Carpet Cleaner Market

Market Overview

The global carpet cleaner market size was valued at USD 690.15 million in 2022. It is estimated to reach USD 1,173.93 million by 2031, growing at a CAGR of 6.08% during the forecast period (2023–2031).

The global carpet cleaner market is mainly driven by rising installation in new construction, renovation, and urbanization. The growing inclination toward maintenance of cleanliness and hygiene is also another major driver for the carpet cleaner market globally. A carpet is a thick, soft cloth spread over a staircase or floor. A carpet cleaner is developed to remove dirt and stains thoroughly embedded in carpets. It consists of a pump, vacuum, heating device, solution tank, and recovery tank to reach deep into the carpet pile and remove dirt.

Carpet cleaner combines cleansing solutions, powerful scrubbing brushes, and vacuum suction to eliminate dead skin cells, pollen, and food debris. Compared to conventional carpet shampooing, dry cleaning aids in preventing carpet deterioration. Due to the plush silicone coating on its handle, the carpet cleaner has widespread applications worldwide in residential and commercial settings.

Market Dynamics

Global Carpet Cleaner Market Drivers

Growth of the Global Carpet Flooring Market

The global demand for carpets and rugs has been rising consistently over the last few years, primarily driven by the rising demand in China. The rapid growth of construction in residential and non-residential sectors and administrative buildings in the Asia-Pacific region is also driving the global carpet industry. The global carpet market is expected to grow at a CAGR of 2%-3% during the forecast period.

With the growing use of carpets and rugs, the demand for professional carpet cleaning equipment is expected to rise. Carpet cleaning can be overwhelming and quite challenging. The use of professional equipment would not only reduce the efforts and labor but also enhance the longevity of the carpets. Thus, the growth of the carpet and rug industry would support the demand for carpet cleaning equipment.

Rising Traction Toward Green Cleaning Technologies

One of the emerging trends among cleaning equipment providers is offering environmentally sustainable products and services. Green cleaning primarily refers to using products and services that have a smaller influence on human health and the environment than other available products and services that can negatively affect both.

Green cleaning technology focuses on the reduced usage of water and chemicals, lower emissions and air pollution, and the usage of machines designed to last for a longer period. Providing sustainable cleaning most cost-effectively is also a competitive factor for vendors in this space. The constant evolution of technologies by cleaning equipment manufacturers to satisfy various industrial needs generates numerous opportunities for carpet cleaners.

Global Carpet Cleaner Market Restraint

Increasing Availability and Adoption of Alternative Beauty and Cosmetic Products

Carpet flooring faces a major challenge against hard flooring alternatives. The initial cost of carpet flooring is significantly less than that of concrete flooring. In addition, hard flooring is superior to carpet flooring in terms of durability and simplicity of maintenance. Considering durability, hardwood flooring may last over 100 years if maintained properly. Carpet flooring requires a full replacement every 15 years.

In relation to visual characteristics, there might be substantial disparities between hard flooring and carpet flooring. Hardwood flooring is considered a prestigious choice and a high-end, luxurious option. Carpets look much different than hard flooring. However, it is available in various colors, designs, and patterns, making it a versatile flooring choice, which is also expected to restrain the market growth.

Global Carpet Cleaner Market Opportunities

Rising Home Improvement Activities

Millennials are thought to spend a lot of money on home renovation projects, which could expand the demand for carpet cleaners. The carpets and carpet cleaners market is bolstered by accelerated urbanization, an aging population, and rising disposable incomes in developing nations, which support the home improvement segment. The other aspects are renovation and remodeling trends owing to product innovations in various categories, such as kitchens, bathrooms, accessories, and interiors.

According to modern trends, millennials purchase new homes and engage in home improvement projects. After renovation, this generation is anticipated to look out for carpets to experience improved flooring, hence driving demand for carpets. This, in turn, is anticipated to drive the demand for carpet cleaners. Owing to the COVID-19 pandemic, home improvement activities increased annually by over 58%. The extension of homes jumped to 52% in 2020. All such factors are anticipated to fuel carpets' use, generating market opportunities for carpet cleaners.

Regional Analysis

Based on region, the global carpet cleaner market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

North America Dominates the Global Market

North America is the most significant global carpet cleaner market shareholder and is estimated to exhibit a CAGR of 5.08% during the forecast period. Due to the large penetration of commercial and residential markets and the high disposable income of consumers, North America contributes a significant proportion of the global market. In the first half of 2019, private office construction in the US accounted for more than USD 8 billion. By 2050, the floor area of commercial buildings is estimated to reach 126.1 billion square feet, a 39% increase from 2017. This, in turn, reflects the large potential for the growing demand for carpet flooring. Moreover, North America is home to the developed retail sector, which witnesses millions of people walking in daily. This creates the requirement for robust flooring that is stain-resistant and slip-resistant. This, in turn, has driven the demand for carpet flooring in North America, hence driving the carpet cleaners market.

North America also hosts about 357 million people, and about 143 million households are in the region. Some key factors promoting market growth in North America include establishing a special economic need for floor construction and driving the demand for carpet flowing and carpet cleaners.

Europe is expected to exhibit a CAGR of 6.29% over the forecast period. The European construction industry is anticipated to expand across all sectors, including non-residential, residential, and civil engineering, for new renovation and construction. The engine of construction growth will shift from new housing construction to civil engineering construction during the forecast period. With the growth in residential construction and the completion of housing construction projects, the demand for carpets will likely grow in Europe. Due to their aesthetics and affordability, carpets are a popular flooring choice across Europe. Additionally, it is projected that during the forecast period, there will be a significant increase in demand for carpets in the non-residential or commercial sectors, such as aircraft and automotive. The growth of the automotive industry in the UK, Spain, and Germany is fueling the demand for carpets in the region, boosting the carpet cleaner market.

India, China, South Korea, Australia, and Japan mainly drive Asia-Pacific's market growth. Strong economic growth, rising construction activities, and surging disposable income have majorly supported the region's market growth. The region is the largest market for the global construction industry. Due to strong investment in infrastructure spending, especially in Australia, China, Hong Kong, Japan, the Philippines, Singapore, Taiwan, Thailand, Myanmar, and Vietnam, these countries are the most potential markets for carpet cleaners in the Asia-Pacific region.

In addition, Asia-Pacific is expected to witness exponential growth in the carpet cleaner market throughout the forecast period due to the population's increasing adoption of technically advanced products. Rapid urbanization because of the migration of people from rural to urban areas leads to improved living standards in a country like India, which provides various opportunities to expand the market for cordless carpet cleaners.

The Latin American region is expected to expand substantially due to the growing number of shopping malls and hotels and deteriorating air quality in countries. During the projection period, the commercial and residential sectors are expected to have higher sales, especially in hospitals and offices. Better supply chain networks in Brazil and other countries are expected to boost the supply of carpet cleaner cleaners in the Latin American market. Lower interest rates on home loans in countries such as Mexico and Brazil provide opportunities for expanding the residential sector, which is expected to boost the demand for carpet cleaners in the region.

In the Middle East and Africa, the increasing need for energy-efficient and cost-effective carpet cleaners that can provide high performance on various surfaces, such as hard floors, carpets, and others, is expected to boost the market for cordless carpet cleaners. Furthermore, rising global awareness regarding air pollution and rapid urbanization is predicted to surge the demand for air purifiers in the region during the forecast period. The rising residential electricity costs in countries such as Turkey, South Africa, and others prevent certain residents from using carpet cleaners. Therefore, it is expected to pose certain challenges to the growth of the carpet cleaner market.

Segmental Analysis

The global carpet cleaner market is bifurcated into products, cleaning methods, distribution channels, and end-users.

Based on product, the global market is bifurcated into canister, upright, and handheld carpet cleaners. 

The upright carpet cleaner segment is the highest contributor to the market and is anticipated to exhibit a CAGR of 5.55% over the forecast period. Upright carpet cleaners are one of the most popular floorcare equipment. Although these machines were largely popular in developed regions such as the US and Europe, they are currently used across the globe for commercial and residential cleaning purposes. An upright carpet cleaner is available in two sizes: half-size upright carpet cleaner and full-size upright carpet cleaner. Half-size upright carpet cleaners are generally lightweight, compact, and very powerful. However, they have a smaller cleaning pathway of about six inches. Thus, these upright carpet cleaners are suitable for cleaning small rooms, apartments, narrow corridors, and other smaller areas.

Based on cleaning methods, the global carpet cleaner market is segmented into carpet extractors and carpet steamers. 

The carpet extractor segment is the largest revenue contributor to the market and is expected to exhibit a CAGR of 5.91% over the forecast period. Carpet extractors are carpet cleaner that extracts the dirt and stains from the carpet's fibers, leaving the carpet clean and sanitized. They use a mild solution of hot or cold water with a cleaning chemical applied to the carpet and enters deep into the pile. The cleaning solution absorbs the dirt, which is then vacuumed by the extractors, leaving the carpet clean. It can be used for cleaning wide carpeted areas such as educational institutes, hotels, restaurants, airports, and other spacious carpeted floors. It is also beneficial for cleaning heavy traffic areas, saving a lot of labor and cleaning time.

In addition, a lightweight and compact carpet extractor is advantageous for cleaning smaller carpeted areas and is highly maneuverable. It can be used occasionally to remove stains. Large carpet extractors are used for cleaning large, carpeted floors.

Based on distribution channels, the global market is bifurcated into offline and online channels. 

The offline channel segment dominates the global market and is predicted to grow at a CAGR of 5.91% over the forecast period. Offline sales of carpet cleaners have always been high compared to online sales, as consumers prefer to shop for electrical appliances in person to understand the functionality and use of the product before purchase. Due to the lockdown restrictions imposed in 2020 by various countries, all physical outlets were temporarily shut down. Due to the decline in revenue, many brands have completely shut down certain stores in some cities. Hence, the demand for offline sales was badly impacted. However, the market is expected to see growth in the future as soon as everything gets back to normal.

In countries with lower literacy rates, lower penetration of the internet, and lack of proper transportation and logistics facilities, the offline demand remains high. Moreover, a few customers fear receiving a damaged product since these products cost a little more.

Based on end-users, the global market is bifurcated into residential, commercial, and contract cleaners. 

The commercial segment owns the highest carpet cleaner market share and is expected to exhibit a CAGR of 5.52% over the forecast period. The rising number of commercial facilities, like shopping malls, hotels, retail outlets, or offices, would boost the carpet cleaners market, as carpets are easy to install, affordable, and available in numerous colors and designs. Due to its benefits, carpet flooring has been a popular choice in all commercial facilities. Furthermore, carpets can improve the overall aesthetics of the buildings and provide noise insulation in high-traffic areas. With the increased demand for carpets among end-users, the demand for commercial carpet cleaners is also expected to increase.

Recent Developments

• June 2023- Zoflora introduced its first carpet, rug, and upholstery-specific cleaning product. Carpet Fresh & Care Foam (rrp: £7/600ml) promises to remove dirt, eliminate odors, and emit the aroma of Zoflora's most popular fragrance, Linen Fresh.
• April 2023- Bissell®, a leader in homecare solutions for over 145 years, introduced the Bissell® Revolution® HydroSteamTM Pet, the only carpet cleaner with the power of HydroSteamTM Technology, a unique heater and fluid delivery system for improved removal of difficult, stuck-on messes and sticky stains.