Research Methodology – Canned Alcoholic Beverages Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Canned Alcoholic Beverages Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Canned Alcoholic Beverages Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Production and consumption rates of canned alcoholic beverages.
- Existing competition in the market.
- Pricing trends in the market.
- Market trends such as preferences for distilled and non-distilled beverages.
- Existing regulatory landscape and its impacts on the canned alcoholic beverages market.
- The number and size of suppliers and distributers in the canned alcoholic beverage market.
- Technological advancements in beverage manufacturing and packaging.
- Geographical factors including climate, market accessibility and demographic factors.
- Consumer trends and preferences, including shifts in alcohol consumption habits.
2 Key Market Indicators
- Annual growth rate of the overall alcohol market and specifically, the canned alcoholic beverages market.
- Market volatility and sustainability.
- Level of market share concentration.
- Demand-supply gap in the market.
- Market profitability margin and return on investment.
- Supply chain complexity in the canned alcoholic beverages market.
- Market saturation levels in different regions.
3 Growth Trends
- Increasing consumer preference towards canned alcoholic beverages due to convenience and portability.
- Growth of e-commerce and online sales, driving the online sales of canned alcoholic beverages.
- Trends toward healthier options/reference for low-calorie, low-sugar alcoholic drinks.
- Increase in demand due to increased events, celebrations, and parties where canned alcoholic beverages are served.
- Industry innovation such as unique flavors, premium products and sustainable packaging leading to market growth.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Canned Alcoholic Beverages Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Canned Alcoholic Beverages Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights