Aronia Berries Market

Market Overview

The global aronia berries market was valued at USD 525 million in 2022 and is projected to reach USD 946 million by 2031, registering a CAGR of 6.76% during the forecast period (2023-2031).

Aronia berries, also known as chokeberries, are a variety of berry that has gained in popularity over the years, owing mostly to the multiple health advantages associated with their intake. Aronia batteries are widely recognized to have a considerable amount of antioxidants. The market for aronia berries includes the production, distribution, and sale of aronia berries. Products made from Aronia berries, such as juice, jam, and other dietary supplements, are also included in this market. The food industry has grown significantly in recent years due to increased customer demand, particularly for items deemed to be nutritious.

Other major factors driving the market are rising consumer health consciousness and the prevalence of lifestyle disorders worldwide. The rise in medical advantages of Aronia berries, such as a reduction in the danger of influenza, flu, free radical generation, the risk of cancer, cardiovascular diseases, diabetes, risk of circulatory trouble, and so on, are other major drivers driving global Aronia Berries Market growth.

Highlights

• Aronia Melanocarpa holds the major share in the market based on product type.
• By form, Whole berries topped the market
• Conventional is the highest contributor in the market based on the source.
• Supermarkets and hypermarkets own the largest market share based on distribution channels.
• North America is the leading region.

Market Dynamics

Market Drivers

Growing Demand for a Healthy Lifestyle

The market is expected to expand as end-consumers desire for healthy food items rises. As people become more health-conscious and seek foods with great natural nutritional advantages, demand for Aronia berries is expected to triple during the projection period. These berries are abundant in antioxidants and are regarded as a superfood. A superfood is an edible item typically thought to have extraordinarily high nutritional density and be helpful to health due to high quantities of vitamins, antioxidants, minerals, and other beneficial components. Furthermore, increased food and beverage business diversity will help the market access a broader spectrum of customers. According to the International Food Information Council (IFIC) Foundation, 77% of customers think about food products' health benefits and nutritional composition when purchasing. This increased understanding of health and nutrition increases the demand for healthier alternatives featuring aronia berries.

Market Restraints

Limited Awareness in Certain Regions

Aronia berries are substantially less well-known than other berries, which normally have more local or worldwide customers. Most of the competitors have undergone extensive study and application, resulting in increased consumption of other items such as blueberries and strawberries. Aronia berries are native to North America and Eastern Europe and have long been utilized for therapeutic purposes. However, in other parts of the world, such as Asia or Africa, Aronia berries may be less well-known, and consumers may be unaware of their nutritional worth or potential health advantages. This suggests that only a small percentage of customers know Aronia berries and their health benefits. This growth constraint must be addressed to raise the global Aronia berries share.

Market Opportunities

Expanding Applications in Cosmetics and Nutraceutical

Aronia berry uses in the nutraceutical and cosmetic sectors are expanding, providing potential market development possibilities. Aronia berries' bioactive components, such as anthocyanins, flavonoids, and polyphenols, offer potential health advantages, making them appealing constituents in various nutraceutical and cosmetic compositions. Aronia berry extracts are used in nutraceuticals for their antioxidant effects, immune system support, and possible advantages in treating hypertension and inflammation. Aronia berry extracts, on the other hand, are used in face creams, serums, and masks due to their skin-soothing and anti-aging effects. Anthocyanins found in blueberries are recognized for their ability to neutralize free radicals and decrease oxidative stress, promoting healthier and younger-looking skin. According to a 2017 study published in Phytomedicine, Aronia berry extract can help protect the skin from UV damage.

Regional Analysis

The global aronia berries market research is analyzed in North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

North America Dominates the Global Market

North America is predicted to develop the fastest, expanding at a CAGR of 6.46% owing to the rising demand for healthy beverages. The expanding number of individuals participating in sports, whether at the professional or amateur level, has contributed to a gradual shift in lifestyle patterns, including healthier foods and beverages. The United States is currently one of the main producers and consumers of Aronia berries in this region, with an increasing number of farmers and food manufacturers researching Aronia-based products. One element driving expansion in the region's markets is growing knowledge of the health advantages of Aronia berries. Furthermore, businesses are extensively spending on R&D to generate innovative new products that appeal to customers interested in functional meals with added health advantages. This has proved critical to North America's continued dominance of the worldwide market for Aronia berries.

Europe is expected to grow at a CAGR of 6.57% during the forecast period. In Europe, growth is expected to be driven by rising consumption of value-added goods such as supplements and drinks containing various ingredients, including Aronia berries. Furthermore, several of the region's key firms have expanded their investment in Aronia berry research to encourage future use. Aronia berry farmers and producers have a unique market potential in Europe. The continent is home to some of the most modern agricultural practices in the world, making it simpler for farmers to grow high-quality Aronia berries in large quantities. Furthermore, Europe has a well-established organic certification system that may assist in ensuring that environmental sustainability rules farm products. Furthermore, European customers are more health conscious than consumers in other parts of the world, so there is a bigger demand for natural health items like Aronia berries.

The Asia Pacific area has lately emerged as a promising market for this well-known fruit. This is due to its growing appeal among these nations' health-conscious customers, who increasingly turn to natural goods to preserve their well-being. Aronia berries have a high concentration of antioxidants and polyphenols, which can help protect cells from oxidative stress produced by free radicals or illness. They also include vitamins A, C, and E and minerals like iron and calcium necessary for good health. Furthermore, berries have improved inflammation and cholesterol levels in persons suffering from cardiovascular disease. This has increased demand for Aronia berries in Asia Pacific, where customers increasingly seek natural ingredients with many health advantages.

The Middle East and Africa market is a developing market driven by rising health awareness and demand for natural superfoods. The strong antioxidant profile of Aronia berries and their potential health advantages have piqued the interest of health-conscious consumers and the food processing sector. Aronia berries are making their way into traditional Middle Eastern and African cuisines, presenting chances for integration into local foods and drinks, emphasizing preventative healthcare and well-being.

Segmental Analysis

The global aronia berries market is segmented based on product type, form, source, distribution channel, and region.

Product type is further segmented into Aronia Melanocarpa, Aronia Prunifolia, and Aronia Arbutifolia for better understanding.

Aronia Melanocarpa holds the major share of the market and is estimated to grow at the highest CAGR during the forecast period.

Aronia Melanocarpa

Aronia Melanocarpa, sometimes black chokeberry, is the most widespread and commercially farmed Aronia berries. It is distinguished by its dark purple-to-black color and strong antioxidant content. Aronia melanocarpa berries are commonly used in culinary items such as juices, jams, and sauces because of their rich flavor and nutritional advantages.

Aronia Prunifolia

Aronia Prunifolia, often purple or Korean chokeberry, has a reddish-purple color and a little sweeter taste than Aronia Melanocarpa. This cultivar is gaining appeal in the food and beverage industries because of its distinct flavor profile and possible health advantages.

The form segment can be bifurcated into Value Added Products, Whole Berries.

Whole berries topped the market.

Whole Berries

Fresh or frozen Aronia berries sold in their natural, unprocessed condition are included in this sector. Whole aronia berries are popular with consumers who eat them raw or use them in homemade dishes. Whole berries can be used in smoothies, baked goods, cereals, salads, and other dishes. Whole aronia berries are recognized for their unique flavor, texture, and nutritional content, providing a natural and healthful alternative for health-conscious people.

Value Added Products

This section includes various processed aronia berry products that have undergone further processing to improve their taste, convenience, and shelf life. Aronia berry-based juices, jams, purees, extracts, concentrates, powders, and supplements are value-added goods. These products are frequently processed by juicing, freeze-drying, or extraction to provide concentrated aronia berry components that may be easily included in various food, beverage, and nutraceutical compositions. Consumers seeking ready-to-use aronia berry components or wishing to include the nutritional advantages of Aronia berries into their regular diet more conveniently would benefit from value-added products.

Based on the source, the market is sub-segmented into Conventional, Organic.

Conventional is the highest contributor in the market.

Conventional

Synthetic insecticides, herbicides, and fertilizers are commonly used in conventional farming to increase crop yields and protect plants from pests and diseases. While typical aronia berries have large yields, they may include residues of synthetic chemicals employed in production.

Organic

Organic farming avoids synthetic chemicals and focuses on ecologically friendly and sustainable agricultural practices. Organic Aronia berries are grown without synthetic pesticides, herbicides, or genetically modified organisms (GMOs). Instead, organic farmers use natural fertilizers, crop rotation, and integrated pest control strategies to keep the plants and soil healthy.

Distribution channels bifurcate the market into supermarkets, hypermarkets, and e-commerce.

Supermarkets and hypermarkets own the largest share of the market.

Supermarkets

Supermarkets play an important role in bringing aronia berry goods to various consumers. These stores sell various Aronia-based products, such as fresh Aronia berries, aronia juices, jams, and supplements. Supermarkets make it easy for customers to buy Aronia items in addition to normal supermarket shopping.

Hypermarkets

Hypermarkets are enormous retail establishments that sell various things in quantity, including aronia berry products. Hypermarkets provide customers with a one-stop shopping experience, making it easy to find various Aronia-based items under one roof. This channel caters to customers who want to buy Aronia goods in bulk for long-term use.

Recent Developments

• In 2022- Seabuck Complete Enterprises introduced a new range of sea buckthorn-based drinks known as 'Seabuckthorn Spritzers.' Sea buckthorn juice, sparkling water, and natural flavors combine to make the Spritzers.
• In 2022- Sawmill Hollow Family Farm introduced a new range of drinks laced with Aronia berries.