ATV-UTV Tire Market Size, Share & Trends Analysis Report By Type (Racing Tires, Sand Tires, Mud Tires, All Terrain Tires), By Applications (All Terrain Vehicle (ATV), Utility Terrain Vehicle (UTV)), By Industry Vertical (Agriculture, Military, Mountaineering, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Market Overview

The global ATV-UTV tire market size was worth USD 510.12 million in 2022. It is projected to reach USD 962.23 million by 2031, growing at a CAGR of 7.31% during the forecast period (2023-2031). The implementation of government laws pertaining to ATVs and UTVs is expected to stimulate industry expansion.

ATV-UTV tires are specifically engineered to function optimally and efficiently in unique environments, such as mountainous terrains and military applications. ATV-UTV tires are affixed circumferentially to the wheel's rim to facilitate the transmission of the vehicle's weight from the axle to the ground surface. The tires comprise high-performance rubber compounds incorporating several components, including treads, joint-less cap piles, beads, and additional materials such as synthetic rubber, carbon black, and fabric. These constituents play a crucial role in facilitating the efficient operation of vehicles.

In addition to ensuring the protection of the wheel rim, the primary purpose of tires is to provide a tractive force that facilitates the interaction between the vehicle and the road surface. Due to its rubber composition, the product additionally provides a pliable cushioning mechanism that mitigates the impact of vibrations and absorbs any strain exerted on the vehicle.

Market Dynamics

Global ATV-UTV Tire Market Drivers

Rising Trend of Adventure Sports and Recreational Activities

Tourists are attracted to ATV and UTV trails and related recreational activities. Many tourism councils are introducing ATV and UTV-related activities by building tracks for these vehicles to attract and retain visitors. For instance, the UTV takeover in Coos Bay is an event at Box Car Hill Campground just outside of Coos Bay. This event has gained remarkable popularity as anyone capable of driving UTVs can participate in the race. Therefore, the increase in the trend of such adventure sports attracts tourists, which propels the growth of the ATV-UTV tire market.

Adoption of ATVs and UTVs in Military Activities and Government Rules

ATVs and UTVs are in greater demand due to military uses, including troop transportation and off-road driving in challenging terrain. For example, the U.S. Army has required ATVs to have quick troop transportation capabilities, be nimble, carry nine fully armed soldiers, and have a minimum speed of 55 mph. These demands have a favorable effect on the market for ATV-UTV tires. Therefore, a surge in military personnel's desire for ATVs and UTVs is anticipated to propel market expansion over the forecast period.

New rules and regulations are being enacted worldwide to make it lawful to drive ATVs and UTVs on public highways, which was previously forbidden for safety concerns. For instance, in the United States, the Sauk County Board repealed and updated the 2013 ATV and UTV vehicle ordinance. Along with new rules for riders, it also includes procedures to open ATV and UTV routes along country highways. In addition, the U.S. Board of Commissioners passed an ordinance to allow driving ATVs and UTVs on Shiawassee County roads with some restrictions. Thus, supporting government regulations for ATVs and UTVs will drive market growth.

Global ATV-UTV Tire Market Restraint

Growth in the Retreading Tires Market

Manufacturers are making substantial expenditures in the retreading tire sector. This phenomenon facilitates the expansion of the market. The process of retreading involves the replacement of the tread of tires that have become worn. Reusing tires significantly reduces expenses related to both tire and material prices compared to the production of new tires. In addition, the process of retreading tires has a direct impact on reducing the aftermarket cost of original equipment manufacturers (OEMs). The expansion of the retreading tire market can be ascribed to various factors, including the availability of more affordable tire brands and the adverse road conditions leading to discomfort. The retreading tire business poses a significant threat to the ATV-UTV tire market.

Global ATV-UTV Tire Market Opportunities

Projected Rise in the Automobile Sector

The global automotive landscape is undergoing a fast transformation as a result of the process of globalization. Therefore, there is a notable escalation in the demand for vehicles across various segments in every nation. Hence, there exists a worldwide proliferation of the automotive industry. For instance, it is expected that Pakistan's automotive industry will progressively adopt electric vehicles to maintain environmental cleanliness and safety and to coincide with global trends. This particular factor serves as a catalyst for the expansion of the ATV-UTV tire market.

Regional Analysis

Region-wise, the global ATV-UTV tire market is segmented into North America, Europe, Asia-Pacific, and LAMEA. 

North America Dominates the Global Market

North America is the most significant global ATV-UTV tire market shareholder and is estimated to exhibit a CAGR of 6.21% during the forecast period. The market in this region has experienced expansion due to the introduction of a variety of ATV-UTV tires by several companies, including Carlisle. Moreover, a diverse range of companies operating within the Canadian market have introduced distinct tire models specifically designed for all-terrain vehicles and utility terrain vehicles in the local area. This trend can be explained by the rising acceptance of extreme sports among the general public.

Asia-Pacific is estimated to exhibit a CAGR of 8.81% during the forecast period. Japanese automotive manufacturers are introducing off-road vehicles to establish a presence and compete within the all-terrain vehicle (ATV) and utility task vehicle (UTV) industries. To illustrate, Toyo Tires, a company headquartered in Japan, introduced a range of goods specifically designed for All-Terrain Vehicles (ATV) and Utility Task Vehicles (UTV), thereby contributing to the expansion of the market in the respective region. Similarly, prominent defense industry enterprises are currently introducing updated iterations of all-terrain vehicles (ATVs) specifically designed for employment by defense forces. This development is expected to significantly drive the expansion of the market.

In Europe, ATV and UTV manufacturers are introducing new lines of vehicles with advanced technologies, such as higher horsepower and greater torque, in the country. These continuous developments have increased demand for ATV-UTV tires, further supplementing the market's growth. Similarly, top companies, such as Michelin, which operates in France, have developed and introduced various products that propel the growth of the ATV-UTV tire market within the region. For instance, Michelin introduced an airless tire designed for UTVs, specially designed for military operations.

Segmental Analysis

The global ATV-UTV tire market is segmented on the basis of type, application, and industry vertical.

By type, the global market is categorized into racing tires, sand tires, mud tires, and all-terrain tires. 

The all-terrain tires segment dominates the global market and is estimated to register a CAGR of 7.71% during the forecast period. The all-terrain tires for ATV-UTV are designed to operate efficiently in various terrains. They act well on soft-packed trails, water, and light mud. They have tread patterns that vary from other tires but are usually fairly aggressive. The all-terrain tires are designed to work effectively in all conditions, which is expected to boost the all-terrain tires. With the rise in demand for better and more efficient ATVs and UTVs, the ATV-UTV tire market is supplemented, leading to the market's growth.

Mud tires used in ATV-UTV vehicles are designed to be self-cleaning, which means these tires push the mud out and away from the contact path of the tire. The mud tires used in ATV-UTVs are designed in a bidirectional tread pattern to provide efficient self-cleaning and a better grip in mud. The increased trend for mud biking in different parts of the globe leads to the increased demand for ATVs and UTVs. This increased demand for such vehicles fuels the growth of the ATV-UTV tire market globally.

By application, the global market is categorized into all-terrain vehicles (ATV) and utility terrain vehicles (UTV).

The utility terrain vehicle (UTV) segment owns the highest ATV-UTV tire market share and is predicted to exhibit a CAGR of 6.61% during the forecast period. Utility terrain vehicles (UTVs) are a category of off-road vehicles specifically engineered to carry out certain activities with greater efficiency compared to conventional passenger vehicles. These vehicles possess a diverse range of applications, including but not limited to agricultural activities, material transportation and management, recreational hunting, and traversing mountainous terrains.

By industry vertical, the global market is categorized into agriculture, military, mountaineering, and others.

The mountaineering segment dominates the global market and is predicted to exhibit a CAGR of 5.8% during the forecast period. The introduction of mountain sport, along with advanced and high-performance ATV-UTV bikes, led to the growth of the ATV-UTV tire market globally. The increased mountaineering trend in hilly regions of the U.S., Russia, and various other regions has increased the demand for efficient and high-performance ATVs and UTVs, which eventually require efficient treaded tires to maintain grip while driving. The rise in mountaineering sports among youngsters has increased demand for ATVs and UTVs, which eventually supplements the growth of the market globally.

ATVs and UTVs have a wide range of applications in the military sector due to their ability to travel to almost any place where traditional vehicles cannot. ATV and UTV manufacturing giants are building these vehicles, ideal for military use with added features to destroy enemy surveillance tools. For instance, in September 2017, Polaris, a leading manufacturer of ATVs and UTVs, built Raytheon, a military-grade ATV equipped with a laser weapon that destroys enemy drones out of the sky. Moreover, the production of military-grade ATVs and UTVs ideal for battlefields boosts the adoption of ATVs and UTVs in the military.

Recent Developments

• June 2023- SimpleTire, a prominent online tire retailer headquartered in Philadelphia and affiliated with the Dealer Tire Family of Companies, collaborated with Sonsio Vehicle Protection, a renowned vehicle protection provider based in Arvada, Colorado. This partnership aims to introduce a novel initiative that seeks to improve the tire replacement process for numerous ATV/UTV drivers across the United States.