Class B Motorhomes Market

Market Overview

The class B motorhomes market is expected to grow at a CAGR of 7.8% during the forecast period, 2019–2026.

A motorhome is a temporary living quarter designed for recreation, travel, camping, and seasonal use. Motorhomes can be classified as class A, B, and C depending on the purpose of use and desired features.

The demand for recreational vehicles has been witnessing a considerable rise over the years on account of them being outfitted for commercial and specialized purposes such as disaster assistance, mobile offices, isolation units, medical clinics, command centers, and classrooms. Globally, the U.S. holds a significant market share due to the well-established market for RVs in the region. According to the Recreation Vehicle Industry Association (RVIA), the U.S. RV industry has a total economy of USD 49.7 billion, generating USD 5.7 billion in taxes.

Segmental Analysis

On the basis of type, the market can be bifurcated into gasoline and diesel vehicles. The gasoline vehicles segment is slated to drive the class B motorhomes market, owing to the cost-effectiveness and low maintenance associated with these vehicles. On the basis of sales channel, the market can be bifurcated into direct and indirect.              

On the basis of application, the market is bifurcated into commercial and individual. Growth of camping and tourist activities with an increase in income levels would help boost the commercial segment.

Regional Analysis

According to the International Trade Association (ITA), the U.S. is the largest manufacturer of RVs, with a production rate twice that of the rest of the world combined. There are about 60 manufacturers and 200 component suppliers in the U.S., and over 80% of U.S.-made RVs are produced in Indiana, primarily in Elkhart County. Thus, a well-established market for RVs will generate significant opportunities for class B motorhomes.

Countries in Western Europe possess some of the greatest purchasing power globally. According to the ITA, the Gross National Income (GNI) per capita for Norway is USD 103,630, the highest in the world. Other prominent GNI per capita values in Europe include Austria (USD 49,670), Belgium (USD 47,260), Denmark (USD 61,310), Germany USD (47,640), and France (USD 42,960). These figures indicate the purchasing power among these countries, which is slated to underpin the market growth in Europe.

Asia-Pacific is considered to be a potential market for motorhomes as countries such as Japan and China are significantly progressing in the RV sector with several small motorhomes manufacturers. The RV industry landscape in Japan is quite similar to that in the U.S., which caters an opportunity for motorhomes to grow in the country. Additionally, several leading trade associations such as the Japan RV Association, Japan Trailer House Association, and Japan RV Importers Association are actively representing RV and campaign industries in Japan.

Chile, being a small market, that has two noteworthy RV manufacturers; the domestic market in the country comprises used or imported RV transport products. According to a study conducted by ITA in 2014, the import of motorhomes in Chile was valued at USD 4.5 million, which indicated the growth potential in the country.

The growth of the motorhomes market in the Middle East is limited; however, several Middle Eastern governments are taking initiatives to promote the service industry. For instance, the Emirates General Transport and Services Corporation, owned by the United Arab Emirates (UAE), focuses on offering luxury and comfort to its clients. 

Class B Motorhomes Market Segmentation

By Type

• Gasoline
• Diesel

By Sales Channel

• Direct
• Indirect

By Application

• Commercial
• Individual

By Region

• North America
• Europe
• APAC
• LAMEA