The demand for aphrodisiac powder is expected to witness lucrative growth during the forecast period. The aphrodisiac powder acts as an agent to enhance and increase sexual desire, pleasure, and performance. Traditionally, the aphrodisiac powder was extracted from plants, animals, or minerals and then consumed. Currently, the concept for an aphrodisiac has evolved with time, and some of the popular aphrodisiac herbs are white musli, tropical almond, and saffron, among many others. The powder or drug finds applications in various burgeoning markets, such as pharmaceuticals, cosmetics, and aromatherapies.
Several natural herbs such as yohimbine and mandrake plant are historically known for the extraction of aphrodisiac powder. The demand for aphrodisiac powder is largely driven by the desire of men and women to enhance their sexual performance and growing cases of erectile dysfunction. Around 30–40% of married couples seek divorce due to a lack of compatibility in sexual life, which may create a need for aphrodisiac powder. The use of aphrodisiac powder in essential oils to increase libido among men and women is expected to trigger market growth.
Aphrodisiac powder is widely used in food, cosmetics, essential oils, and the pharmaceutical industry to improve the libido among people. The extensive ways of using aphrodisiac powder worldwide are expected to drive the demand in the coming years. Increased stress and the adoption of a sedentary lifestyle have significantly increased the number of people with erectile dysfunction and have reduced the sexual performance of people. Most of the aphrodisiac powder is consumed by including it in food and beverages, particularly teas, juices, and milk that stimulate the body. The plant-based powder is ideal for both men and women and helps facilitate energy, strength, and libido.
Some of the most common plants or herbs used to manufacture the powder are cacao, maca, and ho show wu. Increasing consumer spending on natural drugs for better sexual life has encouraged players to introduce vegan dark chocolates while infusing aphrodisiac drugs. Furthermore, the aphrodisiac powder is used in the manufacturing of flavored massage oils, which is anticipated to fuel the market growth. Novel combinations and innovative cosmetics of aphrodisiac powder are emerging as an ideal solution for erectile dysfunctional problems. The growing global demand for various types of aphrodisiacs powder rich in vitamins and necessary minerals are further propelling the market growth.
Changing consumer lifestyle and higher adoption of western culture is changing purchasing patterns in many countries. Consumers are seeking natural ways to treat erectile dysfunction (ED) as an alternative to traditional methods. Researches and experts suggest several kinds of essential oils having aphrodisiac properties that are effective in improving sexual performance and desire. As per the aromatherapy experts, essential oils have a unique property to increase desire and boost energy. In a recent study in the U.K., around 52% of men above 40 years of age reported poor performance.
Globally, expanding healthcare infrastructure and surging government reforms, especially in the developing regions, are presenting potential platforms for market growth. Increasing consumer awareness regarding the benefits of natural aphrodisiac powders is a prime factor contributing to the market growth. China's medical industry is observed to have constant growth in recent years, reaching around 242 billion in 2017. Asian Ginseng is a plant largely produced in north-eastern China and is incorporated in traditional Chinese medicines. In the last few years, Asian ginseng has emerged as a dietary supplement to improve physical stamina, slow the aging process, and erectile dysfunction.
China accounts for most of the production, over 44,749 tons, which are followed by South Korea in the Asian market. In addition, the tremendous use of Asian ginseng for enhancing the mating levels in animals is anticipated to strengthen the aphrodisiac market. China's pharmaceutical market is estimated to reach USD 161 billion by 2023, expecting to gather 30% of the global market. Currently, the growing worldwide interest in traditional medicine has led to the rapid development of plant-based medicines by leading players. Scientists are investigating new plants and its aphrodisiac usefulness, further accelerating the market growth.
The plant-based segment holds the largest market share during the forecast period. Consumers are inclined towards plant-based aphrodisiac powder across the globe owing to the array of benefits over other sources. The naturally extracted aphrodisiac powder is proven to possess attractive properties than others and has no side effects on health. There are multiple drugs available in the market to treat sexual problems and improve libido among men and women.
Several synthetically formularized drugs may be harmful to health and have the potential to transmit sexual diseases. To capture the growing opportunity, many players are entering the market with different organic aphrodisiac powder. Consumers' preference to naturally promote a healthy libido is expected to drive segmental growth in the future.
Asia-Pacific, owing to the developing economies and the presence of natural herbs, is a frontrunner in the aphrodisiac powder market. Among other nations, India and China are witnessing the fastest growth rate in the Asian market. Growing base of geriatric population and rising education levels among consumers is a key driver for the market growth.
The region is home to abundant natural herbs and plant-based sources for the extraction of aphrodisiac powder, which is driving the regional growth. Japan has a larger consumer base for the geriatric population, and about 34% of the men suffer from complete erectile dysfunction (ED). The below-mentioned info-graph depicts the estimated market potential for the regions during the forecast period 2020–2029.
India has more than 45,000 plant species, among which several thousand of them possess medicinal properties. Ayurveda has its origin in India and is known to be practiced in the last thousand years, further building a platform for the growth of the aphrodisiac market. Nutmeg, one of the scientifically proven aphrodisiac powders to treat sexual disorders in humans, is largely produced in India. The annual production of nutmeg in India is pegged at around 13,000–16,000 metric tons, owing to the rising overseas demand.
North America region holds a considerable share in the aphrodisiac market due to the lifestyle modifications of the people. The demand for aphrodisiac powder is increasing in the region due to the high increase in chronic diseases and increased smoking of people, which, in turn, contributes to sexual problems. In 2019, over 18 million Americans were diagnosed with ED, among which most of the patients are over the age of 40. In the U.S., products containing Yohimbe bark extract have huge demand generally used for better athletic performance or sexual enhancement products.
Moreover, FDA approval of the herbal drug for treating impotence has paved the way for regional growth. Researchers suggest that a 20-mg dose of Yohimbe for men has proven effective in the treatment of orgasmic dysfunction. North America is one of the largest importers of Yohimbe extracts from Africa and Asia. Figures represented by the American Botanical Council (ABC) states that the retail sales of Yohimbe products in the U.S.were valued at USD 67 million in 2018, and witnessed a 15% increase over the previous year's sales.
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