Children's Dresses and Skirts Market

Market Overview

The global Children's Dresses and skirts market size was valued at USD 14.42 billion in 2021, and it is anticipated to reach USD 23.03 billion by 2030 at a CAGR of 5.34%.

As the name suggests, the global market for Children's Dresses and skirts is about the businesses that deal in children's clothing and produce dresses and skirts for children. More than ever, it's essential to keep up with the latest trends and ensure you always look presentable. And this is true for everyone, including children. Their parents want them to wear fashionable clothes because they believe it conveys an important message about how a person should be treated. People place a high value on fashion, and when we talk about fashion, clothing is the first thing that spring to mind.

It is projected that population expansion in Asia-Pacific, increased consumer spending, growth of the organised retail sector, and an increase in global brand recognition will drive the industry. In addition, developments in supply chain and logistics management are projected to result in increased efficiency and a reduced risk factor, both of which will drive the expansion of the industry. Due to the lockdown and limitations imposed as a result of the epidemic, the global garment industry faced a dip and a reduction in sales. As a result of the lockdown, manufacturing, transportation, trading, and sales activities were halted, which affected the market.

On the other hand, now that trade and commercial activities have been resumed and limitations have been loosened, it is anticipated that product sales and demand will revive. In addition, prominent businesses are employing various marketing methods to expand their consumer base. One of these strategies is the provision of exclusive deals and discounts via the online channels they control. The various online distribution channels offer a wide selection of products for competitive pricing and continue to bring in new clients.

Market Dynamics

Global Children's Dresses and Skirts Market Drivers

Rising consumer spending on fast fashion

We all are consumers and the money we spend on the things we need and want is called consumer spending. There are many factors which affect consumer spending. One is disposable income, a consumer's income after paying taxes. We have witnessed that disposable income is on the rise.

Fast fashion is defined as stylish, low-cost clothing produced using designs borrowed from fashion designers or celebrities and sold in stores to the general public. The way people dress has altered as a result of fast-fashion clothes. They've even influenced how people think about clothing and what they do with it. They buy a lot more clothes than they used to. Clothing shopping used to be a once-in-a-while occurrence, something we did a few times a year when the seasons changed or we outgrew our current wardrobe.

However, the scenario altered around 20 years ago. Clothing became more affordable, and shopping became a kind of recreation. Despite the amount of clothing purchased, buyers do not have the opportunity to wear it. They buy clothes that go out of style in a matter of weeks. Fast fashion swiftly grows to all corners of the globe with the hopes of attracting the most significant number of customers, sales, or money. Retailers employ all available ways to get closer to customers and suit their needs with constantly changing offers.

Growing online shopping

The widespread availability of internet connectivity has helped to level the playing field in the retail industry by making it more straightforward for people and companies to sell things without being restricted by physical location. According to the information source Internet Retailer, in 2020, e-commerce sales in the United States experienced a growth of 44%. They constituted more than 21% of total retail sales. This increase was attributed to the pandemic caused by the COVID-19 virus.

The rise of e-commerce has not only altered how customers do their shopping, but it has also altered the customers' expectations regarding how businesses deliver customer care, personalise messages, and present them with various options. Online shopping depends on the development of skilled professionals who can provide customers with a unique and exciting virtual shopping experience.

While online retailers don't have retail clerks or changing rooms as traditional stores do, they can provide product recommendations to clients based on their interests, style preferences, and other preferences by leveraging data. Identifying recurring trends in consumer behaviour is essential to the success of online buying. Because of this, a company can design innovative pricing, advertising, and cross-promotions on an individual level and based on widespread trends. The global Children's Dresses and skirts market share is being propelled forward by the growing popularity of internet shopping among consumers.

Global Children's Dresses and Skirts Market Opportunities

The increasing number of social media users globally

Businesses reach out to key opinion leaders and celebrities in the fashion industry to broaden their clientele through various social media channels.

It is estimated that 4.62 billion individuals globally are using social media and that 424 million new users have come online within the past 12 months. The percentage of people who use social media has increased to 58.4% in recent years. The typical daily time spent on social media platforms is 2 hours and 27 minutes. As more people become aware of how simple it is to set up internet and social media accounts, these numbers are anticipated to continue to rise. Marketers focus primarily on social media networks to raise awareness about their brands.

As a result, shoppers will become more aware of the industry's most recent trends and fashions, presenting market players with growth potential.

Global Children's Dresses and Skirts Market Restraints

Excessive usage of water in the fashion industry

Children's skirts and dresses are part of the fashion industry, which consumes a lot of water. The dyeing and finishing of clothing consume a large volume of fresh water. Untreated, hazardous effluent is dumped directly into rivers, polluting the water. Water is becoming a more crucial issue for the fashion industry. Yet, it is mainly oblivious to the dangers of water pollution and fails to capitalise on water-related commercial opportunities. The industry utilised 79 billion cubic metres of water in 2015. Meanwhile, according to UN estimates, 80-90% of effluent is discharged into the environment untreated.

From agricultural runoff from cotton fields generating algae blooms that choke rivers to the dying process unleashing a mix of toxic chemicals and washing clothes releasing microplastics, the fashion and textiles industry is a significant polluter of water at all levels of the value chain.

Even though firms incur material dangers from water pollution, the sector's degree of awareness and transparency is poor. Regulatory penalties, the loss of a social licence to operate, and a tarnished brand image are among them. That is the main stumbling block to the market's expansion.

Regional Analysis

According to region, the market is divided into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Europe dominated the market share in 2021, and this trend is anticipated to continue throughout the forecast period. In 2021, the regional market in Europe accounted for the highest proportion of revenue globally, which was greater than 30% of the total revenue. The major players have a substantial presence in the area, and they have a distribution network that is both well-established and extensive. A more considerable disposable income per person, as well as increased spending on clothing, are also factors that drive the industry.

North America was the second-largest market in 2021, following Europe. The textile industry in North America is the largest in the world, which helps to contribute to the expansion of the market. Additionally, the presence of well-known garment firms in North America, such as The Children's Place Inc., Calvin Klein Inc., and GAP Inc., contributes to generating revenue in the regional market.

It is anticipated that Asia-Pacific will see the highest CAGR rate over the projected period. The excellent growth potential of the region can be attributed to the new players who have entered the market and the growing expansion of both global and local brands.

The growth of the population and the average income of individuals in countries such as India, China, and Vietnam, amongst others, is producing favorable conditions for the garment industry, which in turn is propelling the market.

Segmental Analysis

The global children’s dresses and skirts market is divided based on distribution channel, type and region. Further, the market is divided into offline and online based on distribution channels.

By Distribution Channel Analysis

The offline segment occupied the largest market share. Department shops, superstores, wholesalers, and hypermarkets are well-established offline distribution channels. These channels are the most popular and are heavily used by elderly customers when shopping. Furthermore, as the rate of urbanisation and industrialisation in developing countries increases, the footprint of these offline channels is also expanding.

The online category is predicted to grow fastest during the forecast period. The market's growth is expected to be boosted by the expansion and penetration of large online retailers into new regions and new company-owned shopping online sites. Furthermore, the Covid-19 pandemic accelerated a decade of growth for the online distribution channel in a year.

By Type Analysis

The market is divided into dresses and skirts, based on type. Dresses dominated the market and accounted for a significant portion of the sales. Shirt, wrap, denim, patterned, and ruffle dresses are among the many appealing dresses on the market. Animal-print, floral-print, and motif-detailed dresses are available in plain, embroidered, or embellished styles. Manufacturers are inventing and releasing dresses with printed characters to boost sales.

The skirts market is likely to grow as well. Due to the increasing popularity of skirts among customers, demand is expanding. Flared, pleated, midi, tulle, and sequin skirts are among the many options available on the market. Skirts featuring patterns or needlework are becoming increasingly popular. In addition, a new style in the skirts category, the skort, a combination of a short and a skirt, is emerging, which helps the market will grow.

Recent Developments

• In May 2022, H&M collaborated with SmileyWorld to produce a line of feel-good childrenswear for their upcoming collection.
• January 2022, this season, UCB has created a line for girls made entirely of organic cotton grown without chemical fertilisers or pesticides. It has also chosen an "ice cream" colour palette for simple, sporty basic apparel that can be worn to school or leisure, with the added assurance of Benetton quality.
• April 2022, ZARA unveils its most advanced store concept in Madrid. The new store on Plaza de Espaa has cutting-edge technology like the Pay&Go service, which lets customers buy clothes by scanning them with their phones, a fitting room reservation service, and an automatic online return point.