Banana Powder Market Size, Share & Trends Analysis Report By Process (Freeze Dried, Spray Dried, Sun Dried, Others), By Source (Organic, Conventional), By Application (Food, Cosmetics, Pharmaceuticals, Animal Feed, Others), By Distribution Channel (Direct Sales, Indirect Sales) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Banana Powder Market Size

The global banana powder market size was valued at USD 12.60 billion in 2024 and is expected to reach from USD 13.38 billion in 2025 to USD 22.55 billion in 2033, growing at a CAGR of 6.75% over the forecast period (2025-2033).

Banana powder is prepared from the pulp of fruits after mashing and drying in a drum or spray drier. Then, the dried product is pulverized and passed through a 20-mesh sieve. It is used as a component for the production of milk shakes and baby foods. It is also used to manufacture various types of cakes and biscuits. Banana powder provides a complex source of potassium and other essential nutrients, enhancing the overall nutritional value of nutraceutical products like dietary supplements, health supplements, powder drink mixes, or smoothies without altering texture or mouthfeel.

The global market is expanding due to rising consumer demand for natural, gluten-free, and nutritious food products. The powder is widely used in baby food, bakery items, cosmetics, and pharmaceuticals due to its rich nutrient profile. The food processing industry is a key driver, with growing interest in functional foods and dietary supplements. Asia-Pacific, led by India and the Philippines, dominates production due to abundant banana cultivation. Innovations in freeze-drying and spray-drying techniques enhance product quality and shelf life. However, supply chain inefficiencies, seasonal fluctuations, and price volatility remain challenges, requiring processing and storage solutions advancements.

Emerging Market Trends

Rising demand for gluten-free banana powder

One of the main factors propelling the market expansion for banana powder is the growing acceptance of gluten-free diets. The powder has become a popular and healthy gluten-free substitute as more people look for it. It provides a natural sweetness and several health advantages without gluten and can be used in baking, cooking, and other culinary products. As producers serve this expanding customer base, the market is growing due to the increased demand for gluten-free powder.

• In July 2024, the International Agriculture Group launched Green Banana Flour Containing 65% Resistant Starch. Their Target applications include powders, beverage mixes, cold-fill beverages, and bars.

Banana Powder Market Growth Factors

Growing health consciousness

Banana powder is an excellent fit for the natural and nutrient-dense food options that consumers are actively seeking. Its rich nutrient profile, which includes vitamins, fiber, and potassium, makes it a popular ingredient for various products, from baked goods and smoothies to infant food and sports nutrition items. The market is expanding due to the increased demand for the powder that emphasizes healthy eating practices.

• In June 2024, According to research by FMCG Gurus, more than half of consumers (56%) find natural claims necessary for bread, 47% for bakery products, and 42% for breakfast or cereal bars, according to their global Taste Tomorrow survey among over 40,000 consumers. The most critical aspects of clean-label foods for consumers are naturalness (68%), recognizable ingredients (63%), and knowing the origin of ingredients (61%). Almost eight out of ten consumers like to see the ‘100% natural’ claim on product packaging.

Cosmetic uses of banana powder

The market is expanding rapidly due to the growing demand for natural and "clean" beauty products. Banana powder is a great fit for the increasing trend of consumers looking for components that have health advantages. It is a desirable element in cosmetics due to its natural origin and rich nutrient profile, which includes vitamins and antioxidants. Due to its alleged moisturizing, brightening, and anti-aging qualities, banana powder is used in skincare products such as face masks, cleansers, and lotions. One of the main factors driving the market's overall expansion is the rising demand from the cosmetics sector.

• In July 2022, OLEHENRIKSEN announced the launch of its new and improved Banana Bright+ Eye Crème. Building on the original Banana Bright Eye Crème and inspired by the makeup artist staple, banana powder, this upgraded formula delivers even more impressive results. The Banana Bright+ Eye Crème provides instant and all-day brightening, visibly improves skin elasticity, boosts hydration by 70%, and enhances concealer wear.

Restraining Factors

Extreme weather events

Extreme weather events like hurricanes, droughts, or floods can have a significant impact on banana production since they are a crop that is susceptible to climate change. Raw ingredients needed to make banana powder are directly impacted by these interruptions in production. Therefore, crop losses brought on by lousy weather might cause price swings, supply shortages, and uncertainty in the market, which could impede its expansion and stability. This susceptibility to weather patterns casts doubt on the market's long-term outlook.

• Karnataka's banana farmers face challenges due to freezing weather this winter. Temperatures dipping below 12°C have damaged over 25% of the banana crop, which is still in its early growth stage. This cold weather is affecting crop yields and impacting the quality of the bananas, causing discoloration that could lead to a decline in exports. Due to these quality issues, wholesale merchants have expressed concerns about a potential export slump.

Market Opportunity

Demand from several industries

The market has much potential because of its wide range of uses in many sectors. In addition to its long-standing application in food and drink, the cosmetics sector is driving demand because skincare products appreciate its moisturizing and antioxidant qualities. The pharmaceutical industry is also investigating its potential in nutritional supplements and pharmaceuticals. Manufacturers and suppliers of banana powder are seeing tremendous growth due to this demand from multiple sectors and rising customer interest in natural and healthful ingredients.

• According to the Gujarat government, the Indian banana powder industry is experiencing a surge in growth due to the rising demand for simple and healthy food options. The market is exhibiting a robust compound annual growth rate (CAGR) of 3.9% during the forecast period (2022-2027). India's leading banana-producing states, which play a crucial role in supplying the raw material for this industry, include Tamil Nadu, Gujarat, Maharashtra, Andhra Pradesh, and Karnataka.

Regional Insights

Asia-Pacific: Dominant region with robust market growth

Asia-Pacific remains the largest producer and consumer, driven by extensive banana cultivation in India, the Philippines, Thailand, and Indonesia. These nations have a strong agricultural base that ensures raw material availability at competitive prices, making production cost-effective. The region’s growing health-conscious population increasingly demands natural, minimally processed food products, further driving the market. Banana powder is used in infant nutrition, bakery products, dairy alternatives, and health supplements, benefiting from the rising preference for organic and gluten-free foods.

Additionally, expanding the food processing sector and e-commerce platforms makes banana powder more accessible to consumers. Governments and private players are investing in advanced processing techniques, such as freeze-drying and spray-drying technologies, to improve banana powder products' nutritional retention and shelf life.

• According to the Indian Ministry of Agriculture, banana production in India is expected to exceed 30 million metric tons in 2024, making it the most significant global producer and a key supplier of banana powder.

North America: Rapid expansion fueled by emerging markets

The North American banana powder market is expanding due to the rising functional and plant-based foods trend. The region strongly demands natural dietary supplements, with banana powder gaining popularity in protein shakes, smoothies, and meal replacement products. Additionally, the beauty and skincare sector is incorporating banana-derived ingredients into moisturizers, masks, and serums, driven by increasing consumer interest in plant-based beauty solutions.

Banana powder is also being adopted as an alternative thickener and natural sweetener in the food and beverage industry, replacing synthetic additives in processed foods. Primary food and health product manufacturers invest in R&D to improve banana powder's functionality and application range. This leads to new product launches and strategic partnerships with suppliers in Latin America and Asia.

• According to Volza’s U.S. import data, the country imported 244 shipments of banana powder between March 2023 and February 2024, with Ecuador, Vietnam, and India as the top suppliers.

Countries Insights

• United States: The United States is a key importer, using it across multiple industries, including food, cosmetics, and pharmaceuticals. Companies leverage banana powder’s natural vitamin and antioxidant content for skin brightening, hydration, and anti-aging products. In March 2024, OLEHENRIKSEN launched the Banana Bright+ Instant Glow Moisturizer, offering an instant golden glow and long-term skin-brightening benefits.
• France: France is witnessing steady growth in imports, particularly for use in health-conscious and organic food products. The country’s booming natural skincare industry also drives demand for banana-based ingredients. According to Volza’s France Import data, France imported 23 shipments of banana powder between February 2023 and January 2024, marking a 35% increase from the previous year.
• Kenya: Kenya’s banana sector focuses on value-added processing, particularly in gluten-free banana flour production. Small-scale farmers benefit from cooperative initiatives and government-backed agribusiness programs to increase banana flour output. In November 2023, Embu farmers boosted the production of gluten-free green banana flour, improving market accessibility and pricing for local and export markets.
• India: India is a major producer and exporter of banana powder, with growing investments in banana processing infrastructure. Advanced tissue culture techniques and drip irrigation systems enhance banana yields, making large-scale production more efficient. In August 2023, a Rs 4.82-crore (USD 58.32 million) banana cluster project was launched in Pulivendula, Andhra Pradesh, enabling local farmers to adopt advanced cultivation and processing techniques.
• Laos: Laos is emerging as a key player in banana powder exports, mainly targeting Chinese and Southeast Asian markets. The country’s favorable climate and low production costs make it an attractive banana cultivation and processing location. In 2024, farmers in Xayaboury province cultivated over 54,000 hectares of bananas, producing approximately 1.56 million tons, with a significant portion processed into banana powder.

Banana Powder Market Segmentation Analysis

The global banana powder market is segmented into process, source, application, and distribution channels.

By Process

Spray drying segment dominated the market with the largest market revenue. Unlike sun drying, spray drying successfully turns liquid banana puree into a fine powder while maintaining the fruit's original flavor, color, and nutritional value. The resultant powder is widely sought after for various uses in the food, beverage, and even cosmetic industries due to its exceptional solubility and extended shelf life. Spray drying is the most extensively used and commercially feasible technology, accounting for the most significant portion of market revenue, even though freeze drying gives superior quality due to its more substantial cost. Although sun drying is a conventional and affordable process, it frequently produces lower-quality powder with possible flavor and color deterioration, which reduces its market attractiveness. Thus, spray drying is the top source of income in the market due to its ability to balance quality, affordability, and adaptability.

By Source

Organic banana powder segment leads the market share.This domination results from consumers' growing inclination toward natural and organically produced foods. Paying more for products that are thought to be purer and devoid of artificial fertilizers and pesticides is something that health-conscious consumers are ready to do. The market for organic banana powder is driven by consumers' increased knowledge of food safety and the alleged health advantages of organic products, which generate more income than conventional or other markets. As the market's top income generator, organic banana powder's "clean label" appeals to consumers looking for healthy and reliable components.

By Application

Food segment captures the largest market share. Because of its nutritional profile and gentle character, it is used in baby food. It is also used in baked goods because of its natural sweetness and binding properties and in smoothies and beverages because of its flavor and thickening properties. Since banana powder is used in many commonplace goods and the food sector is so large, it generates significant volumes and, thus, the largest revenue share. The food segment is the biggest buyer of banana powder due to the established food and beverage industry and rising customer desire for natural and healthful food options.

Distribution Channel

Indirect sales channels are now the most profitable means of distributing banana powder. Supermarkets, hypermarkets, specialty shops, and internet platforms are just a few of the vast intermediaries participating in indirect sales that contribute to this domination. Customers in both urban and rural locations can quickly get banana powder through these channels, making it easily accessible for purchase. When compared to direct sales, indirect sales channels generate more revenue due in large part to their accessibility and convenience as well as the growing popularity of internet buying.

Company Market Share

The global market is moderately fragmented, with key players focusing on expanding their production capacity and diversifying their product offerings to cater to the growing demand from various end-use industries. Companies invest in advanced processing technologies like spray drying to improve product quality and shelf life. Furthermore, strategic partnerships and collaborations are becoming increasingly common as companies seek to strengthen their supply chains and expand their distribution networks. Emphasis on organic certification and sustainable sourcing is also a key competitive strategy, reflecting the growing consumer preference for natural and ethically produced ingredients. These factors and regional variations in banana production and consumption patterns contribute to a moderately fragmented global banana powder market.

Natural Evolution Limited: An emerging player in the market

Natural Evolution Limited, based in Australia, has emerged as a prominent global banana powder market player. They are known for their focus on producing high-quality banana powder, often emphasizing their products' nutritional benefits and natural properties. Their presence is notable in various market segments, likely including organic and conventional banana powder offerings. While the market is fragmented, Natural Evolution Limited has established itself as a key competitor, demonstrating a strong understanding of consumer preferences and a commitment to product quality.

Recent Developments

• March 2024- OLEHENRIKSEN launched a one-step makeup prep for skin that's instantly illuminated by offering a golden-lit glow like the Scandinavian sun with Banana Bright+ Instant Glow Moisturizer. Formulated to improve the appearance of makeup, visibly brighten skin instantly and over time, and reduce the look of fine lines and wrinkles.

Analyst Opinion

As per our analyst, the global banana powder market is experiencing rapid expansion, driven by increasing demand for natural, functional food ingredients and plant-based skincare solutions. The growing popularity of gluten-free diets, the ever-increasing need for natural and functional food components, and the ever-increasing applications in various industries, including food, cosmetics, and even pharmaceuticals, are driving the market. The convenience and nutritional advantages of banana powder and consumer health concerns further propel market growth.

Asia-Pacific leads production, benefiting from abundant banana supply, growing food processing capacity, and rising exports. North America and Europe are key importers, driven by increasing consumer preference for clean-label, gluten-free, and organic products. Countries like India, Vietnam, and Kenya are expanding banana processing infrastructure to enhance production efficiency and market competitiveness. However, supply chain fluctuations and banana crop diseases must be addressed to sustain long-term growth.

As consumers want natural products, organic banana powder dominates the market, and spray drying is the predominant processing method. Online platforms, in particular, are the most used indirect sales methods. The market appears to have a bright future, with more growth anticipated due to ongoing innovation and product development.