Market Overview
The global commercial display market size was valued at USD 51.17 billion in 2021. It is projected to reach USD 88.90 billion by 2030, growing at a CAGR of 7.2% during the forecast period (2022–2030).
The commercial display is a subset of electronic displays that can manage centrally and individually to display text, animation, or video messages to an international audience. Commercial displays use technologies such as organic light-emitting diode (OLED), liquid crystal display (LCD), light-emitting diode (LED), quantum light-emitting diode (QLED), and projection for showing media and digital material, web pages, weather data, and text in a professional setting. Commercial displays are utilized extensively in the retail and hotel industries due to their extended warranties and ability to operate between 16 and 24 hours daily. In addition, this technology optimizes brightness in high-ambient-light circumstances and is integrated with a specific technology that contributes to superior onboard cooling, picture preservation, and resolution concerns.
In the commercial display industry, technological breakthroughs such as holographic displays, tactile touchscreens, and outdoor 3D screens raise product quality requirements and outweigh financial benefits. The commercial display market share is anticipated to increase steadily due to technological advancements and the widespread adoption of new technologies such as OLED and QLED.
Market Dynamics
Global commercial display market drivers
Rising need for digital signage in the healthcare and transportation industries to boost market progress
The increasing need for digital signage in the healthcare and transportation industries is anticipated to propel the worldwide commercial display market's expansion. Rapid industrialization, rising government spending on infrastructure development, and changing consumer lifestyles all contribute to the global expansion of the commercial display industry. Moreover, the increasing adoption of digital technologies by market participants for advertising products and services to make a strong impression on customers' minds is a major factor boosting the demand for commercial displays. In addition, the increasing integration of technologies such as AI and machine learning into commercial displays is driving the global market growth. The introduction of 4K and 8K displays accelerates the manufacturing of ultra-HD advertising content, contributing significantly to market expansion.
Increasing demand for digital displays to favor market growth
Increased urbanization and population growth, rising government spending on infrastructure building, and shifting consumer lifestyles are driving the rise of the commercial display market. Display technology developments and rising demand for energy-efficient panels are driving the expansion of the global commercial display industry. In addition, the increasing incorporation of technologies such as artificial intelligence and deep learning into commercial displays contributes to the market's global growth.
Global commercial display market restraints
High cost to hinder market growth
The significant financial and energy costs associated with maintaining displays could impede the market growth. In addition, COVID-19 and its negative impact are a significant barrier to market expansion. As a result of these factors, display manufacturing has been halted all over the world. It is anticipated that an increase in commercial displays in industries such as hospitality, entertainment, banking, healthcare, education, and transportation will fuel the expansion of the market. Due to technological advancements and significant investments in research and development made by important companies to produce distinctive displays with sophisticated features, there is a sizable potential for market expansion.
Global commercial display market opportunities
Increasing demand for technologies and cost-effective options to spur market opportunities
In addition, the most recent low-cost display solutions are projected to penetrate a variety of commercial units such as restaurants, bars, and cafes at a faster rate. This is anticipated to give lucrative opportunities for the market. The growing popularity of contemporary technologies such as QLED, OLED, mini-LED, and micro-LED will give the sector multiple opportunities for growth in the years to come.
Regional Analysis
The global market for commercial displays has been classified by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
North America accounted for more than 32.45% of the market share and is anticipated to dominate during the forecast period. Companies such as SAMSUNG, TCL North America, and others have developed a substantial consumer base in the area. In addition, the widespread usage of advanced display solutions across various industries is anticipated to stimulate regional market growth further. Asia-Pacific will experience the highest CAGR of 7.23% during the forecast period. Rapid urbanization and the increasing use of commercial displays in the healthcare, hotel, transportation, and retail sectors have contributed to the region's expansion. In addition, the region is distinguished by the presence of manufacturers, original equipment manufacturers, and an extensive client base.
Segmental Analysis
The global commercial display market is segmented by product, technology, component, display type, application, and display size.
On the basis of products
Based on products, the market is divided into digital signs, display monitors, and televisions.
The digital signage segment dominates the market during the forecast period. The market category is divided into video walls, displays, transit LED screens, digital posters, and kiosks. In addition, the increasing preference for digital display solutions in business settings is also fueling the segment's growth. The segment of display televisions is anticipated to grow at a CAGR of 4.23% during the forecast period. Manufacturers like SAMSUNG and LG Display Co., Ltd. are incorporating cutting-edge technology such as mini-LED and micro-LED into their most recent commercial-grade televisions. In addition, competitors are introducing many forms of TV panels, including rollable and flexible panels. These products are utilized extensively in hospitals, clinics, and multi-specialty healthcare institutions.
On the basis of technology
Based on technology, the market is segmented into LCD, LED, and others.
LCD is the most dominant segment during the forecast period. Several industry sectors, including corporate offices and banks, currently utilize LCD-based devices. One of the principal factors driving the widespread use of LCD technology is the decline in LCD production costs. However, the LED technology category is anticipated to account for a sizable market revenue share by 2030. LED technology improvements have led to the development of numerous LED displays, including OLED and QLED. Manufacturers widely employ these energy-efficient solutions in their commercial displays.
On the basis of components
Based on components, the market is segmented into hardware, software, and services.
The hardware category retained the most significant market share during the forecast period. The segment's expansion can be attributable to the greater demand for hardware than software. Displays, extenders and cables, accessories, and installation equipment are examples of hardware components. With the introduction of new and advanced software for digital signage, the software category had a significant market share. The software segment is expected to grow at an impressive CAGR of 6.26% during the forecast period. Due to the higher maintenance and repair requirements of commercial televisions and monitors, the services category experienced a substantially greater demand in 2021 than the software segment.
On the basis of display type
Based on display type, the market has been classified into flat panel, curved panel, and other panel markets.
The flat panel display sector dominates the market during the forecast period. Numerous end-use sectors extensively employ flat-panel displays such as video walls, digital posters, monitors, and televisions. Entertainment, gaming, design, automotive, and manufacturing applications utilize curved panels extensively. These panels are widely utilized in TVs, monitors, smartphones, and wearable devices to satisfy various consumer demands.
On the basis of application
Based on application, the market has been categorized into retail, hotel, entertainment, stadiums and playgrounds, corporate, banking, healthcare, education, and transportation.
The retail sector held the most significant market share during the forecast period. The central area requires digital advertisements for product and service marketing and promotion. Retailers are implementing a contemporary advertising strategy which is causing an increase in demand for commercial-grade televisions and digital signage. Due to the increasing number of hotels, motels, restaurants, QSRs, cafes, and bars, the hospitality industry is another significant contributor to the market expansion.
On the basis of display size
Based on display size, the market has been divided into sub-32-inch, 32- to 52-inch, 52- to 75-inch, and above-75-inch segments.
The sub-32-inch and 32-to-52-inch categories are expected to dominate the market during the forecast period. Customers prefer huge displays because of enhanced display clarity, energy-efficient technologies like OLED and micro-LED, and superior content quality. However, the sector of displays more significant than 75 inches is anticipated to have the highest CAGR due to the increasing demand for large-format displays. Retail, transportation, and healthcare industries use huge displays for signage purposes. In the past few years, leading players like SAMSUNG and LG Display Co., Ltd. have developed a plethora of commercial-grade televisions with displays more significant than 75 inches due to their growing popularity.
