Bag-on Valve Products Market

Market Overview

The global bag-on valve products market is estimated to grow at a CAGR of 6.3% during the forecast period (2023–2031). The growth in personal care spending in the emerging countries of the Asia-Pacific can be attributed to strong industrial and economic development. The LINDAL Group has made significant investments in new Bag-on-valve production lines in North America and Europe, significantly boosting capacity to satisfy the world's expanding client demand.

The bag-on-valve (BOV) technology is a sophisticated packaging solution with a controlled dosing option. Bag on the valve refers to placing a product inside a bag, sealing the bag with a valve, and then placing the bag inside a can to increase consumer convenience and safety while extending the shelf life of goods. The propellant in the container creates pressure to dispense the product when the valve is depressed, releasing it from the bag.

This innovative packaging solution prevents product contamination by separating the can and bag, and propellant is added to the container. It is especially suited for products sensitive to oxygen or moisture, such as food, medications, and cosmetics. Cosmetics and personal care, pharmaceuticals, home care, food and beverages, and automotive and industrial are some of the most important application areas for bag-on-valve technology. Aluminum, tin plate, steel, and plastic are the most common materials that use bag-on-valve technology.

Market Dynamics

Bag-on-Valve Products Market Drivers

Growing Demand for Bag-On Valve (BOV) Aerosol Cans over Traditional Aerosol Cans

The adoption of BOV aerosol cans is rising rapidly as a substitute for traditional aerosol cans in several industries, including personal care, food and beverage, and pharmaceutical, as they have a longer life. This is attributed to their higher product emptying capacity, as the BOV technology separates propellants from products by using product-filled laminated bags. These bags are placed inside the aluminum or steel can, and propellant fills the space between the bag and the can.

This technology uses the propellant's energy to expel the product from the container when the actuator is depressed. As a result, the product emptying capacity of BOV cans is between 99 and 100 percent. This is comparatively less in traditional cans as the product is mixed with a propellant, which dries out before the product is finished. It reduces the shorter life of traditional cans, and a significant quantity of product is wasted. This is expected to generate high demand for BOV technology in application industries, consequently driving its market growth.

Product Variation

The bag-on-valve processing methods apply to processing products like liquids, creams, and gels. Due to this variation, bag-on-valve products are increasingly in demand across various industries. Increased public awareness of green packaging solutions is what is driving the expansion. Since aluminum is a readily recyclable raw material, no harmful chemicals are disposed of in landfills. Aluminum is used as the main raw material. Moreover, it reduces the amount of volatile organic compounds compared to conventional aerosols. Therefore, rising consumer awareness of environmentally friendly packaging alternatives will spur market growth.

Bag-on-Valve Products Market Restraints

High Usage of Low-Cost Substitutes

The growth of the bag-on valve products market is expected to be hampered due to their high cost compared to traditional valves in the packaging of aerosols. The average cost of the aerosol bags on the valves is USD 0.15, compared to USD 0.03 for the traditional solenoid valves. As a result, most small and medium-scale manufacturers prefer traditional solenoid valves, which slows down their overall manufacturing costs.

The price of automatic BOV filling and feeding machines is also higher, owing to BOV cans' complex filling mechanism and packaging. The production of bag-on valve-based cans is primarily limited to large-scale manufacturers. The factors above are expected to limit the demand for bag-on valves products over the coming years.

Bag-on-Valve Products Market Opportunities

Rising Demand for Personal Care Products

Coupled with population expansion, which is expected to positively influence the production of commodities such as perfumes, shaving foams, lotions, gels, and other personal care products. This is expected to increase demand for bag-on valve-based cans, driving the growth of the bag-on valve product market.

The rising adoption of personal care products by consumers worldwide, along with the rising emphasis on health and hygiene, is expected to drive the growth of the personal care industry globally. Similarly, advertisements by major brands promoting spray-based products, as they are untouched by human hands and protected from external environments before their usage, are expected to create new growth opportunities in the bag-on-valve product market.

Regional Analysis

Europe Dominates the Global Market

Based on region, the global bag-on-valve products market is bifurcated into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa.

Europe is the most significant global bag-on-valve product market shareholder and is expected to grow substantially during the forecast period. An increase in the production of BOV products by several manufacturing companies, owing to increasing demand from application industries such as personal care, home care, and pharmaceutical industries, is estimated to drive market growth. The growth of Europe's bag-on-valve products market is expected to be driven by an increase in the cosmetic and personal care industry in several countries, including France, the UK, Italy, and Germany.

Additionally, the demand for bag-on-valve products is expected to rise, owing to growth in the personal care and cosmetics industry in several European countries. BOV products display better emptying capacity and easy formulation than traditional aerosol cans. Similarly, increasing utilization of BOV products in application industries such as pharmaceutical, food and beverage, and automotive has led several companies to set up manufacturing facilities in different European countries, driving market growth.

The North American market is dominated by a few major producers of food, drinks, and personal care products. These players have a strong distribution and supplier network, which plays an extremely important role in the value chain owing to the responsibility of the distributors and suppliers to maintain a loyal customer base for their manufacturers, especially for the cosmetics and food and beverage application industries. U.S.-based manufacturers have increased over the past few years owing to the growing focus on research and development activities in the pharmaceutical application segment. Moreover, rising health consciousness and environment sustainability concern in the respected countries in the region is expected to propel the growth of recyclable and eco-friendly packaging solution over the forecast period.

Additionally, the pharmaceutical industry's expansion in North America due to the surging health concerns among the people is estimated to fuel the demand for pain relief sprays, wound cleaners, nasal sprays, and others in the U.S., Canada, and Mexico economies. The technological advancements in product manufacturing, coupled with the launch of the new bag on valve products such as eyewash, require a constant pressure and flow rate and are expected to drive growth.

Asia-Pacific bag-on-valve products market growth is attributed to the rise in the pharmaceutical industries in countries like China, India, and Japan. The countries are among the largest manufacturers and exporters of medicines and pharmaceutical sprays. For instance, India is the world's largest manufacturer of generic drugs globally. The usage of BOV products is increasing heavily in the pharmaceutical industries in these countries, as the medicinal products dispensed from BOV-based aerosol cans are free from propellant gases, have higher purity levels, and are safe to inhale. Furthermore, the cost of manufacturing BOV products is expected to be less in these countries, owing to the heavy presence of raw materials such as aluminum and plastics. This is expected to drive the growth of the bag-on-valve products market in the Asia-Pacific region.

In Central and South America, the demand for bag-on valve products is attributed to the rise in the personal care industry and pharmaceutical industry in several countries, primarily Brazil, as per data published by the Brazilian Association of Hygiene Industry (ABIHPEC), the Brazilian personal hygiene, perfumes, and cosmetics sector grew by about 5.8% in 2020, as compared to 2019, owing to the intensification of hygiene habits in people to limit the spread of the virus. The need for hand sanitizer gel increased by around 808%. With more body care products being packaged in spray cans, the need for products with bag-on-valve is anticipated to increase.

In the Middle East and Africa, the market growth is guided by the demand in GCC countries and some developing countries in Africa, including South Africa, Zimbabwe, and others. The demand for personal care products and prestige beauty products is expected to be high in GCC countries due to high disposable income. Similarly, investments by governments and private companies to uplift the regional pharmaceutical industry are expected to increase the production of pharmaceutical sprays and other medical sprays. This is expected to increase the demand for BOV products in perfumes, deodorants, fair sprays, room fresheners, pain relief sprays, nasal sprays, and others, as they offer better emptying capacity and product purity as compared to traditional aerosol cans due to the absence of propellant gases in the product formulation.

Segmental Analysis

The global bag-on-valve products market is segmented by application.

Based on the application, the global bag-on-valve products market is bifurcated into personal care, household care, pharmaceuticals, food and beverage, and automotive and industrial. 

The pharmaceuticals segment dominates the global market and is expected to grow significantly over the forecast period. This growth in the pharmaceutical application segment is attributed to superior product quality, including keeping the liquid product and propellant separate. The pharmaceutical application segment is estimated to dominate the bag-on-valve products market over the forecast period. This growth in the application segment can be attributed to the superior properties of the product, including its ability to keep the liquid product and propellant separate from each other. In addition, exceptional barriers against contamination and air intrusion further secure the medicated medium inside the container. High sterility is achieved using a bag on valve packaging even when the can has been opened and used frequently over a long period. This is a major contributor to increasing the demand for the product in the pharmaceutical application segment.

The household cleaner application segment primarily comprises kitchen, bathroom, glass, and metal cleaners. It includes disinfectants and disinfectant cleaners; glass cleaners; multi-surface cleaners; hard water mineral removers; metal cleaners and polishes; oven and ceramic plate cleaners; and furniture cleaners and polishes. Increasing adoption of different flooring materials, such as ceramics and wood, that require timely cleaning schedules to avoid stains and marks is expected to surge the demand for floor and disinfectant cleaners. This, in turn, increases the demand for bag-on-valve products with safe and precise packaging.

Additionally, a rise in home cleaning activities and increased time spent cleaning buildings are anticipated to fuel the demand for household cleaners. According to a survey conducted by the American Cleaning Institute (ACI) in 2018, it was estimated that, on average, people in the U.S. spend about six hours per week cleaning their homes. Among this population, ~74% carry out light cleaning activities of furniture, windows, and kitchen utensils. This directly leads to the demand for furniture polishes, ceramic plate cleaners, and window cleaners, contributing to the overall market growth.

The food and beverage segment in the bag-on-valve products market is predicted to witness positive growth owing to the increasing demand for packaging F&B products, including whipped creams, wine, pancake batter, edible oil with additives, toppings, and dressings. High demand for pure and fresh food items coupled with low-waste packaging solutions is expected to increase the product demand for the said application segment over the forecast period. Bags on valve products find usage in the food and beverage industry to retain freshness and purity coupled with the product characteristics to protect food items from external light and air. In addition, BOV products are beneficial in easily pouring wine without exposing it to oxygen and light. These factors are expected to contribute to high product demand in food and beverage applications.

In the automotive and industrial segment, bag-on valve products are expected to grow sluggishly over the forecast period. Bag-on-valve products in the automotive and industrial application segment are expected to exhibit sluggish growth over the forecast period owing to a limited number of items used for the packaging, including waxes, greases, and lubricants. In addition, the easy availability of alternative packaging solutions, including packaging pouches (central seal pouch, aluminum pouch, stand-up pouch, and liquid packaging for packing lubricants, greases, and stock pouches, is expected to restrain the growth of the market over the given time frame.

Additionally, the bag on valve products primarily stores oils and grease products. It may be hazardous when such products are stored in an aerosol can owing to their explosive properties. BOV products can be used in place of aerosol cans as the propellant does not directly come in contact with the flammable product sealed inside the can, making bag-on-value products highly safe to use.

Recent Developments

• December 2022: Formulated Solutions, a Contract Development and Manufacturing Organization (CDMO) based in Florida that supports consumer-centric innovation, expert development, and cost-effective manufacturing of consumer healthcare solutions, inked an agreement to acquire a Cleveland, Tennessee, production facility for pharmaceutical liquids, semi-solids, aerosols, bag-on valves, and metered dose nasal sprays.
• June 2023: ITC Engage introduced luxury perfume sprays with bag-on-valve technology on World Environment Day. According to the company, this new product embodies the scent of the future by utilizing an eco-friendly, technologically enabled propellant.