Applicant Tracking System Market Size, Share & Trends Report by 2033

Research Methodology – Applicant Tracking System Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Applicant Tracking System Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Applicant Tracking System Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

Number of vendors present in the Applicant Tracking System (ATS) market

Total sales revenue of all the vendors combined

Market demand and supply conditions

The potential number of users or businesses likely to use such systems

Price per unit of Applicant Tracking Systems

Region-wise adoption rate of Applicant Tracking Systems

Infrastructure support for deploying such systems

The extent of digitalisation in human resources and recruitment processes

Existing competitors and their market shares

Key Market Indicators:

Growth rate of the Applicant Tracking System market

Year-on-year (YOY) growth or Compound Annual Growth Rate (CAGR)

Market concentration ratio: Herfindahl-Hirschman Index (HHI), Cr4, Cr8

Profitability margins at different levels of market competition

Change in market demand and its effect on the pricing of ATS

Customer acquisition & retention rates by major ATS providers

Market dynamics i.e., trends of customers towards purchasing and using ATS

Technological innovations and their impacts on the market

Growth Trends:

Increasing adoption of AI and Machine Learning in ATS

Growth in the use of cloud-based applications tracking systems

Increasing demand for streamlining recruitment processes

Growth in the remote working trend amplifying the need for digital recruitment tools

Expanding business sizes generating more demand for automated applicant tracking processes

Rising trend of data-driven decision-making in human resources

Growing importance of Employer Branding enhancing the need for sophisticated ATS

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Applicant Tracking System Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Applicant Tracking System Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: