Athleisure Market Size, Share & Trends

Research Methodology – Athleisure Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Athleisure Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Athleisure Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share:

Current and projected consumer demand and consumption rates
Market penetration of different brand and their market shares
Changes in population and demographics
Review of the purchasing power of consumers in different regions
Current and future trends in fashion, sports and lifestyle industries
Analysis of product pricing and Revenue
Impact of new technologies on product development and sales

Key Market Indicators:

Yearly revenue growth rate of the athleisure industry
Current and forecasted market size
Average spending on athleisure wear per capita
Number of new entrants into the market and attrition rate
Consumer behavior indicators such as brand loyalty, purchasing frequency, brand preference
Industry supply chain efficiency

Growth Trends:

Increase in demand for health and wellness products and clothes
Expansion of the industry due to innovation and product diversification
Growth of e-commerce platforms and increased online sales
Increased demand for sustainable and eco-friendly athleisure wear
Trends towards personalised and customisable athleisure products
Shift towards high-performance fabrics and materials for athleisure products
Trends towards luxury athleisure wear and premium products

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Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Athleisure Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Athleisure Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: