BPO Business Analytics Market

Market Overview

The global BPO business analytics market was valued at USD 16.3 billion in 2022. It is projected to reach USD 57.65 billion by 2031, growing at a CAGR of 15.12% during the forecast period (2023-2031). The global market is being driven by an increasing need for real-time analytics in business process outsourcing (BPO) analytics.

Business analytics is a data management system that improves a company's ability to gain insight into its target market, formulate sound strategies, cut costs, and stay competitive. Technologies such as Machine Learning, the Internet of Things, and Artificial Intelligence are widely utilized in company operations. This has increased the need for business analytics to handle large data sets. In order to reduce expenses related to the maintenance of an internal analytics team and allocate internal resources for alternative purposes, organizations are progressively opting for the services of Business Process Outsourcing (BPO) providers to manage their analytics requirements.

Market Dynamics

Global BPO Business Analytics Market Drivers:

Increasing Demand for Real-Time Analytics

Businesses invest in data center upgrades to better respond to customers' needs. Real-time analytics are also used to enhance the consumer experience, detect fraud, and better identify patterns. In order to make informed business decisions, it is critical to have access to the most recent customer data, including their buying patterns, demographics, and preferences. Businesses increasingly rely on real-time data analytics to help them prepare for the unexpected. Businesses can obtain critical operating data quickly by utilizing real-time dashboards. However, the pandemic benefited market growth due to the increased need for real-time data.

Gaining an edge in today's competitive market requires access to actionable, real-time business intelligence. Companies specializing in outsourcing business processes utilize data analytics technologies to manage massive volumes of data to provide effective business solutions. Many businesses that outsource their operations (BPOs) have realized the need to manage the vast volumes of business data efficiently they deal with daily. Big data sets from multiple sources are available to organizations nowadays. Big data makes excellent decision-making and business outcomes possible when used appropriately to provide high-quality, real-time, or almost real-time business analytics.

Global BPO Business Analytics Market Restraint:

Availability of Open-source Software

Open-source technologies have transformed remarkably from being perceived as risky and unconventional to recognized for their substantial advantages. The surge in open-source popularity, with over 2.5 billion developers actively engaged on open-source platforms today, has intersected with data science, leading to a powerful synergy. This convergence allows marketers to understand their target market's behavior. The availability of open-source software exerts a dual influence on the dynamics of the BPO business analytics sector, enabling and constraining effects on its growth trajectory.

Additionally, the accessibility and cost-efficiency of open-source analytics tools like R, Python, and Apache Hadoop have democratized the field, empowering smaller BPO firms to compete and innovate, thus expanding the market's overall size and fostering innovation. Larger BPO operations may struggle with scalability, support, and seamless integration issues when heavily reliant on open-source software, potentially impeding the pace of their adoption of analytics solutions. Data security and privacy concerns within open-source environments may deter specific enterprises from fully embracing these tools, hampering market growth.

Global BPO Business Analytics Market Opportunities:

Integration of Artificial Intelligence/Machine Learning and Data Analytics in BPO Operations

BPO providers can capitalize on the power of data analytics to empower clients with valuable insights, enabling data-driven decision-making and more strategic business choices. The combination of AI and ML also offers the possibility of process automation and predictive analytics, which can streamline processes and reduce costs. The integration of IoT in analytics provides real-time insights and opens new avenues for market growth. Providers can leverage the global nature of BPO operations and access diverse datasets and demographics, tailoring solutions to meet clients' unique needs.

Furthermore, the market offers avenues for enhancing customer experiences, identifying emerging trends, managing risks, and ensuring compliance and security. BPOs excelling in analytics can gain a competitive edge by offering advanced data-driven services, and the demand for analytics talent fosters opportunities for skill development and career growth. As technologies evolve, BPOs can diversify service offerings, including industry-specific solutions that cater to specialized requirements.

Regional Analysis

North America Dominates the Global Market

Based on regions, the global BPO business analytics market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

North America is the most significant global BPO business analytics market shareholder and is expected to expand substantially over the forecast period. Rising demand for BPO business analytics outsourcing from sectors including retail, healthcare, BFSI, and communications has propelled North America to the top of the worldwide BPO Business Analytics market. In addition, a surge in the number of new businesses and SMEs' widespread adoption of business analytics are driving expansion. Several BPO service providers are also adopting new methods of providing their offerings online, which bodes well for the North American industry.

Asia-Pacific is anticipated to grow significantly during the forecast period. The Asia-Pacific market is anticipated to grow steadily compared to the other regions in the BPO business analytics market due to rapid industrialization and an increasing number of start-ups spending on business analytics solutions. Similarly, the rising traction of cloud-based BPO services due to their scalability contributes to the evolution of BPO business analytics in the region. Asia-Pacific regions like India and the Philippines dominate the BPO market owing to low labor costs, a large pool of trained professionals, and favorable regional business policies.

Segmental Analysis

The global BPO business analytics market is segmented based on type, deployment, application, and end-user. 

Based on type, the global BPO business analytics market is bifurcated into software and services.

The software segment dominates the global market and is expected to grow substantially over the forecast period. The segment held a revenue share of over 61.3% in 2022. The dominance is attributable to the surging demand for analytics solutions in the data-driven business landscape. In addition, software services offer customizability, scalability, and integration, making it a cost-effective choice for BPO providers to deliver advanced analytics services. Technological advancements, data security, and compliance further bolster the software's position, while its ability to provide competitive advantages and Analytics as a Service (PaaS) options solidify its pivotal role in shaping the market.

Based on deployment, the global BPO business analytics market is bifurcated into cloud-based and on-premise.

The cloud-based BPO services segment owns the highest market share and is predicted to expand substantially during the forecast period. The development of cloud-based BPO services has increased flexibility and adaptability in IT services. These services offer advantages such as scalability, agility, reliability, and cost savings for businesses. Furthermore, the BFSI and healthcare sectors embrace this technology to enhance productivity and support their operations.

Companies like Wipro and IBM offer Business Process as a Service (B-PaaS) solutions in the business process outsourcing market, which help manage critical functions like HR, marketing, finance, and supply chain management. Thus, one of the key drivers for the BPO market's growth is the expansion of business data capacity. The market for business analytics BPO is anticipated to expand as a result of the increasing use of cloud-based solutions by SMEs, the rising need for customer analytics, and the standardization of corporate settings.

Based on application, the global BPO business analytics market is bifurcated into finance and accounting, human resources, knowledge process outsourcing, procurement and supply chain, customer services, and others.

The finance and accounting segment is the highest contributor to the market and is expected to grow significantly over the forecast period. The segment is anticipated to grow at a staggering rate due to the wide spectrum of activities covered by the finance and accounting sector, viz., encompassing the management, scrutiny, and reporting of financial data and transactions that underpin various business operations, including budgeting, forecasting, auditing, taxation, payroll management, invoicing, and compliance adherence. Integrating BPO Business Analytics within this domain is pivotal in elevating financial and accounting procedures' efficiency, precision, and transparency.

Recent Developments

• June 2023- iQor, a prominent multinational company specializing in business process outsourcing (BPO) solutions, declared its strategic collaboration with AmplifAI, a prominent platform utilizing artificial intelligence (AI) to enhance performance and develop tailored settings for employee achievement through data analysis.
• July 2021- IBM introduced IBM z/OS V2.5 (OS) for IBM Z, encouraging clients to embrace hybrid cloud and artificial intelligence (AI) while driving efforts to modernize applications. According to IBM, 71% of surveyed executives view applications based on mainframes as essential to their business strategies, and the percentage of organizations using mainframe resources in a hybrid cloud environment will more than double in the next three years.