The global barley flakes market size was valued at USD 7.39 billion in 2021, and is projected to reach USD 10.75 billion by 2030, registering a CAGR of 4.25% from 2022 to 2030. Pearl barley steamed and rolled is used to make barley flakes. Barley flakes can be prepared similarly to oatmeal for hot cereal, added to muesli, or included in baked things such as bread, muffins, and cookies. Barley flakes are made from pearled or whole grain barley kernels and are rich in protein, fiber, and other nutrients. These flakes are typically utilized as ingredients in baked goods like muffins, cookies, and bread. Due to its easy digestibility, barley flakes have recently found numerous uses in the food sector, including breakfast cereals, biscuits, energy bars, cookies, and bread. In addition, compared to ordinary grains, such as wheat and cornflakes, these flakes possess superior nutritional qualities and high fiber content. It is anticipated that these features will motivate customers to incorporate barley flakes into their regular diets to achieve a sustainable healthy diet and prevent chronic health conditions.
The expansion of the barley flakes market is primarily driven by factors such as the growing awareness of the nutritious value of barley flakes. In addition, the increasing need for a healthy breakfast, the rising incidence of chronic diseases, and the rising awareness of cholesterol and blood sugar levels in the body are significant factors influencing the growth of the barley flakes market. Moreover, the producers of processed snacks are turning their focus to healthy and sustainable components for snack preparation, which is expected to boost the market's overall growth. However, the presence of alternatives on the market is expected to inhibit market expansion. In addition, the population's lack of understanding regarding barley flakes may hamper the market's growth.
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Changing consumer preferences for nutritious and healthy on-the-go snacks
Shifting customer preferences toward healthy and nutritious on-the-go snacks due to their convenience features will likely support the industry's growth in the future. In addition, the rich nutritional characteristics of barley flake, which include fiber, vitamins, minerals, copper, magnesium, selenium, and antioxidants, are anticipated to increase the product's demand and utility in the future. Because they are so simple to digest, barley flakes have been included in various products within the food enterprise over the ex-few years. These products include morning cereals, biscuits, energy bars, cookies, and bread. In addition, compared to other types of grain, such as wheat and cornflakes, these flakes have superior nutritional qualities and a high level of dietary fiber, making them an excellent choice for breakfast cereal.
Increasing demand for clean label products
Increased health trends and consumer consciousness could bolster the market for barley flakes. Due to their hectic lifestyles, customers seek food products with high nutritional content and simple preparation. Barley flakes may be viable because they are nutrient-dense and need minimal cooking time. As a result, the barley flake industry may grow as barley flakes become more in line with customer expectations. The increasing demand for clean label products could be a significant development factor for the barley flakes market. Barley flakes can be integrated into mixed food products, such as bread, cookies, biscuits, and breakfast cereals. They can therefore be used as a food ingredient by food manufacturers to develop innovative and healthy food products that may appeal to health-conscious consumers who prefer to use clean-label food products.
Lack of awareness
The market for barley flakes may encounter significant obstacles due to the availability of items that compete with it, such as oat flakes, as well as a general lack of understanding regarding barley flakes on the part of consumers. Oat flakes have a high nutritional content, may be flavored in a broad range of ways, and can be used to manufacture a wide variety of meals such as beverages, muffins, bars, and cookies. They also have the versatility to be utilized in this way. Consequently, they are extremely well-liked among customers, and as a consequence, they can exert a large amount of pressure on the market for barley flakes.
The growing incidence of chronic diseases
The increasing bulk of chronic conditions such as hypertension, diabetes, and cardiovascular disease has increased the need for barley-based flakes in everyday diets. Barley is an excellent source of the soluble fiber beta-glucan, which aids the body's absorption of nutrients. This helps lower the body's harmful cholesterol and blood sugar levels and raise the beneficial bacteria, which improves the digestive system. It is anticipated that these features will motivate customers to incorporate barley flakes into their regular diets to achieve a sustainable healthy diet and prevent chronic health conditions. Regular use of these barley flakes improves metabolic function and reduces the risk of hypertension, cardiovascular disease, cancer, and diabetes.
In terms of revenue and volume, conventional goods accounted for more than 70 percent of the market share in 2021. It is anticipated that these products will continue to be a consumer favorite due to their low price and wide availability through numerous channels, including brick-and-mortar stores and e-commerce websites. Organic development is anticipated to be the segment with the highest volume-based CAGR between 2022 and 2030, at 4.8%. Growing awareness of the harmful effects associated with inorganic barley crops due to the presence of various artificial preservatives and chemicals, such as fertilizers, antibiotics, pesticides, and other related substances, is anticipated to boost the growth of the barley flakes market over the forecast period. Manufacturers are launching new organic barley flakes to cater to the considerable increase in the demand for organic barley flakes across the globe. Rude Health, a U.K.-based manufacturer of snacks, cereals, and beverages, introduced an organic morning cereal under the brand name 'Naked Barley Porridge' for health-conscious consumers. The company intends to provide organic wheat-free products and 100 percent barley flakes. These product launches are anticipated to be one of the most significant market trends in the coming years.
In 2021, supermarkets and hypermarkets constituted the largest distribution channel, accounting for 64.3 percent of the total volume. The major firms have invested in developing nations such as India, Thailand, Bangladesh, and Taiwan to grab new markets over the past few years. These variables are anticipated to increase supermarkets' sales potential. 7-Eleven, one of the top amenity store chains, signed a deal with Future Group to open its first outlets in India. The internet segment is anticipated to be the fastest-growing channel between 2022 and 2030, expanding at a revenue-based CAGR of 5.6%. This growth is attributable to the rising global prevalence of the internet and the convenience associated with online purchasing. Moreover, internet channels such as social media, promotional ads, and Google Ads significantly influence consumer shopping preferences on e-commerce platforms such as Walmart, Auchan, Amazon, Grofers, and Rakuten. In addition, the increasing penetration of high-speed internet and smartphone users in developing nations, such as China, India, and Bangladesh, is anticipated to drive the expansion of the e-commerce channel in the worldwide barley flakes market over the forecast period. Key manufacturers implement marketing tactics to achieve maximum client penetration, including mergers and acquisitions. For example, Alibaba Group purchased 90 percent of the holdings in the Indian internet powerhouse Paytm, a brand offered by One 97 Communications Limited.
In 2021, Europe represented the largest market in sales, accounting for 32.6 percent of the total. Major manufacturers such as Nestlé, General Mills, and Kellogg are implementing various marketing strategies to achieve a competitive advantage in the market for barley flakes. These strategies include the introduction of new products, the expansion of retail chain locations, as well as mergers and acquisitions. It is anticipated that Asia Pacific will have the highest growth rate, with a compound annual growth rate (CAGR) based on revenue of 5.4 percent from 2022 until 2030.
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Major manufacturers are releasing ground-breaking items to broaden their product catalog by including barley-containing multigrain cereals and breakfast goods. For example, Gaia, a health and wellness brand owned by Cosmic Nutracos Solutions Private Limited, has introduced a new product called Oats Multigrain. Barley flakes, ragi flakes, oat flakes, and rolled wheat are the food's primary components, and each is an excellent source of fiber, vital minerals, and vitamins. The newly introduced product, which helps to enhance digestion, cholesterol levels, and blood sugar levels in the body, is the focus of the company's efforts to meet the demands of consumers who prioritize their Health. It is anticipated that introducing these new products will result in opening new doors in the not too distant future.
King Arthur Flour Company, Inc.; Honeyville, Inc.; Nestlé; and Kellogg, Cereal Food Manufacturing Company, Bob’s Red Mill Natural Food, Rude Health, Naturally Yours, Gaurang Foods, VLS Foods Pvt. Ltd., VEE GREEN ORGANIC LIFE CARE PRIVATE LIMITED, Nith River Milling, and Hodmedod's British Pulses & Grains.