Research Methodology – Cloud Advertising Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Cloud Advertising Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Cloud Advertising Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Total sales of cloud advertising services worldwide
- Number and size of companies offering cloud advertising services
- Cloud advertising budget allocation by companies
- Cloud advertising technology adoption rate
- Demographic and geographical distribution of cloud advertising users
- The number of service providers and their market reach
- Current and potential customer base for cloud advertising
- Market saturation and penetration levels
Key Market Indicators
- Growth rate of the cloud computing market
- Rate of technological advancements in cloud advertising
- Increasing adoption of cloud advertising by small, medium and large organisations
- Changes in regulatory policies and standards relating to cloud technology and advertising
- Market volatility and economic indicators affecting the cloud advertising market
- Level of investment in cloud advertising technologies
Growth Trends
- Growth in the usage of cloud-based solutions across businesses
- Increase in digital advertising spends
- Trend towards programmatic advertising
- Increased demand for personalised and targeted advertising
- Technological advancements, such as AI and machine learning in cloud advertising
- Increased integration of cloud advertising with social media channels
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Cloud Advertising Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Cloud Advertising Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
