The global artificial sweetener market size was valued at USD 2.33 billion in 2022. It is estimated to reach USD 3.29 billion by 2031, growing at a CAGR of 3.9% during the forecast period (2023–2031).
Artificial sweetener is a sugar alternative used to maintain blood sugar level. Moreover, it is widely used in processed food such as candies, jams, and baked goods food & beverages in both commercials and domestics cooking. Aspartame, sodium benzoate, and saccharin are some of the major artificial sweeteners available in the market; whereas aspartame is used as a table top artificial sweetener, which is around 200 times sweeter than ordinary sugar. It is specially used in low-calorie dessert, sugar-free chewing gum, cereal, and coffee.
|Market Size||USD 3.29 billion by 2031|
|Fastest Growing Market||Europe|
|Largest Market||North America|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends|
Global artificial sweetener market is witnessing a considerable growth owing to increasing awareness and growing health-conscious population, which are driving the demand for low calories sugar substitutes and sugar-free products. However, excessive usage of artificial calorie may give birth to various chronic diseases such as diabetes, obesity, hypertension, and metabolic syndrome as it can interrupt the ability to regulate blood sugar.
Geographically, the global artificial sweetener market is segmented into North America, Europe, Asia Pacific, and Latin America and the Middle East & Africa (LAMEA).
North America is expected to dominate the global artificial sweetener market in the coming years. The U.S. food and drug administration has approved the usage of acesulfame-k, neotame, cyclamate, and aspartame as per acceptable daily intake value. Though the prices of these products are high, consumers are willing to purchase these products.
Europe is expected as the fastest growing artificial sweetener market owing to the rising awareness about healthy food products among consumers, and stringent food safety regulations in the region. This leads to the growth of the artificial sweetener market. In the last few years, governments of Spain and Germany have successfully implemented various campaigns to improve the lifestyles by introducing innovative healthy products which can reduce obesity, cholesterol, and diabetes. This campaign is likely to boost the demand for artificial sweetener; contributing to the market growth.
Asia Pacific food and beverages artificial sweetener market is expected to emerge, Australia and New Zealand, followed by Japan and China with CAGR of over 5 % during the forecasted period. The primary reason for this is rising economies and increasing popularity of antioxidant-rich food which reduce the needs for additional ingredients to raising the level of antioxidant.
However, LAMEA has an emerging market for artificial sweetener due to the increase in usage of artificial sweeteners from countries such as Brazil, Argentina, and Chile. Additionally, due to the increasing food processing sector in Brazil is likely to drive the demand of artificial sweetener market and expecting a healthy growth during the forecast period 2018–2025.
The global artificial sweetener market is segmented by type, form, and application.
Depending on the type, the market is segmented into Aspartame, Acesulfame-K, Monosodium, Glutamate, Saccharin, Sodium Benzoate. Saccharin is the most preferable artificial sweetener, which is 200 to multiple times better than sugar. Moreover, Saccharin is used in particularly used by those who have restriction of caloric or carbohydrate intake, such as population suffering from overweight, obesity, and type 2 diabetes. Furthermore, most doctors prescribe the use of non-caloric sweetener such as saccharin in order to weight reduction.
On the basis of the form, the market is segmented into liquid, powder, solid, and others. The liquid form is expected to hold the major share of the market. The liquid form is majorly used for food products owing to its lighter and more pastel coloring for various product and easy to mix.
On the basis of the application, the market is segmented into processed foods, bakery & confectionery product, and Beverage.