Breast Pump Market

Market Overview

The global breast pump market size was valued at USD 2 billion in 2021. It is expected to reach an estimated value of USD 5 billion by 2030 at a CAGR of 8% over the forecast period (2022–2030).

The breastfeeding accessories market is the parent market for breast pumps. The nursing equipment market includes a wide variety of products utilized for breastfeeding a child and devices that make the overall process easier for breastfeeding women. The key stakeholders of the market are doctors, lactating mothers, midwives, and hospital staff. The drivers propelling market expansion include an increase in women's workforce participation, increased consciousness of breastfeeding devices, decreased child mortality rates, improved healthcare facilities in emerging nations, and an uptick in the level of milk banks. Furthermore, supporting government regulations and procedures in the countries boosts market expansion. Furthermore, several nations have favorable reimbursement rules, which are expected to boost sales of breastfeeding supplies in those areas.

The global breast pump market share is classified based on product, technology, application, ownership, and region.

Market Dynamics

Market Drivers

• Increased Awareness of the Breastfeeding Accessories

Growing consumer awareness and support initiatives being undertaken by governments worldwide are anticipated to propel the demand for breastfeeding accessories. For instance, insurance companies in the U.S. have to cover the cost of equipment and services that promote breastfeedings, such as breast pumps & accessories and lactation counseling. Governments worldwide urge moms to breastfeed their children until they are six months old. Furthermore, numerous worldwide organizations are organizing breastfeeding outreach programs. In addition, the growing trend of delayed parenthood is anticipated to lead to an increase in spending on premium baby products, which is expected to influence the market positively.

• Enhancing Healthcare facilities in Developing Nations

The breast pump market in developed economies, such as the U.S., Germany, France, and Australia, is comparatively mature due to key market players in these countries and the high demand for the products. Due to limited knowledge, emerging Asian and Latin American nations have limited successful implementation of these commodities. Manufacturing enterprises that spend in these emerging countries are likely to profit if selling and transportation activities are carried out adequately.

Moreover, with a global increase in literacy rates, people regularly adopt advanced medical technologies. However, economic growth in these countries is taking place at a significant rate, which is expected to increase the adoption of breast pumps shortly.

Women in some developing countries are now using technologically advanced devices and accessories in their everyday lives, which helps reduce the time spent on routine breastfeeding activities. This is mainly due to growing awareness, increasing per capita consumer disposable income, and easy availability of modern devices & accessories.

• Rising Number of Newborns

Asia-Pacific nations like China, India, Pakistan, etc., see annual growth in the number of births. Therefore, the APAC governments are putting a lot of effort into improving breast pump technologies by increasing the overall healthcare budgets and infrastructures, which is expected to open up many opportunities in the future and cause the Market value to rise exponentially. One of the main factors driving the global breast pump market's growth is the increasing number of infants. Around 385,000 infants are born each day worldwide, according to BabyCenter. In 2019, the United States had roughly 10,267 births per day.

Market Restraint

• The Practice of Breastmilk Alternatives

Increasing adoption of breastmilk substitutes in both developing and developed countries may be considered one of the significant industry challenges. Baby formula, baby foods, and powdered milk are widely used substitutes. The adoption rate of breastmilk substitutes over breast milk is anticipated to intensify for several reasons, such as rising women's employment rates and changing lifestyles.

Lack of awareness regarding breast pumps in developing and third world countries often leads to a low usage rate of such products. Moreover, low prices of baby formulas compared to breast pumps also encourages high usage of breastmilk substitutes. Formula feeding is much more efficient than breastfeeding in terms of time consumption. Hence, such factors may act as a hindrance to market growth.

What Are Future Growth Opportunities in the Global Breast Pump Market?

• Increasing Number of Milk Banks and Presence of Favourable Demographics

Due to the high demand for breast milk storage and nipple care products, milk banks are rising. Milk banks are beneficial for mothers and are a progressive initiative. If the mother is infected and there is a risk of disease transmission, the mother is unable to lactate, or the baby is orphaned. Brazil is estimated to have the highest number of milk banks, which may create opportunities for market growth in this regional market.

Expanding worldwide population and increased birth levels in growing and undeveloped nations with vast unexplored prospects are predicted to operate as a significant impact-rendering catalyst in this market. An increase in the global population and birth rates are clear indicators of a constantly widening consumer base for breast pumps. Therefore, this driver is expected to pose a high impact on the market over the forecast period.

Segmental Analysis

The global breast pump market share is classified based on product, technology, application, ownership, and region.

The global market of breast pump is divided into open and closed types based on product. The closed system dominated the market in 2021 and is expected to witness the fastest growth over the forecast period due to its relatively higher prices and increasing usage rates. Closed system breast pumps are expected to capture a more significant market share over the forecast period, attributed to the hygienic milk collection mechanism, which involves no contact with air. The closed system market was valued at USD 1,649 million in 2021. It is expected to reach an expected value of USD 3337 million by 2030 at a CAGR of 8%. One of the significant advantages of the closed pumping system is user comfort. The increasing incidence of new infectious diseases has promoted the adoption of closed breast pumps.

Barriers that stop milk from entering the pump's mechanism and overflowing are absent from open-type breast pumps. Compared to closed systems, they are less expensive. Users need help cleaning the tubing or pump mechanisms after milk enters them. Babies are in danger of getting sick because inadequate cleaning before usage allows mold and germs to grow in the pump systems. In addition, the market for open-type breast pumps is anticipated to increase slowly during the projected period as nursing moms prioritize hygiene over cost when buying breast pumps.

The global market of breast pump is divided into manual pumps, battery-powered pumps, and electric pumps (A/C power) based on technology. The electric breast pump market was valued at USD 1261 million in 2021 and is expected to reach a value of USD 2573 million by 2030 at a CAGR of 8%. The electric breast pump market is dominated as employed mothers often select electric pumps since they can collect more milk in less time.

The global market of breast pump is segmented into personal use and hospital grade based on application. The hospital grade segment is anticipated to witness the fastest growth over the forecast period. In 2021, the hospital segment was valued at USD 1,537 million. It is predicted to reach an expected value of USD 3086 million by 2030 at a CAGR of 8%. The hospital grade segment is anticipated to witness the fastest growth over the forecast period owing to the increasing use in hospitals and clinics across the globe. CDC and the American College of Obstetricians and Gynecology (ACOG) recommend the isolation of neonates from mothers for a minimum of seven days or more to limit infant infection from COVID-19. This is expected to drive the hospital-grade electric pump market at a healthy rate during the forecast period.

The global market of breast pump is segmented into purchased and rented based on ownership. The purchased segment dominated the market over the analysis period. The purchased market was valued at USD 1,277 million in 2021. It is expected to reach an expected value of USD 2505 million in 2030 growing at a CAGR of 8%. The purchased segment is anticipated to witness the fastest growth over the forecast period owing to the low risk of transmission of diseases through breast pumps.

Impact of covid-19

The outbreak of COVID-19 has disrupted the supply chain across all sectors due to travel restrictions, reduced human resources, and lockdown in various industrial hubs. However, breast pumps are critical in this current situation, and disruption in its supply might increase the number of cases & fatalities, product shortage in healthcare facilities, and low profits for healthcare companies. Essential stakeholders plan to enlarge their businesses and establish new depots in various locations, allowing corporations to transact through several other routes in the worst-affected regions.

As the pandemic is growing in many countries and has spread across the globe, the supply chain vertical has been affected the most by the healthcare companies, which is also negatively impacting the breast pump market.

The pandemic also has created the potential for regional producers. To improve their position in the market, key companies adopt various plans and policies to gain a higher market share. The critical step that significant players can take is to partner with the relevant third-party vendors. It can be achieved by proper communication and adjustments in the frequency and volume of breast pumps for healthcare settings.

Regional Analysis

North America and Asia-Pacific to Dominate the Global Market

The global breast pump market is segmented regionally into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North American breast pump market dominated the global market and was valued at USD 1,328 in 2021. It is expected to reach USD 2535 million by 2030 at a CAGR of 7%. Several legislations, such as the Fair Labor Standards Act of 1938 and Employment Standards Act 2000, comprised an employed mother to breastfeed her baby. This is expected to enhance the market in North America. Furthermore, this region is overseen by government regulators that have legislation governing the compensation of breast pumps. Such measures are expected to boost sales of these commodities in North America.

Moreover, an increasing number of milk banks in the U.S. is anticipated to propel the demand for breast pumps. Furthermore, a research study published by FLRF Mother-Milk-Infant Center of Research Excellence confirmed that breast milk is safe from COVID-19 infected mothers, and transmission to the newborn through human milk is unlikely. This indicates no adverse influence on the breast pump market, as mothers continued to breastfeed their babies even during the Pandemic.

The Asia-Pacific breast pump market is driven by various awareness campaigns leading to increasing awareness. For instance, in May 2018, Medela Asia-Pacific Breastfeeding and Lactation Symposium aimed to enhance knowledge & understanding and clinical practice through various presentations on the latest research in human milk and breastfeeding. In 2021, the Asia-Pacific breast pump market was valued at USD 343 million and was expected to reach USD 819 million by 2030 at a CAGR of 10%. The conference can be attended by midwives, lactation consultants, neonatal nurses, maternal child health nurses, general practitioners, pediatricians, speech therapists, and dietitians. Moreover, rising awareness coupled with the presence of a large population in the region is expected to drive the market's growth.

The increased birth rate and women's employment in Europe contributed to its ~23%+ revenue share in 2022. In Europe, there were almost 4.2 million births in 2019, and between 2009 and 2019, the employment rate for women rose from 58.3% to 64.1%. Working mothers struggle to manage and provide their infants with the nourishment they need, which, if not appropriately catered for, might lead to an increase in newborn death. Breast pumps make it simpler for women working to feed their infants adequately. Moreover, in the upcoming years, the European breast pump market is anticipated to profit from growing consumer awareness of the advantages of nursing, specifically among lactating moms. Technology developments and high disposable wealth are significant motivating elements for the regional market.

Recent Developments

• In November 2022, Medela, the company whose products are trusted by millions of mothers2, introduced the new Freestyle Hands-free Breast Pump, its first wearable breast pump option.
• In November 2022, Medela and Medpro Healthcare Sales Solutions declared cooperation and leadership to promote growth in the wound care sector.
• In November 2022, At RSNA, Philips introduced new AI-enhanced informatics solutions that will add intelligence to every radiology process stage to boost diagnostic confidence.
• In November 2022, At RSNA 2022, Philips unveiled a new portable ultrasound equipment that will enable more patients to receive a diagnosis correctly the first time.
• In August 2022, The People Who Made Babybel Are Developing A New And Improved Vegan Cheese.

Breast Pump Market Segmentation

By Product

• Open 
• Closed

By Technology

• Manual Pumps
• Battery-powered Pumps
• Electric Pumps (A/C Power)

By Application

• Personal Use 
• Hospital Grade

By Ownership

• Purchased 
• Rented

 By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa