The global ATM managed services market size was valued at USD 6.96 billion in 2021 and is estimated to reach an expected value of USD 12.48 billion by 2030, registering a CAGR of 6.7% during the forecast period (2022 – 2030). Operations and management of the ATM network, deposit collection and delivery, ATM replenishment and currency management, anti-skimming monitoring, and other services are examples of ATM-managed services. Additionally, by taking responsibility for ATMs, these managed services providers assist banks, financial institutions, and other commercial entities in improving user experiences, maximizing operational efficiency and profitability, concentrating on profitable tasks, attracting new clients, and other things. Additionally, ATM service providers offer various options for choosing services, including selecting individual services or completely outsourcing the ownership, management, and operation of ATM programs.
For many banks, financial institutions, and others, the easy availability of complex services like money transfers between accounts, checks to clear, and bill transfers at ATM devices boost revenue growth. Thus, to provide convenience & efficient services and reduce operational costs, an increase in deployment & implementation of technologies in the ATMs are driving the market growth.
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Increase in Demand for ATM
The demand for ATMs is increased by the standalone feature of continuous availability of transactional services offered by banks across numerous locations. With technological advancements in the banking and financial sectors, ATMs are evolving from straightforward cash dispensers into richer, more personalized communication channels. Implementing more integrated and value-added services have aided in achieving customer loyalty. Furthermore, financial institutions help banks increase revenue by making complex services like bill payments, money transfers between accounts, and check clearance easily accessible at ATMs. As a result, it is anticipated that an increase in the deployment of automated teller machines will result in significant financial growth.
The Facility of Wireless Communication in Smart ATMs
To reduce the risk of ATM frauds such as card skimming and card trapping, smart ATMs have been introduced, which can easily communicate with customers' smartphones through near-field communication (NFC) technology. NFC technology transfers data wirelessly between ATM and mobile app by generating code that consumers use to unlock their bank accounts, then withdraw money from an ATM with the tap of a mobile device. Technological advancements have reduced the burden of carrying ATM cards with smart ATMs. Thus, smartphone apps help to secure financial transactions, which supports the ATM market growth. Furthermore, the integration of advanced security features such as voice recognition, EMV adoption, and biometrics provides an additional advantage in securing customers' financial transactions. This factor has significantly increased the adoption of smart ATMs, which has consequently fueled the growth of the ATM market.
The Emergence of Online Banking Services
The banking sector plays a crucial role in a country’s economy. However, emerging technologies such as blockchain, AI, and cybersecurity in banking have enabled automation. It has provided more convenience in terms of transactions & other banking activities, which has led to a shift in preference from banking via ATMs to e-banking. This factor acts as a significant hindrance to the global market. Furthermore, e-banking enables customers to process a range of financial transactions, manage their accounts, and pay bills from one place at any time through the internet, which has resulted in a reduction in the number of ATMs globally, thus limiting the use of ATM services. All these factors have collectively restrained the growth of the global market.
Integration of New Technologies
One crucial element that significantly contributes to the expansion of the ATM market is contactless transactions. For instance, new technologies like NFC, contactless payments with QR codes, and pre-staged mobile transactions, which are gaining more traction in the ATM market, are made possible by Apple Pay and Android Pay. Owing to the integration of these new technologies, a range of end users are adopting advanced ATMs to improve personalization, modernize customer ID & authentication, and maximize the performance of ATMs & self-service channels. Moreover, introducing new services such as mobile cash withdrawals with a QR code on smartphones has enabled bank customers to experience superior usability, which is expected to create ample opportunities for the ATM market during the forecast period.
The global ATM managed services market is segmented by service type, ATM locations, and region.
By Service Type, the global ATM managed services market is segmented into ATM replenishment & currency management, network management, security management, incident management, and others. The ATM replenishment & currency management segment was the highest contributor to the market and is estimated to grow at a CAGR of 5.6% during the forecast period. ATM replacement & currency management is a type of service which includes removal of jammed notes, replacement of receipt paper, collection of captured cards & journal rolls, installation of ATM screen software, and others. These services are primarily & commonly provided by the key players, as massive replenishment & currency management in the ATMs occurs mainly by banks and financial institutions. Upsurge in the installation of ATMs at worksite, onsite, and offsite is a critical factor that drives the growth of the global ATM managed services market. Moreover, the rise in advanced ATM monitoring tools, live track of cash status, and direct access to currency management accountability are some factors driving the market growth.
The network management segment is the second largest. ATM network management services help maintain a better ATM network and provide configuration setup, enhancing the profitability of ATM networks in the market. Network management is a prominent service preferred by large banks, multinational firms, and others. Due to different locations & isolated distances, managing ATM networks becomes a crucial factor, and thus ATM managed service providers include customized solutions for network management services. Increased ATM setups and a rise in demand for ATM services, irrespective of location, are some significant trends in network management services. However, delivering reliable and wide-reaching ATM network services tends to become a complex & time-consuming process. This provides lucrative opportunities for ATM-managed service providers to upgrade their product offerings and implement advanced technologies for ATM network management services in the upcoming years.
Based on ATM locations, the global ATM managed services market is segmented into Onsite ATMs, Offsite ATMs, Worksite ATMs, and Mobile ATMs. The offsite ATM segment was the highest contributor to the market and is estimated to grow at a CAGR of 7% during the forecast period. Offsite ATMs are standalone ATMs installed in areas with large customer footfall compared to bank premises. These ATMs are leased or owned by the banks or rented by third-party vendors. In addition, they facilitate round-the-clock financial transactions at the convenience of customers, significantly contributing to the global market's growth. Upsurge in the deployment of offsite ATMs has reduced the hurdles faced by consumers during cash withdrawals and other financial transactions. These ATMs ensure round-the-clock service, which offers convenience to customers by avoiding long queues for cash transactions, such as deposits, withdrawals, and transfers. Currently, public and private sector banks provide offsite ATMs to increase their service network across various locations. In addition, to expand their customer base and retain their existing customers, these banks are increasingly deploying offsite ATMs across the globe, which is a crucial factor for the market's growth. Globally, the deployment rate of offsite ATMs is more than that of onsite ATMs.
The Onsite ATMs segment is the second largest. Onsite ATMs are set up on the bank premises and are mostly preferred by consumers to avoid long queues and save time. The market for onsite ATMs experienced significant growth in recent years, owing to its ease of access, convenience in cash withdrawal, and time-saving during transactions. ATMs can reduce dependency on banks for cash deposits, transfers, and withdrawals. These machines reduce the probability of causing errors, thus ensuring smooth financial transactions. These are the significant factors driving the adoption of onsite ATMs across the globe. In addition, several rural areas have no access to other types of ATMs. Hence. Public and private sector banks exhibit significant opportunities to start their bank branch with onsite ATM services, thus creating ample opportunities for the onsite ATM market.
Region-wise, the global ATM managed services market is analyzed across North America, Asia-Pacific, Europe, and LAMEA.
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Asia-Pacific was the highest revenue contributor and is estimated to grow at a CAGR of 7.5%. Asia-Pacific is expected to witness a high growth rate in the upcoming years, as several financial institutions are shifting their preference toward ATMs to reduce costs, increase revenue, foster more customer loyalty, and help customers to interact with bank staff. Economic development and the rise in disposable income, majorly in urban areas, and the paradigm shift from class banking to mass banking are the key drivers of the ATM market in India. Banks have targeted these areas for higher revenue generation as a large population base resides in urban areas. However, in the last few years, banks have changed their strategy and are focusing on rural areas to increase penetration by providing services through ATM cards. Recently, the Reserve Bank of India has permitted nonbank entities to set up ATMs under the white label ATMs category, which is expected to drive the number of white label ATMs in the country, thereby boosting the market growth in Asia-Pacific.
North America is the second largest region. It is estimated to reach an expected value of USD 23500 million by 2030, registering a CAGR of 4.8%. The Rise in demand for automated systems, security for online & physical transactions, and an increase in focus on avoiding long queues in banks for various activities such as deposits & transfers encourage the deployment of ATMs across multiple countries. Financial institutions, ATM manufacturers, and banks have started deploying biometric devices, voice recognition systems, and anti-skimming methods to minimize the risk of fraud, which have fueled the adoption of advanced ATMs. Moreover, the increase in the trend of adding new financial services is creating a conducive environment for the growth of the ATM market in Mexico. Furthermore, banks and financial institutions are focusing on enhancing their presence by expanding ATM networks. However, the increase in operating costs of ATMs is creating adverse situations for the growth of the ATM market in the U.S. Conversely, in the current scenario, ATM manufacturers are focusing on integrating new services such as mobile payments, funds transfer from one account to another, cash deposit, and bill payments in ATMs to gain a competitive edge in the market, which is anticipated to offer remunerative opportunities for the expansion of the market in North America.
Europe is the third largest region. The surge in penetration of digital electronic devices, the increase in the trend of cashless payments, and the development of the e-commerce sector act as significant challenges for the ATM market and have created several hurdles to the cash infrastructure in Europe. However, to overcome these challenges, European banks have been focusing on introducing advanced features in existing ATMs to decrease the costs of operations, driving the adoption of advanced ATMs in the region. In Europe, France and the UK have witnessed stagnancy in the past few years due to continuous changes in the regulatory requirement, leading to a cost rise. However, France has been exhibiting growth in ATM installations in unconventional areas recently to provide convenient services to customers. Most ATMs are installed at post offices to avoid long queues for financial transactions, thereby driving the adoption of the offsite ATMs in the region.
The key players profiled in the global ATM managed services market analysis are