Research Methodology – Coffee Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Coffee Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Coffee Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Total consumption of coffee in terms of volume & value
- Global & regional production of coffee
- Number of coffee outlets and their sales
- Growth rate of coffee consumption
- Types of coffee products being consumed/produced (Espresso, Cappuccino, Latte, etc.)
- Market segmentation by demographics and geography
- Competitive landscape - major players and their market shares
- Retail coffee market size & sales
- Online sales & e-commerce impact
Key Market Indicators:
- Global coffee prices
- Supply and demand dynamics
- Import and export volumes of coffee
- Market shares of leading coffee producers and brands
- Number of coffee shops and their revenue
- Growth of the specialty coffee market
- Consumer behavior and spending on coffee
- Trends in coffee brewing methods & equipment sales
- Commodity exchange prices of coffee
Growth Trends:
- Rising coffee consumption globally - especially in emerging markets
- Increasing penetration of coffee shops
- Growing popularity of instant & specialty coffee
- Trends towards sustainable and fair-trade coffee
- Rising demand for organic and decaf coffee
- New product launches and innovations in packaging
- Growth in online coffee sales and subscriptions
- Influence of coffee culture on consumer behavior
- Impact of climate change on coffee production
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Coffee Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Coffee Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
