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Ayurvedic Toothpaste Market

Ayurvedic Toothpaste Market: Information by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Pharmacies/Drug Stores), and Region — Forecast till 2030

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Market Overview

The global ayurvedic toothpaste market size was valued at accounted for USD 991 million in 2021. It is expected to reach USD 2,931 million by 2030, growing at a CAGR of 14.52% during the forecast period (2022–2030).

An oral hygiene product called Ayurvedic toothpaste is manufactured with all-natural and organic ingredients. Olive oil, aloe, eucalyptus oil, myrrh, chamomile, calendula, neem, toothbrush tree, plant extracts, and essential oils are among the constituents of herbal toothpaste.

Extracts from eucalyptus, neem stem and bark, acacia leaves, tulsi, guava leaves, cinnamon bark, camphor, mint, sage, turmeric, fruit peels, cloves, and other herbs and plants are used to make ayurvedic toothpaste. These extracts have medicinal properties that benefit consumers' oral health, including removing bacteria, preventing toothache and decay, and maintaining fresh breath. This phenomenon has garnered from manufacturers and customers; businesses have been spending extensively on R&D to develop novel and improved toothpaste varieties regarding ingredients, flavors, packaging, and advantages.

Market Snapshot

market snapshot
Base Year
: 2021
Study Period
: 2020-2030
: 14.52 %
Fastest Growing Market
: North America
Largest Market
: Asia-Pacific
Market Size
: USD 2,931 million by 2030
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Market Dynamics

Global Ayurvedic Toothpaste Market Drivers

Growing Importance of Oral Hygiene

The market for ayurvedic toothpaste has been driven by the rising importance of oral hygiene and the increasing desire for plant products. The market under study has been driven by a shift in customer preference toward ayurvedic/herbal toothpaste due to increased knowledge regarding the detrimental effects of synthetic chemicals and artificial substances on oral health. The demand for ayurvedic toothpaste is created without hazardous additives like parabens, fluorides, and artificial sweeteners. It contains aloe vera, soda, myrrh, eucalyptus oil, plant extract, and essential oils. As people become more aware of their oral hygiene and health, the demand for such ayurvedic products is projected to increase shortly.

Increased Demand for Chemical-Free, Environmentally Friendly, and Sustainable Goods

The demand for ayurvedic toothpaste on the international market has been driven by the growing desire for chemical-free, environmentally friendly, and sustainable products. Customers' preferences for multifunctional toothpaste, which aids in the remineralization of teeth and gums, are another factor driving demand. The industry's growth has been hastened by the industry's substantial marketing and promotional operations, as well as a growing understanding of the benefits of adopting ayurvedic goods since the industry's top players engage heavily in advertising and publicity.

Global Ayurvedic Toothpaste Market Restraint

Highly Competitive Market

This industry is characterized by stiff competition, and significant market participants frequently make progress. A product has a high likelihood of becoming obsolete.

Segmental Analysis

The global ayurvedic toothpaste market is segmented into distribution channels and regions.

By Distribution Channel, the global ayurvedic toothpaste market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Pharmacies/Drug Stores, and Others.

Convenience Stores command the leading market position and are expected to grow at a CAGR of 12.69% during the forecast period. Convenience stores reach vast geographic areas in India and other emerging countries. These stores offer the perfect setting for ayurvedic brand producers to introduce their goods and broaden the reach of their brands. Given the high number of customers, these establishments stock shelves with well-known brands to ensure that as many people see them as possible. They also offer easy access to multiple goods under one roof. For instance, the Taj Grocer store in the UK sells a variety of ayurvedic goods, such as toothpaste and other oral care items, making it simple for customers to buy them together with other necessities.

Super/Hypermarkets represent the second-largest distribution channel for ayurvedic toothpaste. The channel has the added benefit of influencing the consumer's choice among the wide range of goods on the market due to its high penetration, particularly in major cities and metropolitan areas. The demand for ayurvedic toothpaste in supermarkets and hypermarkets is accelerating due to the increased consumer knowledge of the hazardous long-term repercussions of using chemical products with artificial chemicals. Due to the variety of brands, product offers, packaging sizes, and prices, these channels are becoming top sales channels in offline retail markets. The main driver of the demand for natural toothpaste is, in addition, increased product visibility at these businesses. Due to the numerous variations of ayurvedic toothpaste offered in supermarkets, there is intense competition. To increase their sales, the players team up with supermarkets. The players are switching to contemporary distribution channels to market their ayurvedic toothpaste.

After dentist referrals, Pharmacies are one of the most frequented locations for ayurvedic product visits. They uphold a reputation for product performance and safety, attracting customers who prefer to purchase oral care items from such establishments. The benefits of proper dental hygiene and herbs like aloe vera, eucalyptus oil, plant extracts, and essential oils are now widely known due to pharmacies. The products stress the value of adhering to a daily preventive oral care routine and are free from harmful substances like parabens, fluorides, and artificial sweeteners.

An insignificant portion of the distribution channel is devoted to Online Retail. However, it represents one of the markets for ayurvedic toothpaste that is expanding quickly. Additionally, variables that greatly influenced consumer purchasing patterns and the change to online shopping included an increase in product variety, the convenience of online shopping, the ability for customers to choose the delivery date, and good discounts. Major companies are also working with e-commerce platforms to expand the accessibility of their products across geographical boundaries and meet the growing demand. It is also anticipated that the development of social media marketing and commercials, as well as the engagement of celebrities in brand endorsements, will increase the demand for ayurvedic toothpaste.

Regional Analysis

By Region, the ayurvedic toothpaste market is analyzed across North America, Europe, Asia-Pacific, and the Middle East and Africa.

Asia-Pacific Dominates the Market

Asia-Pacific holds the largest market share and is expected to grow at a CAGR of 15.58% during the forecast period. India represents the most critical market in Asia-Pacific and the world. The key element that expands the use of Ayurvedic toothpaste in the nation and drives up market demand is how vital herbs and Ayurveda are to Indian culture. Several advertising claims and initiatives have caused customers to believe that Indian traditional knowledge of Ayurveda is superior.

Due to the Indian government's promotion of domestic goods and rising nationalistic impulses, the market is likely to expand more quickly. India's leading fast-moving consumer goods companies are growing their oral care portfolio by entering new and specialized sectors, such as Ayurvedic toothpaste, while customer worries about general hygiene continue. Customers are increasingly looking for natural value-added remedies for their oral hygiene needs, which has resulted in a noticeable shift in their demand for Ayurvedic and herbal toothpaste.

Apart from this, Chinese customers are more prone to oral problems such as toothaches, discomfort, and bleeding gums. Most of these symptoms were categorized by traditional Chinese medicine as being caused by "excessive internal heat." Based on these discoveries, various herbal toothpaste companies make efficacious claims about "clearing interior heat," which boosts the demand for ayurvedic toothpaste in China, driving the regional market.

North America holds the second-largest market share and is expected to account for USD 254 million by 2030, growing at a CAGR of 9.10%. The fantastic advantages of Ayurveda are slowly but surely becoming recognized by consumers in the US. As a result, the country has seen a steady demand for ayurvedic products over the past ten years. Consumers have begun switching to herbal and ayurvedic toothpaste as alternatives to conventional products due to the rising prevalence of oral diseases and the impact health awareness has on the consumption of chemical-based products. They favor toothpaste with active components made of aloe, eucalyptus oil, myrrh, and other plant extracts.

In addition, the primary reasons influencing the growth of the ayurvedic toothpaste market in Canada are the lack of dental healthcare services and the rising worries about tooth abrasions by chemical compounds in toothpaste. The increased incidence of dental disorders primarily drives the market for ayurvedic toothpaste among children and adults due to bad eating habits, the rising popularity of herbal oral care products, and the notion that they are created with ingredients drawn from natural sources.

Despite a global drop in the prevalence of dental caries among children and adolescents, the prevalence of periodontal diseases is rising in the Middle East. Healthcare costs have increased due to demographic variables such as population aging, a high birth rate, and expulsion. Consumers are looking for goods that may treat their mouth problems and not permanently affect their health due to conventional products' dangerous chemical ingredients, which are rising along with oral problems and costs.

Major industry participants are launching numerous initiatives to spread the word about the benefits of using herbal toothpaste. Using herbal toothpaste to maintain dental hygiene and oral health has been successfully sold to customers. Raising public awareness of methods for enhancing oral hygiene is one of the additional aspects anticipated to fuel demand for herbal toothpaste over the forecast period. Ayurvedic toothpaste's expanding acceptance and public awareness of its advantages have contributed substantially to the market's expansion.

With the prevalence of oral disorders rising and people's preferences shifting toward Ayurveda, there is a significant market opportunity for ayurvedic toothpaste in Europe. People strive to adopt Ayurveda toothpaste in nations like the United Kingdom, Germany, France, and Italy as they become more aware of the advantages of herbal goods. To appeal to a broader audience and provide comprehensive oral care, businesses are attempting to reinvent their products and manufacture the ingredients of ayurvedic toothpaste, making it more effective and healthier for gums and teeth. In the market for ayurvedic toothpaste, some well-known brands used in the area include Dabur, Himalaya, Maharshi Ayurvedic, Sudan, Parodontax Ayurdent, Aloedent, and others.

Ayurvedic Toothpaste Market Regional Analysis
Regional Growth Insights Download Free Sample

Top Key Players of Ayurvedic Toothpaste Market

List of key ayurvedic toothpaste market manufacturers profiled 

  1. Dabur India Ltd
  2. Colgate-Palmolive Company
  3. Patanjali Ayurved Ltd
  4. Himalaya Wellness Company
  5. Vicco Laboratories
  6. Unilever
  7. Amway
  8. GlaxoSmithKline PLC
  9. Auromere Inc.
  10. Sunrider International
  11. Proctor & Gamble
  12. The Hain Celestial Group Inc. (Jason Natural Products)

Report Scope

Report Metric Details
CAGR 14.52%
Forecast Period 2023-2031
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered
  1. By Distribution Channel 
    1. Supermarkets/Hypermarkets
    2. Convenience Stores
    3. Online Retail
    4. Pharmacies/Drug Stores
    5. Other Distribution Channels
Geographies Covered
  • North America
  • Europe
  • APAC
  • Middle East and Africa

Recent Developments

  • August 2022 - GSK unveiled the acquisition of Affinivax, Inc.
  • May 2022 - Colgate partners with India's first female blade runner Kiran Kanojia to spread smiles and optimism.
  • March 2022 - Colgate brought the new electric toothbrush to India.
  • March 2022 - Colgate launched their new product, visible white O2, which contains oxygen technology that claims to whiten teeth within three days.

Ayurvedic Toothpaste Market Segmentation

By Distribution Channel 

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Pharmacies/Drug Stores
  • Other Distribution Channels

By Regions

  • North America
  • Europe
  • Asia-Pacific
  • The Middle East and Africa

Frequently Asked Questions (FAQs)

What is the estimated growth rate (CAGR) of the Ayurvedic Toothpaste Market?
Ayurvedic Toothpaste Market size will grow at approx. CAGR of 14.52% during the forecast period.
Some of the top prominent players in Ayurvedic Toothpaste Market are, Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved Ltd, Himalaya Wellness Company, Vicco Laboratories, Unilever, Amway, GlaxoSmithKline PLC, Auromere Inc., Sunrider International, Proctor & Gamble, The Hain Celestial Group Inc. (Jason Natural Products), etc.
In the Ayurvedic Toothpaste Market, Asia-Pacific has established itself as the market leader with a significant market share.
The region with the most rapid expansion in the Ayurvedic Toothpaste Market is North America.
The global Ayurvedic Toothpaste Market report is segmented as follows: By Distribution Channel
Price Starts From
USD 995

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