The brand protection software market is estimated to grow at a CAGR of 15.1% during the forecast period, 2019–2026.
Evolutionary advances in the internet have profoundly affected the manner in which business is carried out and provided an exceptional opportunity for several third party organizations to attack brands with ease on a global scale. Social media platforms are now open to a barrage of problems such as phishing, piracy & fraud, counterfeiting, and impersonation. In light of this, business organizations are seeking brand protection solutions to avoid the negative and everlasting impact of such issues on consumer trust and market goodwill.
Brand protection solutions safeguard customers from counterfeited goods, maintaining the desirability of the brand, its external perception, and presence. The duration of 2017–2018 observed significant adoption of these solutions across regions.
Some of the major players covered in the report are
The mentioned companies are concisely studied in the report, covering recent developments, financial prospects, product portfolios, geographical strength, and respective business strategies.
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