Automotive eCall Market Size & Outlook, 2026-2034

Automotive eCall Market Overview

The global automotive eCall market size is estimated at USD 2,987.8 million in 2025 and is projected to reach USD 7,785.2 million by 2034, growing at a CAGR of 10.9% during the forecast period. The growth is driven by enforcement of government mandates, such as the EU regulation requiring eCall in all new vehicles, which set a global benchmark for adoption. Further, ongoing governmental initiatives to expand interoperability and safety infrastructure are further accelerating market penetration and building consumer trust.

Key Market Trends & Insights

• Europe held a dominant share of the market, accounting for 37.1% share in 2025.
• The Asia Pacific region grew at the fastest pace, with a CAGR of 12.2%.
• Based on type, the Automatic eCall System segment held the highest market share of 61.4% in 2025.
• On the basis of installation mode, the Standard eCall (Factory-Installed) segment was expected to register the fastest CAGR growth of 11.8%.
• Based on vehicle type, the Passenger Cars segment dominated the market in 2025.
• Based on region, the Asia Pacific region was expected to register the fastest CAGR during the forecast period.
• Europe dominates the Automotive eCall market, valued at USD 1,041.2 million in 2024 and reaching USD 1,108.7 million in 2025.

Table: Germany Automotive eCall Market Size (USD Million)

Source: Straits Research

Market Size & Forecast

• 2025 Market Size: USD 2,987.8 million
• 2034 Projected Market Size: USD 7,785.2 million
• CAGR (2026-2034): 10.9%
• Dominating Region: Europe
• Fastest-Growing Region: Asia-Pacific

The global market is expanding due to mounting safety regulations and customer interest in in-car emergency systems driving adoption. Heightened road accident response efficiency awareness and regulatory requirements for eCall in various regions have increased the roll-out of these systems. Moreover, high adoption of connected car technologies and telematics solutions is leading to the faster fitting of eCall in passenger and commercial vehicles. Greater cooperation among tech vendors and auto manufacturers and ongoing developments in AI-based emergency response features are also propelling market growth.

Latest Market Trends

Transition from Isolated Vehicle Safety to Integrated Emergency Response

The Automotive eCall market is moving away from stand-alone safety features towards integrated, connected emergency response systems. Previous generations of cars lacked standardized emergency communications, with slow response times in the event of an emergency. Currently, eCall systems enable the automatic transmission of accident data to emergency responders, reducing response time significantly and potentially saving lives. This move reflects a great leap in auto safety standards.

Exponential Rise in eCall-Fitted Cars

One of the notable shifts that have been experienced with regard to vehicle safety has been the widespread fitment of eCall systems. The rollout was incremental at the start but there has been an exponential rise in eCall-fitted cars in the recent years, the European Commission noted that over 90% of new cars sold in the EU had eCall systems installed, as against 50% by 2020. Such rapid adoption shows a growing emphasis on road safety and success of regulatory mandates in accelerating technology penetration.

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Market Drivers

Increasing consumers requirements for integrated vehicle safety systems

Consumer preference is moving more and more towards vehicles with full, integrated safety features as a standard offering, which is becoming a driving force for the automotive eCall market. Once considered a premium luxury, sophisticated safety systems are now a key purchasing consideration. In 2023 European consumer survey conducted by the European Automotive Manufacturers Association (ACEA) found that 78% of European consumers purchasing a new car considered integrated safety features, such as automatic crash response, as a "decisive" or "very important" factor in their purchasing decision. This fundamental change in purchasing behavior is driving a significant, demand-side momentum toward the adoption of eCall systems, sharply propelling their market penetration above regulatory requirements.

Increased uptake of insurance incentives that relate to eCall systems

Insurers are now offering cheaper premiums and more comprehensive cover for cars fitted with eCall technology, appreciating its potential to reduce response times to accidents and prevent damage. This is encouraging consumers and fleet operators alike to place more importance on eCall-equipped vehicles, pushing wider adoption in new and established car classes. In 2024, a number of large European insurers, such as Allianz and AXA, announced reductions in premiums of as much as 7% for eCall-equipped policyholders, reflecting the developing trend of market-led take-up independent of regulatory demands.

Market Restraint

Uncoordinated regulatory systems and infrastructure shortages hinder global deployment

One of the biggest challenges to the automotive eCall market is the nonexistence of a harmonized global regulatory standard and related emergency response infrastructure. In contrast with standardized safety features, the operational efficacy of eCall relies on a nation's individual telecommunications protocols, data privacy regulations, and the preparedness of its Public Safety Answering Points (PSAPs). This renders a tangled web of requirements for automakers and fails to provide reliable service in most markets, eroding consumer trust and system performance.This imbalance between car technology and roadside-level emergency services produces a vital performance gap, hindering compulsory take-up in fresh markets and constraining the apparent benefit of the feature to consumers in areas lacking comprehensive supporting infrastructure.

Market Opportunity

Expansion into proactive safety and value-added services

A major potential in the automotive eCall market is to develop the technology from a passive crash-response system to a platform for proactive safety and subscriber services. By taking advantage of the already embedded connectivity and sensor information, there is a significant potential for preventing accidents, improving vehicle ownership, and generating new, recurring business opportunities for automakers and service providers.

This strategic growth not only enhances driver safety and brand loyalty but also creates massive new monetization opportunities. Combining eCall with premium connected services is building a huge opportunity to turn a regulatory mandate into a tremendous profit driver for the auto industry.

Regional Analysis

Europe led the market in 2025 with a 37.1% market share, Straits Research says. Its lead is a direct result of the obligatory eCall rule (EU 2015/758) for all new car models, making it a single regional standard. Additionally, the region enjoys a completely evolved and interoperable public safety answering point (PSAP) infrastructure, which guarantees emergency calls reception and processing in an efficient manner. Furthermore, strong consumer awareness and the incorporation of eCall as an integral aspect of vehicle safety ratings, including those by Euro NCAP, have made it a standard safety feature. These aspects are contributing together to the sustained penetration and growth of the automotive eCall market in European nations.

The growth of the Germany market is fueled by its dominance in car production and strict compliance with safety standards. As reported by the German Federal Motor Transport Authority (KBA), more than 96% of newly registered passenger cars in Germany during 2024 were fitted with a compliant eCall system. Such a high rate of adoption among local manufacturers such as Volkswagen, BMW, and Mercedes-Benz guarantees market leadership and increased consumer trust in the technology, which propels the nation's market growth.

Asia Pacific Market Insights

Asia Pacific is the region with the highest growth rate of 12.2% over 2026-2034, driven by nations like India and Australia that are introducing new car safety standards that promote eCall usage, while Japan and South Korea are progressing through robust telematics and connected car ecosystems. These policies at the regional level, along with growing automotive manufacturing and expanding consumer awareness for safety, are also boosting the adoption of eCall systems in the Asia Pacific region.

India's automotive eCall market is still in its early stages but is on the verge of growth after the government launched the Bharat New Car Assessment Program (BNCAP). For instance, a technical bulletin released by the Indian Automotive Research Association (ARAI) in 2024 noted that one of the major emphases of BNCAP is the implementation of emergency call systems to enhance post-crash response. This regulatory push, in addition to increasing installations in the premium vehicle segments, puts India at an emerging position in the global automotive eCall market.

North America Market Insights

North America is proving to be a high-growth market with considerable market value due to the need for sophisticated safety features among consumers and voluntary implementation by manufacturers even without a federal mandate. The United States and Canada are making progress toward eCall integration through activities such as the proposed 5G-based Next Generation 911 (NG911) system to manage digital information from automobiles. These local developments, together with insurance market incentives for vehicles with sophisticated safety systems, are yet further driving the take-up of eCall services in North America.

The United States automobile eCall market is growing quickly through manufacturer-driven initiatives and competitive feature offerings. As an example, General Motors reported that its "Connected Services" platform, which is based on eCall capability, had more than 1 million paid customers in North America by early 2024. The U.S. Department of Transportation has also listed automatic crash notification among its recommended advanced safety features, demonstrating a regulatory stimulus that identifies the U.S. as a key growth market in the global auto eCall environment.

Latin America Market Insights

Latin America is witnessing steady market growth, led by the rise of the economy and rising interest in vehicle safety standards in prominent nations. Brazil and Mexico are experiencing early adoption in their premium vehicle classes, while regional authorities are investigating the viability of a common emergency response procedure. The increased presence of international auto manufacturers and their approach to providing similar safety features on global platforms are the main drivers introducing and gradually speeding up eCall adoption in Latin America.

The Brazil market has a unique challenge that points to its growth opportunity: infrastructure preparedness. In a May 2024 industry newsletter, the Brazilian Association of Automotive Engineers (AEA) estimated that fewer than 15% of the nation's emergency call centers are yet ready to handle sophisticated eCall data. This lack of parity between car technology and emergency services on the ground points to a key area for growth, setting the stage for Brazil to grow strongly in the future as its infrastructure is upgraded.

Middle East & Africa Automotive eCall Market Insights

The Middle East & Africa is a developing market, with growth in the region being localized in the Gulf Cooperation Council (GCC) nations because of their superior buying capacity and need for high-end cars that are equipped with integrated safety technologies. United Arab Emirates and Saudi Arabia are driving eCall take-up via investments in smart city infrastructure, including upgraded emergency response systems. The region is also backed by the importation of European-style vehicles that are pre-loaded with eCall to meet their home-market requirements.

Growth of the UAE automotive eCall market has a direct correlation with its national smart city and mobility strategy. For example, as part of Dubai's Smart City initiative, plans have been implemented to develop digital emergency services with the aim of making a compatible environment for eCall data. The UAE's high ownership rate of luxury vehicles, with those features being standard in many models, guarantees early adoption and makes the country a regional leader in the MEA automotive eCall market.

Source: Straits Research

Type Insights

The Automatic eCall System segment lead the market with a 61.4% of the market share. Due to stricter regulations of various countries, specially in the U.S. There, having automatic emergency communication in passenger cars isn’t just recommended; it’s mandatory. Drivers really seem to like these automatic eCall systems since they can send out crash notifications immediately, all without any help from the driver. This not only speeds up emergency response times but also plays a big role in making our roads safer.

The manual eCall systems segment is expected to grow the fastest, with an impressive projected CAGR of about 9.2% over the next few years. This surge is largely fueled by more regions tightening their automotive safety regulations and consumers becoming increasingly aware of in-vehicle safety tech.

By Type Market Share (%), 2025

Source: Straits Research

Installation Mode Insights

The Standard eCall (Factory-Installed) segment held the largest market share of 58.7% in 2025, driven by automotive manufacturers embedding eCall systems in new vehicles as part of initial installations to meet safety regulations and customer demand for built-in emergency services. Factory-installed solutions are preferred as they offer higher reliability and seamless performance compared to aftermarket offerings, supporting robust segment growth.

The third party service eCall systems segment is projected to register the fastest CAGR of 11.8% during the forecast period. High growth is attributed to increasing consumer awareness and the rising trend of retrofitting vehicles with advanced emergency communication solutions, enabling broader adoption across existing fleets and promoting segment expansion.

Vehicle Type Insights

Passenger Cars led the market in 2025, owing to high manufacturing volumes and demand for sophisticated safety features in personal automobiles. Passenger car integration of eCall systems also commingles with insurance bonuses and safety rating schemes, further boosting adoption. Additionally, the growing trend of connected and autonomous vehicle technologies is accelerating the implementation of eCall systems in passenger cars to enhance real-time emergency response capabilities, and the segment is projected to grow at a CAGR of 10.4% during the forecast period.

Competitive Landscape

The global automotive eCall market is reasonably fragmented with well-established automotive component makers and niche telematics suppliers. A handful of players capture a high market share with their wide product offerings and bundled safety solutions. Meanwhile, some regional as well as niche suppliers service regional markets with local eCall offerings.

Infineon Technologies AG, Visteon Corporation, Thales and other big players in the market are vying with each other to enhance their market position through strategic efforts like product launches, collaboration, mergers, and acquisitions.

Key Emerging Player: Wireless Mobility

Wireless Mobility is a U.S.-based emerging company that provides next-generation (NG) eCall solutions. The firm specializes in the development of 4G and 5G modules that allow vehicles to comply with the European Union's new NG-eCall regulation.

• In April 2025, Wireless Mobility stated that its 4G and 5G modules were being subjected to high-level testing for NG-eCall conformity. The company is working with automotive Original Equipment Manufacturers and Tier 1 system suppliers for preparedness on the 2026 regulatory mandate.

By aligning with compliance for next-generation regulations, Wireless Mobility is establishing itself as a major contender in the automotive eCall market.

List of key players in Automotive eCall Market

1. Infineon Technologies AG
2. Visteon Corporation
3. Thales
4. Continental AG
5. u-blox
6. STMicroelectronics
7. Telit Cinterion
8. DENSO CORPORATION
9. Robert Bosch GmbH
10. Valeo
11. Wireless Mobility
12. Continental AG
13. Texas Instruments Incorporated.
14. Harman International
15. ZF Friedrichshafen AG
16. Quectel Wireless Solutions Co., Ltd.
17. Qualcomm Technologies, Inc
18. NXP Semiconductors N.V
19. Ficosa International S.A.
20. Peiker Acustic GmbH & Co. KG

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Strategic Initiatives

• February 2025: Continental AG partnered with Qualcomm Technologies to integrate next-generation 5G-enabled eCall modules, enhancing response accuracy and reducing emergency latency across connected vehicle platforms.
• April 2025: Robert Bosch GmbH announced the expansion of its smart mobility division in Germany, focused on developing AI-driven eCall systems capable of predictive crash detection and cloud-based emergency alerts.
• July 2025: Telit Cinterion and STMicroelectronics have partnered to launch a compact, low-power eCall modem in Europe and Asia.