Cold Pressed Juice Market

Market Overview

The global cold pressed juice market size was valued at USD 1.16 billion in 2023. It is estimated to reach USD 1.97 billion by 2032, growing at a CAGR of 6.08% during the forecast period (2024–2032). In recent years, there has been a surge in the demand for beverages with natural, organic, and clean-label ingredients, which is expected to drive the global market. Moreover, the strategic initiatives taken by key players to thrive in the competitive environment further drive its growth. 

Cold-pressed juice is a technique that uses hydraulic pressure to extract juice from fruits and vegetables without the need for heat. The procedure commonly entails utilizing a hydraulic press to extract juice from fruits and vegetables. The name "cold-pressed" is employed due to the absence of heat generation throughout the process. This is considered to aid in preserving more nutrients, natural flavors, and enzymes in the juice instead of standard juicing processes that may generate heat through friction. 

Cold-pressed juice, alternatively referred to as raw juice, fresh juice, or premium juice, is often packaged in glass bottles or pouches and lasts 3 to 7 days. Consumers are prepared to pay a premium for cold-pressed juice due to its perceived health advantages, including detoxification, hydration, immune enhancement, and weight management.

Highlights:

• Blends dominate the product type segment
• Conventional dominates the category segment
• Hypermarkets and supermarkets dominate the distribution channel segment
• North America is the highest shareholder in the global market

Market Dynamics

Global Cold-Pressed Juice Market Drivers:

Growing Consumer Preference for Natural, Organic, and Clean-Label Products 

The increasing demand for natural, organic, and clean-label products, particularly among health-conscious individuals and millennials, is a significant factor driving the cold-pressed juice market. The demand for clean-label or natural ingredients among consumers is increasing. Around 50-75% of consumers perceive products containing natural ingredients or a reduced number of ingredients and foods with additional qualities like improved nutrition, environmental sustainability, or ethical sourcing to be categorized as clean labels.

Moreover, consumers have been increasingly focusing on the labels, ingredient lists, nutritional information, and product claims. According to the 2023 ATLAS study, 44% of surveyed customers reported an increased tendency to read ingredient and nutrition labels when choosing products, compared to 35% in 2020, as part of their pursuit for improved nutritional value in their food and beverages.

Strategic Initiatives by the Key Players

Major participants in the global market are using strategies such as collaborations, expansions, investments, and acquisitions to increase their market dominance. For instance, in May 2023, IW Capital, an investment firm, invested in Daily Dose, a business that specializes in premium cold-pressed juice and functional drinks. IW Capital has made a £5 million investment to support the expansion and advancement of the company. Daily Dose is a rapidly expanding cold-pressed juice and functional drinks company in the UK that prioritizes sustainability.

Additionally, in June 2023, Pressed Juicery, a prominent brand specializing in cold-pressed juice and functional well-being, introduced its inaugural Summer Debloat Program. This program is a joint effort with Hilma, a renowned provider of natural healthcare solutions, notably recognized for its very effective digestive remedies. The Summer Debloat Program incorporates a comprehensive 3-step approach, drawing inspiration from Hilma's highly popular herbal solution for reducing bloating. It combines Pressed Juicery's state-of-the-art cold-pressed technology and fresh ingredients to promote gut health and alleviate and prevent bloating, enabling individuals to experience optimal well-being throughout the summer season. Therefore, these initiatives propel the global market.

Global Cold-Pressed Juice Market Restraint:

High Cost of Production and Retail 

A significant limitation of the cold-pressed juice market is the high expenses associated with production and distribution, restricting the product's affordability and availability to a substantial portion of consumers. The creation of cold-pressed juice necessitates a substantial quantity of raw materials, machinery, workforce, and energy, along with rigorous quality control and safety protocols, resulting in elevated operational and production expenses. The higher retail price of cold-pressed juice is attributed to its superior quality, packaging, and longer shelf life than traditional juices.

Global Cold Pressed Juice Market Opportunities:

Product Innovation

An important market opportunity exists in the leading players' ability to innovate and diversify their product offerings. They are launching novel flavors, ingredients, and forms to meet consumers' changing demands and preferences. For instance, in August 2023, Pressed Juicery, a business specializing in cold-pressed juice and health products, introduced a new line called Hydration+. This range offers all-natural electrolyte beverages. The Hydration+ series has three beverages: hydration+ greens, hydration+ dragon fruit, and hydration+ watermelon fitness shot.

Similarly, in November 2023, Re.juve Cold Pressed Juice Singapore launched its line of cold-pressed juices, Beat Guava and Green Guava, which are both guava juices. In line with Re.juve's dedication to providing delicious, nutritious, and honest beverages (#GOODforYou), the brand is venturing into guava, a fruit eagerly awaited by the Singaporean market. Re.juve's guava juices are produced solely from 100% organic vegetables and fresh fruits, without including concentrates. They also have no additional sugar, water, or preservatives. Hence, these advancements in product design are anticipated to generate opportunities for expanding the market.

Regional Analysis

Based on region, the global cold pressed juice market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

North America Dominates the Global Market

North America is the most significant global cold pressed juice market shareholder and is expected to expand substantially during the forecast period. The North American market has the greatest portion due to the significant awareness and consumption of cold-pressed juice among consumers, particularly in the United States and Canada. These countries have widespread availability and popularity of the product. The region also hosts prominent industry leaders and pioneers, including Suja Life, Hain Celestial, PepsiCo, and Coca-Cola, with a robust market presence and extensive distribution network. Moreover, several other players contribute to the growth of the market in this region by launching a variety of new goods. For instance, in December 2023, Gopuff and Pure Green introduced Gopuff x Pure Green Refreshers, a collection of cold-pressed juice beverages infused with beneficial ingredients known for their bold flavors. The Refreshers, a collaborative product of Gopuff and Pure Green, may now be delivered exclusively in the USA through Gopuff.

Furthermore, numerous prominent industry participants are partnering with influential figures to enhance their market presence. For instance, in February 2022, Pure Green, a prominent provider of cold-pressed juice and a national wellness bar, collaborated once more with Foodgod, a famous food influencer, to introduce fresh additions to their menu. The Foodgod Tonic and Pink Grape cold pressed juice will be introduced in Pure Green outlets across the United States starting February 16th. All these factors contribute to the expansion of the regional market.

Asia-Pacific is projected to experience the most rapid expansion in the market, primarily driven by rising income levels, increasing urbanization, and a growing preference for Western culture. This area also provides a plentiful and varied supply of fruits and vegetables, which can be utilized to produce novel and distinct flavors and combinations of cold-pressed juice according to the preferences and tastes of the local population. Furthermore, the prominent stakeholders in the area are implementing several pioneering strategies to augment their market dominance.

For instance, in December 2023, Re.juve, a Singaporean cold-pressed juice producer, installed a vending machine for their cold-pressed juices in Tanglin Mall. The machine is situated on Level B1, adjacent to Market Blue and across from B for Bagel. Re.juve's bottled juices are crafted solely from 100% organic vegetables and fresh fruits without using concentrates. The initial selection of goods in the glass front machine will comprise the company's four most popular offerings: Asian Green, u.GLOW, Beat That, and Copacabana. It will also encompass two novel offerings, Beat Guava and Green Guava. These aspects enhance the expansion of the regional market.

Segmental Analysis

The global cold-pressed juice market is segmented by product type, category, and distribution channel.

Based on product type, the global cold-pressed juice market is divided into vegetables, fruits, and blends. 

The blends segment is anticipated to dominate the market. The cold-pressed juice is a blend of both fruits and vegetables. The nutritional benefits of cold-pressed fruit and vegetable blend juices surpass those of cold-pressed single fruit and vegetable juices, as the blend combines the essential components found in both fruits and vegetables into a single product. The rising health and fitness awareness will drive the need for cold-pressed fruit and vegetable blend juices.

The growing consumer interest in superfruit juices, including acai, blueberry, pomegranate, black currant, cranberry, and goji, is driving the fruit and vegetable blend juices market expansion within the cold-pressed juices industry. Moreover, the blended segment is projected to experience the most rapid growth, driven by the rising consumer preference for diverse and unique flavors and ingredients, including kale, spinach, ginger, turmeric, and charcoal.

Based on category, the global cold pressed juice market is bifurcated into conventional and organic cold pressed juice. 

The conventional cold-pressed juice segment contributed to the largest market share. Conventional cold-pressed juice is made from conventionally cultivated fruits and vegetables that employ pesticides, chemicals, and additives to enhance agricultural productivity. These drinks are more affordable than their organic counterparts. However, the conventional segment is projected to experience a more sluggish growth rate than organic cold-pressed juice. This is attributed to the increasing apprehension and consciousness regarding the detrimental impact of pesticides, chemicals, and additives on human health and the environment.

Based on distribution channels, the global cold-pressed juice market is divided into hypermarkets and supermarkets, convenience stores, online sales, and others. 

The hypermarkets and supermarkets segment owns the highest market share. Hypermarkets and supermarkets are extensive retail establishments that provide customers with a diverse range of cold-pressed juice options. Hypermarkets generally have a bigger physical size compared to supermarkets. These establishments are frequently distinguished by their enormous retail area, which integrates a supermarket and a department shop. Moreover, hypermarkets may offer supplementary amenities like a food court, increasing the demand for cold-pressed juices. In contrast, supermarkets are still relatively large compared to convenience stores, generally smaller than hypermarkets. Hypermarkets and supermarkets strive to offer customers a convenient and varied shopping experience.

Recent Developments

1. December 2023- St. Mamet is diversifying its product offerings by introducing a new line of cold-pressed juices, known as "Le Jus Brut," produced using high-pressure cold-HPF technology. The fruit juice is bottled without applying heat and then subjected to a pressure of up to 6,000 bars (equal to the weight of 5 automobiles per cm²) at a temperature of 10°C.
2. January 2024- Suja Organic, the market leader in cold-pressed, organic beverages, officially introduced Suja Organic Protein Shakes, a fresh range of premium ready-to-drink (RTD) protein shakes. The product provides 16g of protein derived from peas, rice, and hemp. It offers an easy and transparent source of nourishment from plants.