Home > Technology > Global Audience Analytics Market Size | Growth Report [2023-2031]
Straits Research

Audience Analytics Market

Audience Analytics Market: Information by Component (Solution and Services), Organization (SME and Large Enterprises), Application, End User and Regional Outlook - forecast till 2026

Table of Content Download Sample

Market Overview

Global audience analytics market was valued at USD 3.1 billion in 2017 and expected to grow at a CAGR of 6.9% during the forecast period (2019–2026).

Audience analytics offers deeper understanding of current potential customers to improve marketing strategy, customer experience, and brand perception. In recent years, rising trend on analyzing social media and internet search engines utilization focusing to study and examine behavior of people by different social activities is expected to be the major factor to drive the audience analytics market during the forecast period 2019–2026. It provides better opportunity to understand customer demands through open management of product and resources. This new advent of technology inclined with business allows data sharing in systematic and efficient manner providing a positive stretch towards the growth of audience analytics market. Prolific increase in the adoption of advanced technologies such as cloud, analytical and decision-making tools, etc. is expected to foster the market growth.

Market Snapshot

market snapshot
Base Year
: 2017
Study Period
: 2016-2026
CAGR
: 6.9 %
Fastest Growing Market
: Europe
Largest Market
: North America
Market Size
: 3.1
Get more information on this report Download Sample Report

Market Dynamics

Prolific rise in accessing of social media platforms such as Twitter, Facebook, Instagram and several others is one of the most prominent factors driving the growth of audience analytics market.  This is attributed to social media contributing to a vast and readily accessible form of Big Data which would require analytics in order to provide qualitative and quantitative analytical data for further operational processes. In 2017, Facebook recorded its mobile ads are gaining popularity such that its platform started to run out of space for them.

Growing engagement on digital platform and increasing initiatives towards the development of smart cities results to drive the demand for audience analytics solutions and services between enterprises. Additionally, rising focus on competitive intelligence and increasing requirement to improve customer experience is expected to be major factor to drive the audience analytics market during the forecast period 2019-2026. Additionally, the rising demand for mobile devices, computers, and media streaming devices is increasing the audience analytics market growth. Audience analytics is projected to expand over the forecast years as social media provides better impetus to understand customer behavior. Moreover, increasing advent of social media has created a positive space for data mining resulting to influence the audience analytics market. Furthermore, social media data sources with Google trends are aiming to optimize the performance of the audience analytics framework which is further expected to boost the demand for audience analytics market.

Segmental Analysis

The Global Audience analytics market is segmented by component, organization, application, end user and region.

On the basis of Component, the global audience analytics is bifurcated into solution and services. component segment is expected to witness significant growth in audience analytics market owing to increasing demand for audience analytics solution and services among enterprises. This is attributed to audience analytics becoming an integral part of business processes. Additionally, it is expected to be driven by various factors such as rising focus on competitive intelligence, growing user engagement on digital platform and the need to improve the audience experience.

By organization, the global audience analytics is segmented into SMEs and Large Enterprise. Rapid adoption of advanced and cloud-based technologies for providing better CRM solutions would throw positive impact in the growth of the market in this segment. For instance, recently Oracle introduced a product called CX Audience which will provide solution for large scale audience segmentation and analytics. Additionally, rise in adoption of IoT devices and growing demand for data analytics among SMEs are expected to fuel the audience analytics market. Moreover, most of the SMEs and large enterprises are making a shift to adapt cloud-based technology to have a positive effect on their entire business.

Based on application, the global audience analytics is segregated into customer experience management, sales and marketing management, and competitive intelligence. Application segment is expected to witness substantial growth in audience analytics market owing to solutions offered by competitive intelligence for improved decision making among enterprises analyzing useful information about competitor business.

By end user, the global audience analytics is segmented into media & entertainment, IT & telecom, government organizations, and others. Business are engaging with the customers through various social media platforms, associating its products with e-commerce sites and gaining insights into customer behavior; which is driving the demand for the retail sector in audience analytics market.

Higher adoption of analytical tools by SMEs and online retailers for predictive analysis assists companies in segmenting products and services thereby results to drive the audience analytics market in this segment.

Regional Analysis

Geographically, the audience analytics market is segmented to North America, Europe, Asia Pacific, and Latin America, Middle East and Africa (LAMEA).

In North America, social media being one of the prominent means of communication is expected to witness significant growth in audience analytics market. On account of adoption of advanced data analytics solutions and increasing popularity of social media in the region is likely to propel the market growth. Furthermore, increase in the number of internet users in this region drives the growth of the market.

Europe is expected to maintain its dominance in the forecast period due to factors such as increasing penetration of mobile devices and social media in the region which has emerged as significant factor impacting the growth of audience analytics market.

Asia Pacific is expected to witness dynamic growth owing to the factor of increasing technological advancement and widely growing opportunities across different segments of audience analytics market. Moreover, rapid increase in social media users in the region is to further increase the market growth.

LAMEA is expected to witness considerable growth in audience analytics market during the forecast period owing to less access to social media platforms in the region. However, growing technology expenditures demand for cost effective and user-friendly analytical software solutions are expected to boost the demand for audience analytics market in this region.

Audience Analytics Market Regional Analysis
Regional Growth Insights Download Free Sample

Top Key Players of Audience Analytics Market

  1. Adobe (U.S.)
  2. Oracle (U.S.)
  3. International Business Machines Corporation (U.S.)
  4. Google (U.S.)
  5. Unifi Software (U.S.)
  6. SAS (U.S.)
  7. Akamai (U.S.)
  8. Cxense (Norway)
  9. NetBase Solutions (U.S.)
  10. Cadreon (U.S.)
  11. Socialbakers (Czech Republic)
  12. Crimson Hexagon (U.S.).

Report Scope

Report Metric Details
CAGR 6.9%
Forecast Period 2023-2031
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered
  1. By Component
    1. Service
    2. Solution
  2. By Organization
    1. Small and Medium Enterprises (SMEs)
    2. Large Enterprise
  3. By Application
    1. Customer Experience Management
    2. Sales and Marketing Management
    3. Competitive Intelligence
  4. By End user
    1. Media & Entertainment
    2. IT & Telecom
    3. Government Organizations
    4. Others
Geographies Covered
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • LATAM

Audience Analytics Market Segmentation

By Component

  • Service
  • Solution

By Organization

  • Small and Medium Enterprises (SMEs)
  • Large Enterprise

By Application

  • Customer Experience Management
  • Sales and Marketing Management
  • Competitive Intelligence

By End user

  • Media & Entertainment
  • IT & Telecom
  • Government Organizations
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

Frequently Asked Questions (FAQs)

What is the growth rate for the Audience Analytics Market?
Audience Analytics Market size will grow at approx. CAGR of 6.9% during the forecast period.
Some of the top industry players in Audience Analytics Market are, Adobe (U.S.), Oracle (U.S.), International Business Machines Corporation (U.S.), Google (U.S.), Unifi Software (U.S.), SAS (U.S.), Akamai (U.S.), Cxense (Norway), NetBase Solutions (U.S.), Cadreon (U.S.), Socialbakers (Czech Republic), Crimson Hexagon (U.S.)., etc.
North America has been dominating the Audience Analytics Market, accounting for the largest share of the market.
The Europe region has experienced the highest growth rate in the Audience Analytics Market.
The global Audience Analytics Market report is segmented as follows: By Component, By Organization, By Application, By End user
Price Starts From
USD 995

Purchase Benefits

  • Eligible for a free updated report next year
  • Completely customizable scope
  • 30% discount on your next purchase
  • Dedicated account manager
  • Query resolution within 24 hours
  • Permission to print the report
Want to learn more about recent trends and data ?
They Already Trust Us :
Sony
Samsung Electronics
Qualcomm
Google
Fiserv
LGE
Panasonic
Amazon
Need Assistance?
+1 646 905 0080 (U.S.)
+44 203 695 0070 (U.K.)
sales@straitsresearch.com

Report Benefits

  • Develop business strategies by understanding the trends shaping and driving the Market.
  • Drive revenues by understanding the key trends, innovative products and technologies, market segments, and companies likely to impact the Market in the future.
  • Formulate effective sales and marketing strategies by understanding the competitive landscape and by analysing the company share of market leaders.
  • Identify emerging players with potentially strong product portfolios and create effective counter-strategies to gain a competitive advantage.
  • Track sales in the global and country-specific Market.
  • Organize your sales and marketing efforts by identifying the market categories and segments that present maximum opportunities for consolidations, investments and strategic partnerships.
Report Snapshot
Looking For Custom Report ?
Check Our License Options :

As featured on :

clients
Trusted by Fortune 500
Over 30000+ subscribers