Carpet Cleaning Products Market

Market Overview

The global carpet cleaning products market size was valued at USD 1.62 billion in 2021 and is projected to reach USD 2.63 billion by 2030, registering a CAGR of 5.52% from 2022 to 2030.

As their name suggests, carpet cleaning products are any products that are utilized in the process of maintaining a clean carpet. They contribute to the cleaning of the carpets, assisting in the removal of dirt, stains, and odours. The products for cleaning carpets are available in a variety of forms, including sprays, shampoos, detergents, and other kinds.

Carpets are one of the most common items used as interior decorative items. They are used extensively in commercial buildings and residential settings to provide an aesthetically pleasing appearance. Increases in the rate of urbanization and the number of building projects have contributed to increased demand for carpets. Because of the rise in demand for carpets, it is even more critical to ensure that they are kept tidy and clean. As a result, this has a positive impact on the demand for carpet cleaning products all over the world. These carpet cleaning products are offered in a diverse selection of price points and varieties, catering to the requirements and preferences of many customers. In addition, the use of carpet cleaning products helps prevent bacterial infestation, which is a factor in the development of various diseases and allergies. Another reason for the rise in carpet sales is that people are living busier lives, and by using carpets in their homes, they can save the time, money, and effort that would otherwise be spent on daily floor cleaning. As a result, consumers are becoming increasingly interested in carpet cleaning products.

Market Dynamics

Global Carpet Cleaning Products Market Driver

The increased popularity of carpets worldwide

The market for cleaning products has been propelled forward by the rising popularity of carpeting, particularly in western nations. The number of hand-woven carpets shipped out of India at an increasing rate is not slowing down. There is significant demand for Indian carpets, particularly in developed countries. As a result, developed economies like the United States, Canada, Germany, and others are seeing an increased preference for carpet cleaners to maintain their carpets accurately. In addition, consumers' propensity to save time, money, and effort in cleaning the floors due to their hectic lifestyles has increased the number of carpets they have purchased.

Carpets are used as a preventive tool

It is anticipated that carpets' use as a preventative measure against common causes of minor injuries and accidents, such as slipping and falling, will help drive product sales. Consequently, there will be an increased demand for cleaning products, particularly in residential areas. Additionally, consumers are encouraged to invest in environmentally friendly cleaning products that do not contain chemicals due to rising global environmental concerns. The production of natural and organic cleaners using sustainable manufacturing practices is becoming increasingly important to businesses. It is anticipated that the expansion of this industry will be fueled by eco-friendly ingredients, in conjunction with appealing packaging and marketing campaigns.

Global Carpet Cleaning Products Market Restraint

Adverse effects on health

Perchloroethylene is a common chemical used in dry cleaning that is known to cause nausea, dizziness, and fatigue. It is also thought to cause damage to the kidneys and the liver. Carpet cleaners use this chemical, which is one of the potentially hazardous chemicals used in the cleaning process. Naphthalene is a common component in cleaning products because it breaks down grime. However, carpet and rug shampoos that are based on chemicals can leave behind unpleasant residues, fumes, or artificial fragrances. This, combined with the fact that other products are available on the market, may hinder the market for carpet and rug shampoo.

Regional Analysis

According to the region, the market is segmented into North America, Europe; Asia Pacific; Central & South America and Middle East & Africa.

North America dominated the most significant portion of the global market. The range of cleaning products has expanded due to the rising use of carpets in residential settings. One of the main factors propelling the market is the widespread use of carpet flooring in nations like the U.S. and Canada to demonstrate a luxury lifestyle due to high disposable income. The demand for carpet cleaners, including spray, liquid, and powder products, has also increased due to growing awareness of the importance of cleanliness to prevent bacterial infestation. The fastest CAGR is anticipated for the Asia Pacific market. The hospitality industry, particularly hotels and resorts in the Asia Pacific, has been driven by increased infrastructure activities. The region saw rising spending on luxury lifestyle goods like carpets due to the region's rapid urbanization and expanding population, which is anticipated to affect market growth positively.

Segmental Analysis

The global carpet cleaning products market is segmented by product, application, and region.

Based on the product, the market is classified into Shampoo, Spray, Liquid and Others. The market for carpet cleaning products was dominated by the liquid category, which held the largest share. The segment, typically referred to as dry cleaning, offers a variety of carpet absorbents in the form of liquid cleaners, with the aid of mechanical agitation from the brush, which cleans through the material, the liquid aids in absorbing dirt from carpets. When the liquid cleaner is used with water or applied directly to the carpet, the soil is broken down, and the liquid is then vacuumed up to be absorbed. These liquid cleaners have dominated the market with extensive use in residential and commercial spaces thanks to their simple and efficient application. The market for the spray is anticipated to grow at the fastest CAGR. Due to an increase in the busy lifestyle brought on by a significant urban population, consumers now prefer less time-consuming products with greater convenience. Consequently, there is a growing preference for spray cleaners, mainly for residential applications, because they don't need special application knowledge.

The market is categorized into residential, Commercial and Hotels & Restaurants. Hotels and eateries accounted for the most significant portion. The use of carpet cleaners has increased due to the rise in the number of cafes, restaurants, and hotels in nations like the U.S., Italy, India, and France. Additionally, a growing customer preference for opulent lodging has compelled the owners to offer their guests a first-class experience. Hotels and hospitality chains mainly invest in high-end carpets and, as a result, help to drive up demand. The segment for residential applications is anticipated to have the fastest CAGR. The use of hygiene and home care products is growing due to the increased risk of illnesses brought on by infectious bacteria found in various fabrics, including carpets. As a result, cleaning products are growing in popularity among homeowners.

Recent Developments

• In February 2022: Reckitt Benckiser Group plc ("Reckitt"), maker of Lysol and Dettol, and Diversey Holdings, Ltd. (NASDAQ: DSEY), a leader in the development and delivery of hygiene, infection prevention, and cleaning solutions, are pleased to announce a distribution collaboration that will expand businesses' access to trusted hygiene solutions that help protect staff, clients and customers from the spread of illness-causing germs.