Research Methodology – Athletic Equipment and Footwear Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Athletic Equipment and Footwear Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Athletic Equipment and Footwear Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Consumer base: The number of individuals participating in different sports or using gym equipment.
- Demand trends: Trends followed by consumers, preference towards specific athletic equipment or footwear.
- Product pricing: The economic value of athletic equipment and footwear should be considered for calculating market size.
- Distribution channels: The number of distribution channels including online and offline stores selling athletic equipment and footwear.
- Market competition: The number of competitors in the market along with their market share.
- Government regulations: Local or international regulations influencing the market.
- Technological innovations: Advancements and innovations in sports technology.
Key Market Indicators:
- Consumer spending on athletic equipment and footwear.
- Sales data of the athletic equipment and footwear manufacturers.
- Changes in the global and regional trends in the sports industry.
- Popularity of different sports at regional, national and international levels.
- Growth rate of new product introductions or innovations in the market.
- Growth in sports participation rates.
- Changes in consumer lifestyle and rising awareness about physical health.
Growth Trends:
- Rising consumer awareness regarding health and fitness.
- Increasing participation in sports activities.
- Innovation and technological advancements in athletic equipment and footwear.
- The trend of personalized and custom-made athletic equipment and footwear.
- Emerging online sales and e-commerce platforms for athletic equipment and footwear.
- Increasing disposable income in developing countries.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Athletic Equipment and Footwear Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Athletic Equipment and Footwear Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
