Research Methodology – Artificial Intelligence in Retail Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Artificial Intelligence in Retail Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Artificial Intelligence in Retail Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Adoption rate of AI technology in retail businesses.
- Annual spending on AI by retail companies.
- Number of retail businesses integrating AI technology.
- Changes in market value over the years.
- Geographical spread of AI in retail market.
- Future growth prospects and potential market expansion.
- Growth rate of AI in retail market compared to other sectors.
Key Market Indicators
- Value of AI in retail market.
- Growth rate of AI in retail.
- Market share by region.
- Market share by specific application of AI in retail (such as customer service, inventory management, etc).
- Market share by company.
- Market trends and consumer behavior in regard to AI in retail.
- Competitive landscape and key players in the market.
Growth Trends
- Increase in the number of retail businesses adopting AI technology.
- Rising investment in AI technology by retail companies.
- Increasing application of AI in various aspects of retail, such as customer service, logistics, and stock control.
- Emergence of AI-powered retail platforms and solutions.
- Increasing consumer preference for AI-enabled retail services.
- Technological advancements in AI and machine learning technology in retail.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Artificial Intelligence in Retail Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Artificial Intelligence in Retail Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights