Asia Pacific Bakery Ingredients Market

Market Overview

Bakery ingredients are the ingredients used in baked goods such as bread, cookies, and biscuits, rolls and pies, cakes and pastries, and so on. Increased healthy eating habits and a surge in demand for convenience foods are propelling the industry forward. Leading companies and multibillion-dollar organisations manufacture products to keep up with consumer trends and extend their operations to gain a larger portion of the market. Bakery ingredients are food additives that help baked goods keep their freshness, softness, and flavour while also prolonging shelf life and adding protein. These foods come in a variety of flavours and are thought to be the most fundamental source of sustenance for humans. Increased healthy eating and a rise in demand for convenient items are the main drivers of industry growth. Leading companies and multibillion-dollar organisations manufacture products to keep up with consumer trends and extend their operations to gain a larger portion of the market. Due to the growth of the frozen baked goods industry, the use of baking ingredients will rise during the projection period. Frozen bakery's expanding popularity is due to its convenience, quickness of preparation, ease of product availability, and low cost.

The Asia Pacific bakery ingredients market size is expected to reach a valuation of USD 5858.62 million by 2030, growing at a CAGR of 6.75% during the forecast period (2022–2030). The rising number of people who consume bakery products on a regular basis is driving the Asia Pacific bakery ingredients market. The region's urbanisation and growing economies are also driving the Asia Pacific market.

Market Dynamics

Industry Drivers

• The Emerging Asian Market's Culture and Lifestyle are Changing: Changes in lifestyle trends in Asia-Pacific countries such as India and China, which together account for more than 37% of the world population, increase demand for high-quality items and a comfortable lifestyle. As a result, there is a greater need for convenience meals, which propels the industry ahead. In addition, the expanding number of supermarkets, hypermarkets, and bakeries fuels demand for bread products. Rapid economic expansion, combined with people's demanding schedules, encourages them to utilise high-quality, healthful bakery products, which helps the business thrive.

• Increasing Health-Conscious Asian Population: As health awareness among Asian population is increasing, they are preferring health-oriented products and gluten free products. Gluten-free bakery goods are becoming more popular, which is driving up demand for gluten-free flour in the region. To meet consumer needs, companies are spending heavily in innovation-driven projects, with a particular focus on functional bread ingredients such as high fibre, fat replacer/substitute, fortified flour, and starches and hence the demand for the gluten free bakery ingredients is expected to increase during the forecasted period.

Industry Restraints

• Huge Diabetic Population in Asia: Over the last several decades, the number of people living with diabetes has increased in Asia, but there has been a major increase in the number of people living with diabetes — notably type 2 diabetes — in India and China. More than 60% of people with type 2 diabetes live in Asia, especially in China and India, and this could act as a stumbling block to the market's expansion in

Key Industry Opportunities

• Increasing Number of Bakeries and Supermarkets: The bakery industry, being one of the largest segments in Asia’s food processing sector, offers enormous prospects for expansion, innovation, and job creation. India is a vital participant internationally, as the second largest manufacturer of biscuits after the United States, and it is one of the most interesting locations for the baking sector, thanks to the entrepreneurial spirit of Indian enterprises and individuals. The number of bakeries and supermarkets in Asia Pacific has expanded significantly in recent years, particularly in countries like as India and China, which might create profitable prospects for market players.

Regional Analysis

By 2030, the Asia Pacific bakery ingredients market is estimated to be worth USD 5858.62 million, with a compound annual growth rate (CAGR) of 6.75% over the forecast period (2022–2030). The Asia Pacific market is being driven by an increase in the number of people who consume bakery items on a regular basis. The Asia Pacific Bakery Ingredients market is also being driven by the region's urbanisation and developing economy. The Asia-Pacific bakery ingredient market is being driven by an increase in demand for processed bakery products, as well as consumer awareness of clean label products and healthy ingredients.

Indian bakery ingredient industry is growing at a fast pace. Despite the fact that there are numerous large- and small-scale organised units that create both bread and biscuits, the majority of bakery items in India are produced by unorganised small family units. Bread, cake, and biscuits are no longer the only baked items available; additional bakery products are now available as well. Competition has increased as a result of the ventures of a few companies such as Britannia, Bisk farm, and Morish, among others. In addition, bakery café chains such as Barista, Café Coffee & Monginis, and others are proliferating in the Indian market. Muffins, puffs, and other savoury items are also becoming more popular, as younger people frequent independent bakeries for snacks.

China has a majority of the market share in 2019, with over 35%, which can be ascribed to people's higher living standards. The baking ingredient market is being propelled forward by the country's expanding economy. With the growing demand for clean-label ingredients in China, natural flavours and colours are becoming more popular in the region. In high heat, red cabbage is the most persistent anthocyanin colourant, giving cakes a lavender tint.

Segmental Analysis

In Asia Pacific, bakery ingredients are classified into three categories: type, application, and geography.

Enzymes, starch, fibre, colours, flavours, emulsifiers, antimicrobials, lipids, dry baking mix, and other bakery ingredients are available in the region. The market in the region is dominated by the dry baking mix sector.

Depending on how they're used in the food industry, dry baking mixes come in granular, powder, flake, and crystal forms. They're used to dress up meals to make them look more appealing. Among other things, they aid digestion, weight loss, metabolism, and blood pressure reduction. Demand for dry baking mixes has expanded in both developing and developed regions due to the popularity of ready-to-eat foods and the expansion of quick-service restaurants (QSRs) in both developed and developing countries. Consumers are spending more time exploring with various flavours, textures, and cuisines, which has increased demand for dry baking mixes.

Furthermore, the availability of dry baking mixes through online sales channels as well as modern trade outlets such as supermarkets, hypermarkets, and others has aided the rise of the bakery ingredients sector. Consumer demand for gluten-free bakery products such as cakes, pastries, bread, and muffins is moving the baking mix and enzyme business forward due to increased health concerns. The enzyme category is predicted to grow at the fastest CAGR over the projection period because enzymes are an excellent substitute for potassium bromate, which is banned in many countries in the region.

Furthermore, as a result of changing eating habits and a hectic lifestyle, there is a greater demand for readily available on-the-go food items. The availability of a variety of fast premix powders, for example, contributes greatly to market growth in the region by allowing people to make desserts at home quickly and easily without putting in a lot of effort. Furthermore, expanding population, urbanisation, and the introduction of low-cost healthy bakery alternatives all contribute to increased demand for baking mixes and enzyme products.

Bakery ingredients include bread, cookies and biscuits, rolls and pies, cakes and pastries, and more. The market was led by the bread application category. Bread is a common baked food item utilised in religious rites and secular culture all across the world, but especially in the Western world.

Bread has become a popular morning meal over time. It is, however, increasingly being utilised to manufacture artisan sweets. Bread consumption in the food industry is expanding as a result of rising disposable income, urbanisation, and changing customer preferences. Although white bread is still the most popular choice, health-conscious consumers are increasingly choosing brown and other nutritional breads.

Cookies and biscuits are the second-largest market. Cookies and biscuits are growing more popular, especially among children. Cookies and biscuits are in high demand due to continuous product development that improves the taste, texture, and health benefits of the food item. Manufacturers are emphasising fresh flavours and packaging to appeal to consumers. Cookies and biscuits, as well as other confectionery items such as chocolates, are also popular gift items. Low-calorie cookies and biscuits are also becoming more popular among health-conscious consumers, which is beneficial to the bakery ingredients industry.

Recent Developments

Kerry Group spent $20 million in India to build a new food ingredient manufacturing facility in Bangalore. Kerry Taste & Nutrition's worldwide and regional consumers would be served through Kerry's fast-growing retail and food service networks throughout the South West Asia region, thanks to the sophisticated, state-of-the-art 40,585 square metre plant, which is located 120 kilometres from Bangalore.