Camera Stabilizer Market

Market Overview

The global camera stabilizer market size was valued at USD 4,156 million in 2021. It is projected to reach USD 6,283 million by 2030, growing at a CAGR of 4.7% during the forecast period (2022–2030).

A camera stabilizer, sometimes known as a camera-stabilizing mount, is used to hold a camera while minimizing or eliminating unintentional movement or shake. Small hand-held cameras are stabilized against the photographer's body using a harness or curved frame. In other designs, the handle grip is underneath the camera, and the camera mount is on an arm that extends out in front of the photographer. Another alternative places the camera on a fulcrum brace pressed against the photographer's chest or abdomen. The camera stabilizer market has witnessed notable growth over the past few years. The demand for innovative products is essential to boosting the camera stabilizer market. The growth of the camera stabilizer can be attributed to growth in the media and entertainment industry which has led to a rise in the demand for both hand-held and body-mounted cameras.

Market Dynamics

Global Camera Stabilizer Market Drivers

Rapid Growth of the Entertainment Sector

The global entertainment and media industry has witnessed significant growth in the past few decades. The growth can be attributed to the increased production of various genres of video content both on television and on the big screen. Consumer tastes have shifted in terms of how people like to consume and pay for entertainment and media. The key players in the entertainment industry are changing their business models and focusing on producing great content. Therefore, the expenditure on technologies and equipment, such as VFX and CGI, in various cameras and peripherals, including camera stabilizers, has increased tremendously. In the sports broadcasting sector, cameras and various peripherals, such as stabilizers and mounts, have increased tremendously to capture the most precise and stutter-less video possible for the viewers, which has further driven the sales of camera stabilizers in the global market.

Increasing Availability of Low-Cost Camera Stabilizers

Camera stabilizers were initially quite expensive, but prices have drastically decreased due to technological advancements and increased competition among the major companies in the market. The increased affordability has encouraged filmmakers and content creators with low budgets to use this device. This increase in affordability has broadened the target market and made way for higher sales, which has paved the way for camera stabilizers.

Growing Use of Camera Stabilizers in the Event Industry

Camera stabilizers have entered the event industry due to the increased affordability of cameras and their accessories and increased consumer expectations of video quality. Nowadays, people spend heavily on marriages and demand high-quality recordings for their keepsakes. To bridge the demand of its customers, the players in the event industry have started investing in high-quality camera equipment. The increased investment in camera equipment and peripherals has driven the growth of camera stabilizers in the global market.

Global Camera Stabilizer Market Restraint

Integrated Camera Stabilization in Modern Cameras

Several modern-day cameras and smartphones have inbuilt motion stabilization. Optical image stabilization (OIS), a feature of smartphone cameras, lessens blurry photos and videos brought on by jerky motion. OIS is also used in some compact cameras and SLR lenses to get more precise and sharper images. Electronic image stabilization (EIS) is another technique used to compensate for hand. Numerous smartphone applications have also been created to deal with blurry photographs. The range of less expensive alternatives to camera stabilizers is expected to hamper sales of these devices.

Global Camera Stabilizer Market Opportunities

Innovations and Technological Development

The improvement in camera stabilization technology that not only provides the base feature but builds on the existing technology and provides augmented features such as modular camera stabilizers and the inclusion of a gyroscope may provide opportunities for growth in the coming years. Moreover, an increase in the adoption of camera stabilizers for smartphones with feature cameras is also expected to open opportunities for growth for camera stabilizers in the global market.

Regional Analysis

The global camera stabilizer market is divided into four regions, namely North America, Europe, Asia-Pacific, and LAMEA.

North America Dominates the Global Market

North America is the most significant global camera stabilizer market shareholder and is expected to grow with a CAGR of 3.6% over the forecast period. North America is a mature region where consumers have high purchasing power. The consumers in this region focus more on the quality of the products and are somewhat less price sensitive than those in Asia-Pacific. The camera and camera equipment market is rapidly maturing owing to the high level of ownership of digital cameras among consumers. Repeat purchases have become critical for the sales of camera and camera equipment manufacturing companies in the U.S. and Canada. The market in the region is dependent on repeat purchases either to replace broken equipment or obsolete equipment. The demand for camera stabilizers in the current scenario is highly influenced by the number of small filmmakers and content creators in this region.

Asia-Pacific is estimated to grow at a CAGR of 6%, generating USD 786 million during the forecast period. Asia-Pacific is an emerging market in which countries like India and China have witnessed substantial economic growth in the past few years. Countries in this region have a large population, and the demand for consumer goods is very high. Consumers in Asia-Pacific are price sensitive and demand the best value for their money. The camera and camera equipment are expected to grow substantially over the forecast period owing to the growing adoption of high-quality cameras and camera equipment by the filmmaking and broadcast media sectors. Moreover, regular consumers' increased usage of camera stabilizers for smartphone accessories and equipment boosts market growth.

Europe is a mature market where the development of the camera accessories market has remained relatively steady over the years. This is attributed to the rising usage of camera accessories and products, which is a result of a surge in the spending power of the people living in the region. Europe is economically stable, and people in this region have seen increased purchasing power due to a rise in disposable income. In addition, the retail channels are well-established and widespread across Europe. With the advent of e-commerce and the trend of online shopping, the market for camera stabilizers has experienced significant growth. The market for camera stabilizers in this region is driven by filmmakers' growing adoption of camera equipment. Moreover, the rise in interest in video logging also drives the market growth in this region.

The African economy is expected to grow, and the factors driving the market growth include better economic management, improved global economic conditions, recovery in commodity prices, and improved agriculture production. A rise in the affluent population and an increase in the number of shopping centers drive the growth of the hand-held camera stabilizers market in the region. Furthermore, increasing the affordability of cameras and camera stabilizers also drives market growth in the region. New product innovations and an increase in the adoption of camera equipment by the event management industry are expected to provide opportunities for growth in the future.

Segmental Analysis

The global camera stabilizer market is segmented by type, application, and sales channel.

Based on type, the global market is divided into body-mounted and hand-held.

The hand-held segment is the highest contributor to the market and is projected to grow with a CAGR of 5.2% in the forecast period. Hand-held stabilizers are used to prevent or compensate for unwanted camera movement caused by sudden movements when capturing images or videos in smaller cameras or smartphones. This equipment is standard among online content creators, video loggers, professional photographers, and even the regular consumer who wants to capture sharp images and videos when shooting through a low shutter speed camera. The market for hand-held camera stabilizers is driven by the rising number of content creators and small filmmakers worldwide.

The body-mounted camera stabilizers are a set of equipment that is used when shooting on cinema or other large cameras. Professional filmmakers and cinematographers mostly use this equipment. This equipment removes unwanted jitters caused by unwanted movements, reduces load, and supports the cameraman. The body-mounted camera stabilizers have experienced high popularity due to the increased demand for high-quality stabilizer equipment by filmmakers.

Based on application, the global market is segmented into cinema cameras, DSLRs, action cameras, and smartphones.

The cinema camera segment owns the highest market share and is expected to grow with a CAGR of 3.8% over the forecast period. Cinema cameras, also known as movie cameras, are large cameras that capture coverage digitally and are generally used in the entertainment industry. Traditionally, movie cameras used film stock to capture videos and could only take static camera angle shots. However, with body-mounted stabilizers, cinematographers can take videos from varying angles as the camera can be moved around by the cameraman with jitters. Nowadays, digital movie camera output is of substantial quality and far more dynamic than the cameras in the past. The cinema camera had significant growth over the years owing to technological breakthroughs and an increase in the number of total production houses. Increasing expenditure on cameras and accessories by significant production houses has augmented the camera stabilizer market growth.

The smartphone segment is poised to grow with a CAGR of 6.8% over the forecast period. Smartphones with several features are available in the market with high-resolution cameras that can click high-quality photos and videos but still require a platform to avoid blurry images. People often use a hand-held camera stabilizer to counter unwanted motion while shooting through their smartphones. Over the years, the penetration of smartphones has increased, and many consumers today own a smartphone. The breakthroughs in camera technology and the growing affordability of smartphones are expected to drive the demand for camera stabilizers in the smartphone category.

Based on sales channels, the market is classified into offline and online channels.

The offline channel segment is the highest market contributor and is expected to grow with a CAGR of 4.5% over the forecast period. The offline segment in the camera stabilizers includes all retail formats with a physical presence where consumers can visit and buy the camera stabilizers. Most offline stores usually span over a large area and display different camera stabilizers and a wide range of camera stabilizer brands. In addition, they are mainly located within city reach for convenience and easy accessibility. The offline channels lead in market share owing to the greater prevalence of such channels among buyers. This can be attributed to a large range of products under one roof, easy trials, and higher convenience.

Due to easy access to the internet and the affordability of a wide variety of goods, online sales have experienced rapid development in recent years. E-commerce is one of the fast-emerging sales channels in the camera stabilizer market. Customers prefer online platforms since they are convenient and easily accessible. Moreover, online platforms offer discounts on online purchases to attract more customers. Easy availability of information about the camera stabilizer, time-saving feature, and home delivery facility contributes to online sales growth. 

Recent Developments

• October 2022- Tilta released a new camera cage for the Fujifilm X-H2 and X-H2S. It includes a cold shoe mount, ARRI standard rosette, NATO rail, M3 port, and multiple 1/4-20 screw holes. Tilta says the cage offers complete camera protection via built-in cushions.
• February 2022- Freefly Systems collaborated with Drone Nerds, a market leader in drone solutions and distribution, to develop the Astro and Alta X drones. Both drones include superb picture technology, cutting-edge motor drives, and high-performance autopilot sensors that can be very useful for emergency response and public safety.