Cider Market

Market Overview

The global cider market was valued at USD 5 billion in 2021, and it is anticipated to reach USD 6.72 billion by 2030 at a CAGR of 3.34%.

Cider is a fermented drink prepared from apple juice. It is a non-alcoholic beverage with a low concentration of alcohol. The ethanol content of a completed product rises when fruit or sugar content is added to an already-fermented juice. Dry to sweet is the primary classification of cider, and its appearance changes according to the filtering method. Both are prepared from fruit juice, which is also called apple wine. A dry-type cider, like beer, has six to seven per cent alcohol by volume. In the United States, hard cider is referred to as fermented, whereas sweet cider is considered unfermented fresh fruit juice.

Cider is becoming increasingly popular as a substitute for beer or malt beverages in many popular cultures. In addition to its anti-inflammatory and antioxidant qualities, cider is made from bitter, tannin-rich grapes. Healthy alcoholic beverages are becoming more popular among millennials. Many beverages and foods, including apple cider vinegar, are made with cider. It can also be used for a wide range of beauty and housekeeping chores and food preparation. Examples include cleaning, washing hair, storing food, and improving skin function. In addition to salad dressings, soups, and hot beverages, apple cider vinegar is utilized in many dishes.

Market Dynamics

Market Drivers

• An Increase in the Demand for Alcoholic Beverages Free of Gluten

Cider, which does not contain gluten and can be significantly sweeter and more refreshing than beer, is gaining popularity as a beverage of choice among consumers of alcoholic beverages. Many cider producers, including ACE Cider and Crispin Cider Co., assert that most of their ciders are naturally gluten-free. It is because cider is derived straight from apples, which do not have any trace of gluten. The demand for gluten-free products is being driven upward by the increasing prevalence of celiac disease, which is linked to an intolerance to gluten, and a rise in consumers' awareness of the need to consume high-quality food and drink. Additionally, it is believed that consuming beverages that do not contain gluten can help lower cholesterol levels and enhance digestive health. Natural and nutrient-based drinks, which give health benefits and immunization, are becoming increasingly popular among customers. Consumers in developing nations are more likely to be willing to spend a higher price for a product that offers a greater number of health benefits. It highlights the importance of health characteristics in these countries. Cider's popularity as a gluten-free beer substitute is expected to grow in the coming years as the number of people living with celiac disease and the consequent demand for gluten-free products rises.

• Increasing demand for premium products among millennials

One of the most critical factors spotted in the industry is the increasing demand for premium products, particularly among millennials. The rising general standard of living is driving this demand. Millennials, who tend to be more health concerned than previous generations, have a stronger preference for beverages made from fruit. The declining popularity of beer in industrialized nations like the United States and the United Kingdom has contributed to the expansion of the market for high-quality craft ciders.

Market opportunities

• Lucrative opportunities in the developing economies of the Asia-Pacific region

The top companies that are active in manufacturing craft cider are concentrating their efforts on establishing their presence in the Asia Pacific region's growing economies to increase craft cider sales worldwide. The market for craft cider in the region is projected to be driven by macroeconomic factors such as economic growth, rising levels of disposable income, and strong purchasing capabilities. Additionally, the shifting preferences of consumers for several types of beverages are likely to continue to direct the development of the craft cider market in Asia and the Pacific.

There is a possibility that an increase in the penetration of regional market players that are active in the development of small breweries and the manufacturing of craft beer and ciders could provide future growth opportunities for the craft cider industry.

Market Restraints

• Cultural differences in the market can hinder market growth

Cider is one of the younger generation's preferred drinks since they tend to consume less alcohol and seek healthier options across various categories, including beverage consumption. Dried cider is thought to be more robust than standard brews even though it is lower in sugar and carbs. However, the cultural variations in the market may make it more difficult for it to be consumed on a global scale, as the viability of an apple concentrated drink functioning as an alcohol alternative may be questioned by many customers.

Regional Analysis

The global cider market is broken down into North America, Europe, Asia-Pacific and LAMEA based on the region.

Europe was the most dominant region in the market, holding the most significant market share for cider throughout the projection period. Europe, and especially the United Kingdom, is a region where cider is the most popular alcoholic beverage. Cider drinkers in various parts of the world have varying preferences about the assortment of tastes available. On the other hand, the majority of countries in Europe have cooler climates, which contributes to the prevalence of drinking alcoholic beverages as a social norm. The market's structure has resulted in the emergence of a considerable number of microbreweries, which have satisfied the demand for craft ciders rather than their mass-produced counterparts. Apfelwein, Sidra, Cidre (Bouché), Flavoured Cidre, Perry, and other flavoured and traditional counterparts are some of the ciders popular in various European countries.

Consumers increasingly place a high value on history, quality, and innovation in alcoholic beverages. Major factors expected to drive the market's growth during the forecast period include an increase in demand for premium spirits due to an increase in per capita income and the consumption of alcohol as a status symbol. It is one of the main factors expected to drive the market's growth.

Segmental Analysis

The global cider market is divided into four parts based on type, distribution channel, packaging and region. Further, based on type, the market is divided into Fruit Flavoured, Apple Flavoured and Perry. Due to the variety of flavours offered and the innovations made by various producers to draw consumers, the fruit-flavoured segment is a significant contributor to the market. Additionally, consumers are becoming more health conscious and prefer low-alcohol and gluten-free drinks, which boosts the demand for cider in the international market.

The market is divided into On-trade, Off-trade (Specialist Retailers, Convenience Stores and Supermarkets & Hypermarkets) and Others based on the distribution channel. Due to the expansion of pubs and bars and the rise in disposable income in emerging economies, the on-trade distribution channel is expanding at the fastest rate.

The market is divided into Cans, Plastic Bottles, Glass Bottles, Draught and Others based on packaging. The growth of can ciders is aided by the demand for premium beverages and craft branding. Cans are eternally recyclable and cool down quicker than glass, which promotes the market's sustainable expansion.

The market is broken down into  Asia-Pacific, North America, Europe, and LAMEA based on the region. Europe dominated the market.

Recent Developments

• In April 2022, Aston Manor stopped using plastic ring carriers and started giving recyclable cider bottles instead.
• In May 2022, a $13 million modernization project was completed by Molson Coors at the Aspall Cyder manufacturing facility in Suffolk.
• In March 2022, Heineken expanded its alcohol-free presence and Old Mout cider line.