Research Methodology – Buy Now Pay Later Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Buy Now Pay Later Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Buy Now Pay Later Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of service providers
- Total value of transactions made using Buy Now Pay Later option
- Number of active BNPL users
- Geographic coverage and demographic adoption
- Industry verticals adopting BNPL services
- Current and potential revenues from BNPL services
- Market penetration of BNPL services
- Trends in consumer behavior towards BNPL
- Average buy now pay later deal size
Key Market Indicators
- Customer growth rate
- Transaction volume
- Average transaction value
- Churn rate (Customers who terminate their service within a certain time frame)
- Revenue growth rate
- Market concentration rate (The share of the market controlled by the leading companies)
- Changes in regulatory policies affecting BNPL services
Growth Trends
- Increasing adoption of mobile commerce
- Rising consumer preference for installment-based payments
- Evolution of the fintech industry
- Growth of the e-commerce sector
- Expansion of retail businesses using BNPL model
- Increasing collaborations and partnerships among fintech companies and merchants
- Introduction of regulatory laws promoting safe financial practices
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Buy Now Pay Later Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Buy Now Pay Later Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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