provide a solution to acne-related problems. Various advanced beauty treatments, such as laser treatments, skin enhancement treatments, chemical peels, and steroid injections, have been introduced, which ensure permanent solutions to acne-related problems. As per the American Society for Surgeries, Americans spent nearly USD 10.7 billion on cosmetic treatments in 2010. This trend is getting worse and may cause makeup sales to drop in the long run. Hence, the availability of advanced beauty treatments hampers the overall growth of the global market.

While the availability of advanced beauty treatments may restrain the growth of the global anti-acne serum market to some extent, the accessibility, affordability, and convenience of anti-acne serums continue to make them a popular choice among consumers. The market caters to individuals with varying acne severity and preferences, providing a range of options to address their specific needs.

Market Opportunities

Increase in Social Media Marketing

An increase has been witnessed in the number of various social users and the rise in internet penetration. Considering this, most of the key players operating in the global market have strategized on using social media to spread awareness of their goods and services platforms such as Facebook, Twitter, and MySpace. So, social media marketing is one of the most popular ways for companies and businesses to get the word out about their products to their target buyers, which has fueled the sale of anti-acne serums. This factor is forecasted to offer remunerative opportunities for market expansion during the forecast period.

Regional Analysis

Based on region, the global anti-acne serum market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

North America Dominates the Global Market

North America is the most significant global anti-acne serum market shareholder and is estimated to grow at a CAGR of 9.1% over the forecast period. The North American anti-acne serum market is studied across the U.S., Canada, and Mexico. Regarding macroeconomic factors, the U.S. is the largest economy in the world in terms of GDP, with a greater degree of flexibility facilitating new businesses and simultaneously helping grow existing businesses. In the recent past, the anti-acne market in the U.S. witnessed higher value sales growth due to the rise in the country's health and wellness trend. Rather than focusing on good looks, most customers in the U.S. prefer to have healthy and glowing skin. This has increased demand for different skincare products, such as face masks, basic moisturizers, toners, and cleansers, including anti-acne serum.

Hence, dermo-cosmetics has been the ongoing trend in the region, wherein the concepts of cosmetics and dermatology are closely associated. Thus, all these factors collectively boost the demand for anti-acne serum, fueling the global market's growth. Paula's Choice, SkinCeuticals, and AmorePacific are key brands operating in the North American anti-acne serum market.

Europe is anticipated to exhibit a CAGR of 6.2% over the forecast period. Europe operates as a single market and thus is the major trading power. The European countries accounted for the second-largest global imports and exports in 2016. In terms of growth rate, there has been a decline in the overall economy of Europe post the 2008 recession. Despite Brexit, the European market presents an attractive opportunity for the consumer goods sector. In the cosmetics market, Europe is considered to be the dominant region in terms of value sales. This is attributed to the rise in the number of beauty-conscious customers and an increase in the disposable income of target customers in the region.

Furthermore, considering facial aesthetics, most Europeans have been purchasing different skincare products to maintain their appearance for longer. Anti-acne serum is a product that has gained more traction among Europeans, especially women, as they are more prone to develop blemishes or skin breakouts. These factors have driven the value sales growth of the European anti-acne serum market. Viola, Nifeishi, Bioniva, and PurOrganica are key brands operating in the European anti-acne serum market.

Asia-Pacific region is one of the most potential cosmetics markets. This is attributed to an increase in disposable income, a rise in beauty-conscious customers, and an increase in the influence of Westernization. Moreover, China and some of the key ASEAN countries have been considered the forefront users of cosmetic products. Hence, these countries have witnessed increased demand for different skincare products such as creams, lotions, and facial products, including anti-acne serum, thereby augmenting the market's growth. Galore, Beautycote, Lumiglo, Amueroz, and Rory are key brands operating in the Asia-Pacific anti-acne serum market.

In LAMEA, amid escalating trade tensions, tighter financial conditions, volatile commodity markets, and economic recovery, Latin America has moderated and become more uneven regarding its GDP growth rate. Brazil is expected to witness moderate growth; however, there has been a decrease in the economy in Argentina due to financial market disruptions and high real interest rates. The African economy increased by 4.1% in 2018. The factors that drive the market expansion include improved economic management and recovery in commodity prices.

Segmental Analysis

The global anti-acne serum market is bifurcated into gender and distribution channels.

Based on gender, the global anti-acne serum market is bifurcated between males and females.

The male segment dominates the global market and is projected to exhibit a CAGR of 6.2% over the forecast period. Male customers who use anti-acne serum products are considered in this segment. In the global market, the male segment accounts for a lower value share; however, during the forecast period, the demand for the product among men is expected to increase specifically due to an increase in style consciousness. Initially, men were never associated with cosmetic products.

However, in the recent past, men have focused on maintaining their looks. Thus, the men’s personal care industry is expected to garner USD 166 billion during the forecast period. In addition, a rise in awareness about the importance of looking good among men, a rise in celebrity influence, and an increase in westernization have been some of the key factors that lead to a rise in demand for different types of cosmetic products, such as anti-acne serum, among men.

Based on distribution channels, the global market is bifurcated online and offline.

The online segment dominates the global market and is projected to exhibit a CAGR of 7.3% over the forecast period. Over the past decade, there has been a significant rise in internet penetration, especially in North America, Europe, and Asia-Pacific. Consumers increasingly rely on the internet to gain information and consider online sales a cheaper, most convenient way to shop. Thus, most of the key manufacturers have created web portals for selling their products, which boosts the growth of the global anti-acne market.

The online segment of the global anti-acne market is expected to grow due to the convenience, affordability, and accessibility of online sales channels. As internet penetration continues to expand globally and consumers increasingly turn to online platforms for their shopping needs, the online segment will likely play a pivotal role in shaping the future of the anti-acne market.

Recent Developments

• June 2023- Mario Badescu launched a new anti-acne serum called "Breakout Control Targeted Acne Spot Treatment." The serum contains 1.5% salicylic acid and is designed to reduce the appearance of blemishes and prevent new ones from forming.
• May 2023- La Roche-Posay launched a new anti-acne serum called "Effaclar Serum Ultra Concentrated."The serum contains 20% niacinamide and is designed to reduce the appearance of acne scars and prevent new breakouts.